Old Ford Tow Truck 1 by Cramit.

Image Credit: "Old Ford Tow Truck 1" by Cramit

Spring 2011

In our PR Writing class, we’ll all blog about the same general topic each week during the semester. Your TOWs of 300 words or longer should be posted by Saturday at midnight at the end of each week, unless otherwise notified in class. (Posts that appear past the deadline may not earn any credit, so be sure to stay on top of your blogging deadlines.)

If you are unsure how to get started writing these TOWs, many times you can use this three-pronged approach:

  1. What did you learn?
  2. What surprised you?
  3. What do you want to know more about?

WEEK ONE

  • Which types of social media do you currently participate in (such as blogging, podcasting, social networking, etc.), which platforms you use, and why? [NOTE: Since you are creating your blog after after Week One, you will go back and add this post in.]

WEEK TWO

  • Visit Mignon Fogarty’s Grammar Girl’s website. Either read three of her blog posts or listen to three of her podcasts on areas of grammar that are troublesome to you. Write about what you learned (using the three-pronged approach above.) Remember to link back to Grammar Girl’s site.

WEEK THREE

  • Why are comments such an integral part of blogs? What advice would you offer on writing effective blog comments? Be sure to link to at least three sources.

WEEK FOUR

  • What is Associated Press Style and why is it so important for public relations writers? Also, what are some of the trickier parts of using AP Style for you?

WEEK FIVE

  • Imagine you are working in public relations for an organization, and you discover that someone has scraped/copied content from your organization’s blog. What approach would you take to remedy this situation?

WEEK SIX

  • In our class, we use News University courses from Poynter quite frequently. But NewsU is not all that the Poynter Institute has to offer public relations practitioners and journalists. How can Poynter’s resources aid you as you begin your career? Describe and link to at least three beneficial areas in the Poynter website.

WEEK SEVEN

WEEK EIGHT

  • Using the three-pronged approach described above, describe your reactions to one of the News University courses you have completed. Remember to include a  hyperlink to the course, too.

WEEK NINE

  • This week’s topic was inspired by Adam Vincenzini’s Be My Guest month: post something by a guest blogger. Connect with another blogger (it can, but doesn’t have to, be someone in your class) and exchange blog posts for the week. (You don’t have to write something new for the other blogger . . . share your favorite post you’ve written this semester.) In your own blog, make it really clear that the post is written by another person, and link to your guest’s blog.

WEEK TEN

  • Peter Shankman started a service called HARO: Help A Reporter Out. Briefly describe (and link) to this service. As a PR practitioner, how can you and your client(s) benefit from HARO?

WEEK ELEVEN

  • Address several of the following questions about infographics. What are they? How could one be useful in a story for your client? How do you go about creating one? Create one if you can, and embed it in your blog post this week.

WEEK 12

WEEK 13

  • What advice would you offer PR students who are new to blogging? Come up with your own Top 10 list.
 

11 Responses to Topics of the Week :: COMM 4333 PR Writing

  1. [...] your organization’s blog. What approach would you take to remedy this situation?” (from Topics of the Week by Public Relations [...]

  2. [...] Your Copy: Grammar, Style and More.” In this post, I’m going to use the three-pronged approach to relay some important points about my experience with this particular [...]

  3. [...] infographics will be the topic of my soon-to-be-written TOW #11, ”Infographics explains how some small businesses  are using social media” from PR [...]

  4. [...] in class about the assignments, some of them still had a hard time understanding that the “Topic of the Week” for their blogs was due during a specific week. (Any idea how I could be clearer in writing [...]

  5. [...] Your Copy: Grammar, Style and More.” In this post, I’m going to use the three-pronged approach to relay some important points about my experience with this particular [...]

  6. [...] what did I learn from this Twitter chat? I’ll approach this question using the three-pronged approach from Public Relations [...]

  7. [...] your organization’s blog. What approach would you take to remedy this situation?” (from Topics of the Week by Public Relations Matters) Image Credit: "stealing on flickr continues…" by Nisha [...]

  8. Barbara, thanks for including Trafcom News in your curriculum.
    Best wishes for a wonderful semester.

  9. Hi Barbara,
    Thanks for including my two posts on Twitter chats for PR pros. I believe these chats are really helpful. In addition, I think your TOW initiative is quite interesting and I will be looking forward to read some of the blog posts :)
    Best wishes,
    Petya
    @pgeorgieva

    • Hi Petya

      Thank YOU for writing the post. I was getting ready to write a post on Twitter chats myself, then I remembered seeing your link to the post you’d written. Yay for Twitter!

      Barbara

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