Jumpstart on Spring Classes: Textbooks

If you’re looking to get a jumpstart on my classes at Georgia Southern University this spring, here are the books that I will be using. I’ve linked to many of them at Amazon.com, but of course you can purchase them from anywhere you like. I recommend you try the Facebook Marketplace first, so you can get a good deal AND help a fellow student.

For All of My Classes

A USB drive, at least 1G

Intro to Public Relations (PRCA 2330)

Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon.

Recommended but not required: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, MA: Forrester Research, Inc.

Public Relations Publications (PRCA 3339)

Morton, L. P. (2006). Strategic publications: Designing for target publics. Greenwood, AR: Best Books Plus.

Recommended but not required: Botello, C., & Reding, E. E. (2007). Design collection revealed: Adobe InDesign CS3, Photoshop CS3 & Illustrator CS3. Clifton Park, NY: Delmar Cengage Learning.

 

Photo Credit: bookshelf, originally uploaded to Flickr by chotda


This entry was posted on Monday, October 20th, 2008 at 9:36 am and is filed under Nixon's Classes, PRCA 3331, PRCA 3339, public relations, social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

7 Responses to “Jumpstart on Spring Classes: Textbooks”

  1. Jessica Says:
    October 20th, 2008 at 7:19 pm

    I am using the Wilcox book now in my Intro to PR class. It’s pretty interesting!

  2. Barbara Nixon Says:
    October 24th, 2008 at 5:14 pm

    Thanks, Jessica. IMHO, a textbook has to be at least *somewhat* enjoyable . . . especially if you have to pay ~$100 for one!

    Barbara

  3. ?????? ??????? ???????????? ?????? ????????? ??? ????? | Tvorcheskij put' Says:
    January 17th, 2010 at 1:47 pm

    [...] ? ????, ??? ? – ???? ?????? here†?????, "? ?????? ??? ????? ????? ??????? ? ?????? ??????? ? library—, ?? ? ?????, ??? ?????? ????? ??????????? ???????, ??????????. ? ???????? ????? ???? ?? ?????????? ?? ??? ????, ? ??????, ??? ? ??????? ????? ??????? ????, ????? ???????? ???? ????????? ?????? ?????????????, ? ??? ????? – ??????? ???? ?? ?????? ???????? ? ?????????? ????, ??????? ? ?????. ??? – ??????? – ??????????? ??? ????????? ? ?????????????? ????????????, ????????? ?????? ??? ????????? ?????????? (? ???????? ??????, ??? ??? ???? ??? ???????? ? ????????? ????? ????????). [...]

  4. ?????? ??????? ???????????? ?????? ????????? ??? ????? | Tvorcheskij put' Says:
    January 17th, 2010 at 1:50 pm

    [...] ? ????, ??? ? – ???? ?????? here†?????, "? ?????? ??? ????? ????? ??????? ? ?????? ??????? ? library—, ?? ? ?????, ??? ?????? ????? ??????????? ???????, ??????????. ? ???????? ????? ???? ?? ?????????? ?? ??? ????, ? ??????, ??? ? ??????? ????? ??????? ????, ????? ???????? ???? ????????? ?????? ?????????????, ? ??? ????? – ??????? ???? ?? ?????? ???????? ? ?????????? ????, ??????? ? ?????. ??? – ??????? – ??????????? ??? ????????? ? ?????????????? ????????????, ????????? ?????? ??? ????????? ?????????? (? ???????? ??????, ??? ??? ???? ??? ???????? ? ????????? ????? ????????). [...]

  5. Cada Estudiante de Comunicaciones Debería Leer Este Libro | La carrera creativa Says:
    January 17th, 2010 at 11:42 pm

    [...] Sé que soy detrás de la muchedumbre hereâ el € ”tuve que esperar mi turno a la lista de asimiento en el € libraryâ” pero pienso que la Marejada merece una cabezada, regardless. He leído varios libros sobre la mercadotecnia durante los años, a un punto donde finalmente comencé un club de lectores para obligarme a leer más ficción, y este libro es seguramente una de las mejores introducciones a la web social que he visto. Es deber – leído para estudiantes y profesionales de comunicaciones, cuando el paisaje de medios cambia sin duda (soy contento de ver que ha sido incluido ya en algunos cursos de colegio). [...]

  6. Chaque Étudiant de Communications Devrait Lire Ce Livre | The Creative carrière Says:
    January 17th, 2010 at 11:43 pm

    [...] Je sais que je suis derrière l’here†de foule ”je devais attendre selon mon tour sur la liste tenir au library— mais je crois que le Raz-de-marée mérite un signe de tête, malgré tout. J’ai lu un certain nombre de livres lors du marketing au cours des ans, à un point où j’ai commencé finalement un club du livre pour me forcer à lire plus de fiction et ce livre est certainement une des meilleures introductions au web social que j’ai vu. C’est le fait de devoir – lu pour les étudiants et les professionnels de communications, comme le paysage de média change incontestablement (je suis heureux de voir qu’il a été déjà inclus à quelques cours de collège). [...]

  7. Jeder Kommunikationsstudent Sollte Dieses Buch Lesen | Die Creative-Karriere Says:
    January 17th, 2010 at 11:44 pm

    [...] sich die Medialandschaft unleugbar ändert (ich bin glücklich zu sehen, dass es bereits in einige Universitätskurse eingeschlossen worden [...]

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