Can Twitter Be Intimidating?

On January 20, 2009, in public relations, by Barbara Nixon

It’s always wonderful hearing from former students . . . and today I got a note from Fran Faulkner, who was in Corporate PR class with me last semester at Georgia Southern University:


I just wanted to let you know that I just started an internship with the Kannapolis Intimidators, a minor league baseball team in North Carolina. When we had our orientation meeting one of the things they mentioned was that they wanted to start using social networking sites more. They already have Facebook and MySpace and wanted to incorporate Twitter. Thanks to you and your corporate PR class I was the only one who had ever even heard or let alone used Twitter before. Even our supervisor knew nothing about how to use it. So, thank you for introducing me to that!

With that being said I was wondering if you had any tips for me on how to maximize the effectiveness of Twitter while using it not as an individual but as a representative of an organization. I know we looked at and talked about several organizations who are currently using but was just if you, as a person who seems to be a Twitter expert, had any advice for me.

So . . . if you’re currently working in sports PR, what advice would you have to share with Fran?


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