Echoes From Another Time by drp.One way that nonprofit and government associations get the word out is through public service announcements.

For our PR Writing class, create a 30-second public service announcement or radio news release for your client. (If you have a nonprofit or gov’t client, write a PSA. If you have a for-profit client, write a radio news release.) Review the information in Chapter 9, especially pages 208-222 for tips on how to write.

Things to keep in mind:

  • Thirty seconds is not very long, approximately 75 words. You’ll need to get to the point quickly.
  • You’re writing information that will be spoken, not read silently. There’s a BIG difference between the two. Ask a friend or two to read your PSA or radio news release aloud. Edit and adjust as needed.
  • Write conversationally.
  • Use the same standard header that you have used on previous news release assignments (for contact information, etc.)
  • Feel free to write on the same topic as you have in previous releases, as long as the topic can fit this assignment.

Additional resources:


One Response to Writing a Public Service Announcement

  1. […] Public Service Announcement OR Broadcast News Release (50 pts.) […]