Posted on

Jumpstart on Fall Classes: Textbooks

If you’re looking to get a jumpstart on my classes at Georgia Southern University this fall, here are the books that I will be using. I’ve linked to many of them at Amazon.com, but of course you can purchase them from anywhere you like. I recommend you try the Facebook Marketplace first, so you can get a good deal AND help a fellow student.

For All of My Classes

A USB drive, at least 1G

Corporate Public Relations (PRCA 3331)

Doorley, J., & Garcia, H. F. (2007). Reputation management: The key to successful public relations and corporate communications. New York: Routledge.

Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies
Boston, MA: Forrester Research, Inc.

Public Relations Publications (PRCA 3339)

Morton, L. P. (2006). Strategic publications: Designing for target publics. Greenwood, AR: Best Books Plus.

Recommended but not required: Botello, C., & Reding, E. E. (2007). Design collection revealed: Adobe InDesign CS3, Photoshop CS3 & Illustrator CS3
Clifton Park, NY: Delmar Cengage Learning.

Public Speaking (COMM 1110)

German, K. M., Gronbeck, B. E., Ehninger, D., & Monroe, A. H. (2007). Principles of public speaking (16th ed.). New York: Allyn & Bacon.

Making Connections: Facebook & Beyond (FYE 1220)

No textbook required, but occasional access to a digital camera needed

Photo Credit: bookshelf, originally uploaded to Flickr by chotda 

Posted on

Pix from New Media Academic Summit 2008

The Flickr photostream for items tagged with Summit08 is an interesting conglomeration of photos from several of us who attended Edelman’s New Media Academic Summit. Below are a few of my favorite ones.

Here’s a photo of me with Neville Hobson (blogger and co-host of For Immediate Release), taken by Edelman’s Rick Murray.

Barbara Nixon and Neville Hobsom

Charlene Li, author of Groundswell, posed with me for this one. (I’m the queen of arm’s length self-portraits.)

Charlene Li and Barbara Nixon

At the Avenue Hotel, there was a zebra chair in every room. Not knowing this, I brought my zebra shirt with me. I couldn’t resist another arm’s length self-portrait.

Barbara Nixon in a zebra shirt on a zebra chair

And finally, Clarke Caywood, one of the participants at the conference, carried the Beijing Olympic Torch in China in June. He graciously allowed many of us to pose with it.

Barbara Nixon holding a Beijing Olympic torch

 

Posted on

Sound Bites from the New Media Academic Summit 2008

Edelman and PR Week hosted the New Media Academic Summit 08 last month in Chicago. It was a fantastic opportunity for public relations educators from around North America to learn how new media is being applied and measured in companies around the globe. Below are some of my favorite soundbites from the Summit. For an almost-complete transcript of the dozen or so sessions, visit Edelman’s site where the sessions were live-blogged. Edelman has also posted video of all of the sessions.

Richard Edelman, President & CEO, Edelman

Weeklies (weekly newspapers) are in terminal decline.

Obama has surround sound; he is everywhere.

Google never forgets.

Conversational crack [view complete presentation]

Julia Hood, Publishing Director, PR Week

Pitching is broken art in public relations. [view complete presentation]

Alexandra Wheeler, Director of Digital Strategy, Starbucks

It’s not just launch and abandon; it’s also care and feeding.

Anyone with a keyboard has a voice. [view complete presentation]

Jim Kirk, Associate Managing Editor of Financial News, Chicago Tribune

The newspaper industry was in a recession before the recession. [view complete presentation]

Troy Mastin, Media Analyst, William Blair & Co.

You rule out a large portion of your potential audience if you force them to pay for content.

Most people will probably participate in a maximum of three social networks, one personal, one professional and one for their passion. [view complete presentation]

Neville Hobson, Blogger & Co-Host of For Immediate Release podcast

There is an educational need for the older audience in public relations because of the way we now share messages and information; the older generation helps the younger generation learn how the corporations work and communicate, and the younger generation helps with the new way their generation shares ideas and news. [view complete presentation]

Wolfgang Luenenbuerger, Director Europe, Edelman

The Internet is not yet 5000 days old and yet it’s this complex. [view complete presentation]

Marshall Manson, Director of Digital Strategy, Edelman

[There’s] a tension between language and geography in Europe. [view complete presentation]

Mindy Finn, Director of Finn Enterprises

Buzz is nice, but don’t do something for buzz only. [view complete presentation]

Mike Krempansky, Senior Vice President, Online Advocacy, Edelman

It’s happening whether you drive it or not. [view complete presentation]

Mark Monseau, Director of Corporate Communications, Johnson & Johnson

You don’t create communities; communities create themselves. [view complete presentation]

David Rubin, Brand Building Director, Unilever

We sell bottles of shampoo not entertainment.

No one really wants to visit a deodorant website.

The newer the new media gets, the more important it is to get back to communication fundamentals. [view complete presentation]

Marcel LeBrun, CEO, Radian6

The social medium is the message. [view complete presentation]

Charlene Li, co-author of Groundswell

Listening, talking, energizing, supporting and embracing [view complete presentation]

Rick Murray, President, Edelman

Look to others for innovation; look to yourself for innovation in process.

(Regarding current college students) Social media is part of their work and part of their world. [view complete presentation]

 

Posted on

PRCA 3339: Blog Assignment (Brochure Alternative) Spring 2008

UPDATE (4.16.08): Comments are closed for this posting, as the deadline to make your decision on whether to do the brochure (as originally planned) or the blog (as described below) has passed.

As a project for Georgia Southern University’s PRCA 3339, you have two choices. You can create a brochure using InDesign as we originally discussed in the class. OR, you can add several postings to your blog that relate to the content of our PR Publications class. Please let me know your decision about the assignment by Friday, April 11, at midnight. (Comment on this post to let me know.) If I don’t hear from you, I’ll assume that you’re doing the brochure as originally planned.

The Blog Assignment

  • Write & publish at least three postings of 200 words or more between now and the due date of April 23 at midnight.
  • The topics of your postings can range from using InDesign, using typography, choosing the best kind of paper, taking effective photos, storing photos online, pricing the printing of your publication using online sources, or any other topic related to public relations publications.
  • The postings need to be your original work (don’t copy and paste from another website or blog). If you use info from another site, be sure to cite your source. (No APA Style needed for this citation; you can just hyperlink to the original source.)
  • In each posting, offer at least two hyperlinks to relevant sites.
  • Also, comment on at least two of your classmates blogs; see http://del.icio.us/listeningmatters/PRCA3339blogs for a listing of them.

Questions? Please let me know.