? by Oberazzi.For this 50-point assignment, you will choose and interview a public relations professional, and then write about this interview at your blog. This post will be a minimum of 250 words. (It’s likely that it will take ~500 to answer these questions fully.)

Though a face-to-face interview is preferred, a phone or webcam interview is acceptable. 

Include an introductory paragraph that introduces the PR professional, including title and company, educational background, etc.

Questions/Topics you need to include:

  • What’s a typical week like? (If no week is typical, then what was last week like?)
  • Tell me about a project you worked on that you are especially proud of.
  • How important is writing in your career?
  • What three tips would you offer someone just starting out in PR?
  • What do you do to keep current in the PR industry?
  • After interviewing this person, are you (the PRCA 2330 student) more or less likely to want to have a career in PR? Why?

Some questions you may wish to ask:

  • Did your education prepare you for working in PR? How? 
  • What has surprised you the most about working in PR?
  • What do you wish you would have known before starting your career in PR?
  • How has PR changed since you entered the field?
  • How does technology affect your daily work?
  • When your company is hiring for an entry-level PR position, what makes a candidate stand out?
  • What professional organizations are you involved in? (For example, PRSA, IABC, etc.)

Additional recommended questions, crowdsourced on Twitter:

  • Bruno Amaral: do you feel today’s students are prepared for the challenges of new PR?
  • Jessica Lawlor: what’s your most and least favorite part of your job?

Some things you may wish to do:

  • Include a photo of your interviewee. (This can be a photo he or she provides or one that you take yourself.)
  • Link to your interviewee’s LinkedIn profile and/or blog.

As we discussed in class, you can feel free to use a Q / A format.



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3 Responses to Interview a Public Relations Professional :: PRCA 2330

  1. Jaimie says:

    These are very helpful questions! I have an interview tomorrow with an experienced PR professional and I definately plan to add some of these questions to my list.

  2. […] 2009-03-14T13:31:34  New Blog Post: Interview a Public Relations Professional :: PRCA 2330 [link to post] […]

  3. Stacey says:

    This is a very helpful post. I had an interview yesterday, and I wish I had asked some of these questions! It is very important to ask questions on an interview, especially if it is informational (no brainer). I will definitely take a look at these questions before going into my next interview!