“You only learn to be a better writer by actually writing.” Doris Lessing

In addition to traditional writing assignments (news releases, feature stories, etc.) in our PR Writing course, all students in my PRCA 3330 classes at Georgia Southern University and COMM 4333 class at Southeastern University will also create and maintain a blog as part of the course. This post explains the types of content I expect you to write about in your blog for PRCA 3330 or COMM 4333.

Please add a category for each type (listed below), and make sure each post is categorized appropriately. Each post for this class must have the category of “PRCA 3330” or “COMM 4333” along with at least one additional category. (If you do not categorize your posts with the name of the class, it will be much more difficult for me to find them.)

1. Reading notes – brief notes or key ideas from the reading assigned for that week’s class. Jot down 3-5 ideas that you believe are the most important & wish to remember. Be very brief, but write enough so someone who can’t read your mind understands what you mean and I am convinced that you actually did the readings. Remember to cite your source(s) when you paraphrase or quote materials from the readings; use a hyperlink to the book (either at the publisher’s site or at a bookseller like Amazon.com).

2. Topic of the Week – Together as a class, we will come up with a topic (or topics) each week for you to write about. You should have 15 of these before the end of the semester. See our TOW list (which will be updated weekly).

3. PR Connections – commentary, reflections and opinions about PR issues/examples that were not addressed in class. These can be responses to other PR blogs you read, links to interesting posts or articles, embedded YouTube videos, etc. You should write at least 10 of these during the semester.

4. Blog comments – whenever you comment on someone’s PR blog (whether it’s a PR professional or a PR student), add the comment to ONE post that you update throughout the semester so I can assess your online participation. Do this only for PR-related blogs. See Tracking Your Blog Comments for Nixon’s Classes for more information.

5. Personal – optional category. Use it for any posts not related to public relations.

You may add other categories and sub-categories of your choice. Please keep in mind that when I evaluate your blog I will pay special attention to the categories listed above, but I will not ignore other posts. I will perform a wholistic evaluation of your blog, looking for:

  • professionalism: Clear, correct, thoughtful writing
  • frequency: Sufficient posts in categories 1-3, posted throughout the semester. There will be at least four blog checkpoints during the semester.
  • linking: Identify other PR blogs (use PR Open Mic or my blogroll in my Delicious bookmarks as starting points) and link to them. Respond to others’ posts. Become a part of the blogosphere. Blogging should not be lonely.
  • readability: brief & concise writing style, use of white space, bold characters, images, bullet points

SUPER-IMPORTANT: In order for you to get credit for your blog, I need to know where it is. Tell me your blog address by completing this Google Form; do this no later than the end of January.

Questions? Just let me know.


NOTE: Many thanks to Dr. Mihaela Vorvoreanu at Purdue University, who allowed me to use her blogging guidelines from her PRinciples class. They were so well-written that I made just a few tweaks for my own class. Dr. V knows that Blogs Matter.

Tagged with:  

13 Responses to Blogging Guidelines :: PRCA 3330 and COMM 4333

  1. Final blog check!

  2. Sarah Gricius says:

    Professor Nixon,
    On my blog titled “Week three: commenting is important” I found a really good website explaining the nine simply rules of blog commenting. I am trying to link the website to the end of my blog but I do not know how to. I would really like to try and figure this out so that others can use this website as well.

    Thank you,
    Sarah Gricius

  3. […] Southern University are blogging? They’ve been assigned to create & maintain a blog using these guidelines. Most of them just started with their blogs this week; content will be added throughout the […]

  4. Thank you so much for this post. I am glad I came across it, it was very helpful. I share it with my other classmates.

  5. […] University are blogging? They’ve been assigned to create & maintain a blog using these guidelines. Most of them just started with their blogs this week; content will be added throughout the […]

  6. Mikelle Liette says:

    Professor Nixon,
    My blog website is

    Mikelle Liette


  7. Allie Harrington says:

    Professor Nixon,
    When are we suppose to begin our blogs?
    Allie Harrington,
    PRAC 3330

  8. Professor Nixon, I have been having the HARDEST time with this!! I guess I’m not as technical as I thought I was? But I created the blog and finally went back with the original “appearance” it came with. For some reason the “pages” I created wouldn’t show up with some of the other appearances, so then I tried to make them into categories. Well then it would not approve the categories, it only showed them as pending!! My dad is pretty good wit these things, so maybe I could get his help, but mine still looks so plain and not like I put any effort into it!

    Thank you!
    Kelsey Hendrix
    3330 (PR and Writing)

  9. Michelle Blubaugh says:

    I was just wondering if there is a certain website you would like us to use to create our blog (such as blogspot.com…etc). I’ve never had a blog before where I could make different categories, and I just want to be sure I use the right source.