PRCA 3711/4711 Trade Book Review Assignment

On August 20, 2009, in assignment, public relations, by Barbara Nixon

Stacked by Thomas Hawk.For my PRCA 3711/4711 Students:

One of our assignments this semester is for you to read and review a trade book on public relations. In the left sidebar of this blog is a list of books for you to choose from. (You can also see this complete list at my Public Relations Trade Books page that I created for you.)

Your book review will take the form of a 5-minute presentation in class. For your presentation, create a professional-looking PowerPoint presentation. Rely more on images to tell your story than bullet points. (We’ll discuss more in class about how not to create a “Death by PowerPoint” slidedeck.)

Your presentation should include:

  • Opening slide should include an image of the book’s cover
  • Short bio of the author(s) of the book (perhaps with a photo of the author)
  • What did you learn by reading this book?
  • What surprised you in this book?
  • What do you want to learn more about, now that this book has piqued your interest?
  • Would you recommend other students to also read this book? Why or why not?

Once you choose the book, reply with a comment to this blog post so that you can “claim” the book for yourself; unless you are working in pairs, only one student should review each book on the list.  (If you work in pairs, both individuals will earn the same grade on the assignment.)


  • If you have a blog (and if not, why not?), please consider uploading your book review to SlideShare and embedding the slides in your blog.
  • If you’re using Twitter, search for the authors of your book there and connect with them. You may be surprised how willing most of them are to reply to you when you @ them.
  • Leave a comment about your thoughts on the book on the author’s blog.

Questions about this assignment?



30 Responses to PRCA 3711/4711 Trade Book Review Assignment

  1. Amanda Staley says:

    I will be doing my tradebook presentation on “The Nature of Marketing” by Chuck Brymer.

  2. sara davis says:

    Networking made easy- patty marler

  3. Tico burch says:

    Hey guys I guess i’m officially here comes everybody by shirky

  4. Emily Roper says:

    I will be reading Free by Chris Anderson

  5. Sara Davis says:

    I already purchased socialnomics before I knew someone else was doing it…hopefully books-a-million has PR 2.0 new media, new tools, new audiences… if not, I’ll just read whatever they have

  6. For the assignment I will be reading Tribes: We Need You to Lead Us by Seth Godin

  7. Stephanie Rachman says:

    For the assignment I will be reading Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition by Andy Sernovitz

  8. Sam Dershowitz says:

    Instead of the book I already purchased, I will be reading “Planning and Managing Public Relations Campaigns” by Anne Gregory

  9. Ashley London says:


    Diandra and I will be dong our presentation on The Accidental Billionaires: The founding of facebook.

    Thanks in advance,
    Ashley London

  10. […] 2009-09-30T17:31:55  RT @So_Talia: RT @BarbaraNixon: #PRCA3711 Students: Chk ur email for clarification on the Trade Book Review assignment. [link to post] […]

  11. […] 2009-09-30T17:00:40  #PRCA3711 Students: Check your email for clarification on the Trade Book Review assignment. [link to post] […]

  12. […] 2009-09-30T17:00:40  RT @BarbaraNixon: #PRCA3711 Students: Check your email for clarification on the Trade Book Review assignment. [link to post] […]

  13. Sarah Farmer says:

    World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stores by David Meerman Scott

  14. Sarah Wilson says:

    Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment by Martin Thomas

  15. Lauren Hopkins says:

    The Whuffie Factor: Using The Power Of Social Networks To Build Your Business

  16. Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel

  17. Emily Byrne says:

    I am reading…

    The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
    By: David Meerman Scott

  18. Jonathan Daniel says:

    I will be reading Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators) by Shel Holtz

  19. Brittany Cook says:

    I will be reading Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business.

  20. Hi all — just a reminder . . . the first person to “claim” the book gets to review it for our class (unless two people have agreed to work as a pair). If you’ve chosen a book that someone else already claimed, please choose a different one for this assignment.

  21. Damara Simmons says:

    Well….uummmm….clearly this seems to be a popular book, but I’ve already ordered it, so here’s what I’m doing:

    Full Frontal PR: Building Buzz About Your Business, Your Product, or You by Richard Laermer

  22. Meg Tidmore says:

    The one I want: Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

  23. Sam Dershowitz says:

    I know someone already picked this, but I would like to read
    Full Frontal PR: Building Buzz About Your Business, Your Product, or You by Richard Laermer

  24. My trade book is: The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events by Judy Allen

  25. Haley Higgs says:

    I am going to read Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis.

  26. Julie Smith says:

    I will be reading Socialnomics: How social media transforms the way we live and do business, by Erik Qualman

  27. Allie Schlumper says:

    Locke, C. (2001). The Cluetrain Manifesto: The End of Business as Usual: Basic Books.

  28. Amy Gemmel says:

    I will be reading this book for my assignment:

    Laermer, R. (2004). Full frontal PR: Building buzz about your business, your product, or You: Bloomberg Press.

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