Distributing News to the Media

On April 8, 2010, in COMM 4333, PRCA 3330, public relations, by Barbara Nixon

Play by Niecieden.Writing a news release is all well and good . .  . but if it is not sent to the media for (potential) distribution, it’s a futile effort. I created this small crossword puzzle to help students understand some of the wide variety of options when it comes to news distribution channels. Try it out!

NOTE: Most clues in the puzzle come from:

Wilcox, D. (2009). Public Relations Writing and Media Techniques (6th Edition). Boston, MA: Pearson Education.

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