For All of My Classes
A USB drive, at least 1G
Intro to Public Relations (PRCA 2330)
Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon.
Recommended but not required: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, MA: Forrester Research, Inc.
Public Relations Publications (PRCA 3339)
Morton, L. P. (2006). Strategic publications: Designing for target publics. Greenwood, AR: Best Books Plus.
Recommended but not required: Botello, C., & Reding, E. E. (2007). Design collection revealed: Adobe InDesign CS3, Photoshop CS3 & Illustrator CS3. Clifton Park, NY: Delmar Cengage Learning.
Photo Credit: bookshelf, originally uploaded to Flickr by chotda
Thanks, Jessica. IMHO, a textbook has to be at least *somewhat* enjoyable . . . especially if you have to pay ~$100 for one!
Barbara
I am using the Wilcox book now in my Intro to PR class. It’s pretty interesting!