As a public relations writer, one of the collateral pieces you are likely to be writing is a media advisory. A media advisory (or media alert) is designed to encourage a reporter to come and cover an event.
Chapter 6 in your Public Relations Writing & Media Techniques textbook provides a good overview of the contents of a media advisory. See pages 144-146 for details.
That said, with your client in mind, create a media advisory for an upcoming event. Though it’s ideal if this is for a real event, if your client does not have one planned in the near future, you can use your creativity to write about an imaginary event. (Be sure to let me know if it is not a real event.)
When structuring your media advisory, make it as simple as possible for the reporter to find the details. Keep these things in mind:
- Use letterhead from your client for the media advisory (just like you would for a news release)
- Include pertinent contact information (just like you would for a news release)
- Write a catchy headline (just like you would for a news release)
- Provide a brief opening paragraph with your story idea
- Create headings including the 5 W’s & a P:
- Photo Ops
- Why (Tip: this one is perhaps the most important. This is where you will use your persuasive writing abilities to convince the reporter that the story is newsworthy. It should explain why the reporter should come, not why someone in the community should come, to the event.)
REMEMBER: This Media Advisory is written for a reporter, not a community member.
Check your syllabus for the due date for this assignment.
(NOTE: You can see many, many sample media advisories online by Googling “media advisory sample” or “media alert sample.” I cannot vouch for the content of all of them, but it would be good for you to see them to get a feel for how they look and read.)