For my PR students at Southeastern University and Georgia Southern University:
As this semester is winding down, please take a few moments to complete this Blog Checklist to ensure your blog is on track.
For my PR students at Southeastern University and Georgia Southern University:
As this semester is winding down, please take a few moments to complete this Blog Checklist to ensure your blog is on track.
In this week’s COMM 2322 class, we are discussing the fourth part of the RACE process of public relations, evaluation. Below are the slides to accompany my talk in class.
Thanks to FourSquare, we can see where people have checked in (via the location-based app FourSquare) to vote all around the US. People who checked in by sharing “I voted” or “#Ivoted” even earned a special FourSquare badge.
NOTE: This interactive chart was not designed by me. I am sorry, friends in Alaska, Hawaii and a few other places, that you cannot be seen easily here. You can click on the Zoom Out icon (the minus sign) to see yourself that way.
On this gorgeous Halloween Day here in Florida, my husband Kevin, daughter Katharine and I went to Bok Tower Garden in Lake Wales for a short photo safari. Here are some of the photos we took. I used both my Canon PowerShot SX110IS and my Samsung Epic for the photos, and it’s hard to tell which camera I used for which pic.
Which flower is your favorite?

One spring, I had the honor and pleasure of advising undergraduate students who are in their first or second years of college. Though several of them came to their fifteen-minute advising appointment extremely well prepared, most did not.
Below, you will find a list of ten things NOT to do when you are being advised.
Now, it probably sounds like I don’t ever want to advise students again. Not quite. . .
During my “dream appointment,” and I did have one of these, this is what happened:
A young woman walked up to me confidently, put out her hand to shake mine, and said, “Good morning, my name is Katey. Thanks for meeting with me today.” She and I walked back to my office, chatting about where she is from and why she chose her major. Katey sat down, reached into her backpack, and took out her planner. She turned to a page where she had marked up the core requirements sheet with classes she’d already taken and highlighted those she was considering for the next semester. Katey turned serious when she noted, “I know I need to take the second English class in the series, but I looked online, and the classes are already full.” Hmmm. This was intriguing! She had done some significant preparation for this meeting. We worked together to come up with an alternate plan that took into account what to do when Plan A wasn’t going to work. We looked ahead to required courses to her major and selected two that are prerequisites for many other courses. We briefly discussed how she could get involved on one or two campus organizations related to her major. And the whole meeting took less than ten minutes.
If only there were more Kateys! Maybe there can be if students can know what to expect of the advising appointment.
For another “what NOT to do,” see How to Fail a Class Without Really Trying.
What tips would you offer to help a college student have a successful advising appointment?
[Adapted from my Listening Matters blog, March 2008]
Though I am a fan of incorporating social media in the news when it makes sense to do so, Dallas TV station FOX4 may have gone just a wee bit too far*.
*Yes, I do know it’s a send up. And it’s a good one!

After reviewing all the first news releases in PRCA 3330 & COMM 4333, I am generally pleased with what I saw, considering it is the first news release that many of you have written. The best stories were ones that passed the “So What?” test; they were newsworthy to those outside your client’s organization. They were well organized and clearly written. You must have remembered what you learned in your Intro to Journalism class!
Here are some common errors I saw:
Be sure to avoid these errors when writing future news releases. And you might want a quick refresher of how to flag your AP Stylebook for easy reference, if you haven’t flagged it yet. It’s a real time-saver; I promise. I’ve been using AP Style for all of my adult life, and I still need to look some things up.
This afternoon, I have the opportunity to share some of my social media expertise with Southeastern University’s Florida PR Association Student Chapter. Here is the slidedeck that I will be using:
This past weekend, my family and I attended the Lake Mirror Classic Auto Festival in downtown Lakeland, FL. We were blown away by both the number and quality of cars entered in the event. It was a nice way to spend a beautiful early fall day. Our family will definitely go to next year’s Lake Mirror Classic, too.
However, I had an oops. I’ve blogged before about how I love the camera in my Samsung Epic 4g. And I absolutely do. But somehow — and I still can’t quite figure out how — the resolution on my camera switched from the highest resolution to the lowest sometime last week. I didn’t notice until I downloaded the photos from the auto show. They looked fantastic on my Epic’s screen, but when I tried viewing them as a full-size slideshow on my computer, I realized something was amiss.
It’s always smart to double-check your resolution before taking any photos that you really care about keeping. I prefer to keep mine at 5M (five megapixels), the highest resolution. You can see what resolution you are using by looking at the upper-left corner of the camera screen. In the image below (from MobilePhotoVideo blog), you can see it’s currently set to 5M. To change the resolution, press the Settings icon (the gear), and then choose the Camera icon. Resolution is on the second page of the five pages of Settings options.

Again, many, many thanks to the MobilePhotoVideo blog for sharing a thorough tutorial on using the many settings of the Samsung Epic.
For my COMM 4333 class:
Christian comedian/singer/songwriter Mark Lowry is coming to Lakeland for a performance to benefit Southeastern University’s Communication Department. We spent some time brainstorming in class today for ideas for how to promote this event.
Please have one person in your team provide your list of ideas using the form below.