For my Intro to PR students:
Add a comment to this post with your blog address, so that I will know where to find you. For example, my blog’s address is http://publicrelationsmatters.com. Use the FULL address, including the http://
Thanks!
Barbara
So I Signed Up for WordPress. Now What Do I Do?
So, you signed up for an account at WordPress, and you added an About page. Now what’s next?
FIRST: Let me know your blog address by commenting on PRCA 2330 :: Spring 2009 Student Blogs.
NEXT: How do you go about learning more to create a blog that reflects your personality and style?
Fortunately, WordPress offers many FAQ screencasts to help you with the step-by-step instructions. Here are a few of the best ones to help you get started on the right foot:
- What should I do first?
- General settings
- Where’s my dashboard (and what’s it for)?
- Writing & publishing your posts
- and dozens more
And though you may have a good handle on the technical aspects of blogging, remember that the technical side is only part of the blogging equation. Corinne Weisgerber, a professor at St. Edward’s University and fellow PROpenMic member, created this presentation for her Social Media for PR class. The emphasis? How blogging can help you create your personal brand online. Take a look. It’s worth the time.
Photo Credit: “1/365” uploaded to Flickr by PhotoJonny
One Week of Twitter :: PRCA 2330 Spring 2009
Our One Week of Twitter assignment begins on Thursday, January 22, and will end at midnight on January 29. Your blog post about this experience is due before class on February 2.
Setting Up Your Twitter Account
- Go to Twitter. Click Get Started, and sign up. I prefer it if you use some version of your first and last name as your Twitter ID. (Avoid putting numbers in your Twitter ID, or you may appear like a spammer.)
- Upload a photo or avatar.
- Write a brief (140-character or fewer) bio. It’s good to mention that you’re a PR student.
- Send a tweet saying “I’m a student in @barbaranixon’s #PRCA2330 class” or something similar. Be sure to include the #PRCA2330 indicator.
Setting Up Your Following List
- Visit the Twitter search page for #PRCA2330. Most of the people you see in this search will be your classmates.
- Click on the name of your classmate.
-
When the Twitter page loads, click the Follow button.
-
Repeat this process for at least 30 people in the class (preferably everyone!)
-
Also, follow at least five of the following: Brett Pohlman, Leo Bottary, Ike Pigott, Neville Hobson, Jennifer Ryan, Chris Brogan, Geoff Livingston, Todd Defren, Christopher S. Penn, Jeremy Pepper, Jeremiah Owyang, Scott Monty (Ford), Zappos CEO Tony Hsieh , Jet Blue, ComCast Cares, CNN’s Rick Sanchez, Georgia Southern University . . . or others in the field of PR or communication of your choosing. (NOTE: It’s possible that some of these people may not follow you back. That’s fine. You will learn from them anyway.)
-
You can have your Twitter tweets automatically update your Facebook status, if you want. (This is not required.)
Using Twitter
- Over the course of the next week, send at least twenty tweets (Twitter messages of 140 characters or less). Your tweets could concern something you’re doing or perhaps point others to something interesting or funny you read online. Maybe you could even pose a question that you’d like others to answer.
-
Also, respond to at least two of your classmates’ tweets. To respond, click on the arrow after a tweet. Or you can type the @ symbol followed immediately by a username (such as @barbaranixon).
Additional Information
- Review my tips on how college students can use Twitter to their advantage.
- Review Prof. Sam Bradley’s College Student’s Guide: Twitter 101.
- After the week is over, add a 250-word (minimum) post to your blog about the experience and what you got out of it. Be sure to include at least one way you might find value in continuing your account in Twitter. This blog post is due before class on February 2.
- There’s no requirement to maintain your Twitter account after this experiment is done; it will not affect your grade if you discontinue it. However, you might want to keep trying it for a while longer. I found it took me about a week to feel comfortable with it and really begin to learn its value.
Questions? Just send me a DM (direct message) or an @ (reply) in Twitter!
NOTE: Many thanks to Kaye Sweetser and Karen Russell for their ideas prompting this assignment.
This Issue is Dedicated to *YOU*
For my PRCA 2330 Class:
Here’s a fun assignment that you will complete before class on Wednesday, January 14.
Using your choice of software or online service (such as Big Huge Labs at http://bighugelabs.com/flickr/magazine.php), create a magazine cover that depicts you (personality, background, aspirations) to help your class learn more about you.
- The cover photo must be of you, taken at any point in your life.
- Include at least your first name somewhere in the design.
- Feel free to emulate an existing magazine cover’s look and feel.
- Save the magazine cover as a JPG, PDF or some other format that can be shown in class.
- Submit your file to the Assignments area in GeorgiaVIEW.
- Please also print a hard copy (in color if possible) for me.
- This assignment will “count” as part of your participation grade in this class.
Questions?
Photo Credit: http://www.flickr.com/photos/68051280@N00/113938973/
A Magazine, All About *You*
For my PRCA 3339 Class:
Here’s a fun assignment that you will present in class on Wednesday, January 14.
Using your choice of software or online service (such as Big Huge Labs at http://bighugelabs.com/flickr/magazine.php), create a magazine cover that depicts you (personality, background, aspirations) to help your class learn more about you.
- The cover photo must be of you, taken at any point in your life.
- Include at least your first name somewhere in the design.
- Feel free to emulate an existing magazine cover’s look and feel.
- Save the magazine cover as a JPG, PDF or some other format that can be shown in class.
- Be prepared to show your magazine cover and discuss it briefly in class (on January 14).
- This assignment will “count” as part of your participation grade in this class.
Questions?
Photo Credit: http://www.flickr.com/photos/60849961@N00/1924356470/
Arrive, Survive & Thrive in Prof. Nixon’s Classes :: Spring 2009
An Open Note to All of Prof. Nixon’s Students at Georgia Southern University:
We’re almost off and running in our Spring Semester classes at GSU. This semester, I’m teaching two classes; the classes, with hyperlinks to the syllabi, are listed below:
So that we can make the most of this semester, please (PLEASE) take some time to read through the blog posts I’ve included here. I promise you, it will be well worth your time. (How often do professors let you get inside their heads, letting you know their tips for success and their pet peeves?)
- Prof. Nixon’s Teaching & Learning Philosophy
- How to Fail a Class (WIthout Really Trying)
- Ten Ways NOT to Prepare for College Advising
- My End of Semester Rant, Kinda
Additionally, here are a few more tips:
- When communicating with me via e-mail (or Facebook), please put your course number (such as PRCA 3339) in the subject line to help me immediately identify who you are and frame your questions or comments. Do your best to write in full sentences, paying attention to standard English grammar and spelling. Always sign your e-mails with your first and last name, as your GSU e-mail address will not make that readily apparent to me.
- When submiting an assignment in GeorgiaVIEW, always put your last name as part of the file name, and also include your name in the document itself. Papers submitted without your last name as part of the file name cannot earn full credit.
- Follow me on Twitter, if you really want to get inside my head. (What’s Twitter?)
Let’s make this a great semester together!
Welcome to PRCA 3339 :: PR Publications, Spring 2009
Welcome to all my students who have enrolled in PRCA 3339: PR Publications, at Georgia Southern University.
Textbook(s)
Morton, L. P. (2006). Strategic publications: Designing for target publics. Greenwood, AR: Best Books Plus.
Recommended but not required: Botello, C., & Reding, E. E. (2007). Design collection revealed: Adobe InDesign CS3, Photoshop CS3 & Illustrator CS3
Clifton Park, NY: Delmar Cengage Learning.
Social Media
Be prepared to immerse yourself in social media as part of this course. If you want to get a jumpstart before classes begin, you might want to do the following:
- Sign up for an account at Twitter. (What’s Twitter?) Use some variation of your real first and/or last name. (Do not include any numbers with your name, or you may risk appearing like a spammer.) Follow me at Twitter by going to http://twitter.com/barbaranixon .
- Join PR OpenMic, an online community for public relations students, practitioners and faculty.
Additional Items
- USB drive
Syllabus
And last but not least, here’s a copy of your syllabus for the semester including our daily schedule of activities. You can view the syllabus online below or download it for easy printing at prca-3339-spring-2009
Questions?
Getting Ready for Spring 2009 PRCA 2330
A hearty welcome to all my new students who have enrolled in PRCA 2330: Introduction to Public Relations, at Georgia Southern University.
Textbook(s)
Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon.
- Purchasing the hardcover book is about $90 at Amazon.com,
- You can rent the hardcover book for about $50 from Chegg.
- Or you can rent an electronic version of the book from CourseSmart for about $60.
Recommended but not required: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, MA: Forrester Research, Inc.
Social Media
Be prepared to immerse yourself in social media as part of Intro to PR. If you want to get a jumpstart before classes begin, you might want to do the following:
- Sign up for an account at Twitter. (What’s Twitter?) Use some variation of your real first and/or last name. (Do not include any numbers with your name, or you may risk appearing like a spammer.) Follow me at Twitter by going to http://twitter.com/barbaranixon .
- Join PR OpenMic, an online community for public relations students, practitioners and faculty.
Additional Items
- Pack of multi-color markers (you will need these on the first day)
- USB drive
- Occasional use of a notebook computer in class
Syllabus
And last but not least, here’s a copy of your syllabus for the semester. By the end of the first week of class, you’ll also have our daily schedule of activities. You can view the syllabus online below or download it for easy printing atprca-2330-spring-2009.
Questions?
PRCA 3339 Newsletters in Review
The final project in PRCA 3339 (PR Publications) was a four-page newsletter for a non-profit organization, accompanied by a paper. The newsletter itself was worth 50% of the grade, with the paper worth the remaining 50%. A rubric was provided so that students could know exactly how the assignment would be graded. Though many students produced stellar newsletters, there were some common errors.
Common Errors in the Paper
- Not including all the elements required
- Having one-sentence descriptions for the sections
- Not including how your newsletter will help the organization achieve its goals
- Design Principles: When describing the four design principles of Contrast, Repetition, Alignment and Proximity, leaving out one or more of the principles, and often providing no specific example of where I should look in the newsletter for application of the principle.
- Costs: Not including the vendor. Not including a total for one run of the newsletter.
- Publication Schedule: Being vague with your descriptions of what it takes to put one newsletter together, complete with dates. This section should contain all the deadlines (internal and external) another person would need to complete a newsletter like this. For example, when do you need to determine what the articles will be? Assign writers? Take photos? You get the picture, right?
- Editorial Calendar: This is quite different from the publication schedule. In this section, I was expecting to see what the themes are for each issue for a year, along with when the issue will be produced. If the May issue is dedicated to graduation, then when do you need articles/photos on this topic?
- Distribution Method: Most people did fine in this section.
- Skills & Knowledge: Not being specific. Saying “I learned how hard it is to put together a newsletter” does not describe what you learned.
Common Errors/Problems in the Newsletter
- Leaving out required elements (like the pull quote and masthead)
- Having a mailing panel that does not conform to USPS regulations
- Not using all available lab time to create the newsletter. When you create the newsletter on your own with the free download trial of Adobe InDesign or use the computers in the library, you don’t have the benefit of having others around you to help troubleshoot when you can’t figure something out.
- Using too many fonts. Aim for two to four fonts, max. More than that, and it will look like a scrapbook page rather than a newsletter.
- Headline and body text fonts too close in size.
- Body text font too large
- Pixellated photos and clipart
- Photos and clipart that are stretched or squished (not proportional)
- Color combinations that were hard to read (for example, red text on a green background)
- Not using InDesign’s built in feature that allows you to flow text from one text box to another, complete with jumplines and continuation heads.
- Not using InDesign’s built-in feature that helps you align elements on the page
- Putting a pull quote or image in the middle of a block of text, then having the text wrap around it. Okay to do if you are using columns, but very hard to read when it’s smack-dab in the center, and text from one line is on the left and right of the image.
- Not allowing enough white space between text and borders
Deep Breath In . . . Long Exhale Out
Since it hasn’t been so long since I was a student myself, I can definitely relate to the stress involved during finals week. My best advice? Not “take a deep breath.” It’s exhale.
According to the International Breath Institute, “‘Take a deep breath’ can [actually] be very bad advice to someone who is feeling anxious or is agitated.” To balance your CO2 levels, inhale, then make your exhale last twice as long. You’ll definitely feel a difference.
I keep a framed kanji of the word “exhale” on my wall. When I’m feeling out of sorts, a quick glance at the kanji reminds me to do what’s best for me, to exhale.
In closing, here’s a wonderful quote by Koichi Tohei: “Breathe out so your breath travels to heaven.” Keep this in mind the next time you are feeling stressed.
Exhale.
Photo Credit: http://flickr.com/photos/photochiel/2672476712/
