PRCA 3339 Blogging Guidelines

On August 13, 2009, in assignment, PRCA 3339, public relations, by Barbara Nixon

In our PRCA 3339 (Public Relations Publications) course this fall, blogs are now a part of our curriculum. Below you will discover what components will make up your blog:

Your “About” Page

  • Write a short bio and post it on your blog’s About page (see some great tips)
  • Due: September 11, before class

Blog Post #1 :: CRAP: Contrast, Repetition, Alignment, Proximity

  • Pick any one of these four elements of good design. Define it, and explain its importance to good design. Remember to give credit to Robin Williams (the writer and graphic designer, not the comedian).
  • Due: September 14, before class

Blog Post #2 :: Segmenting Publics

  • Thinking about your client for your brochure, how would you segment the client’s publics? How will your brochure design be impacted by how the publics are segmented?
  • Due:  September 21, before class

Blog Post #3 :: Typography

  • What factors go into a designer’s decision of which typefaces (fonts) to use? What sizes are considered best for business cards? For brochures? Where can beginning designers go to find legal, free fonts to use? Also, post a link to directions (written by someone else) for installing a font.
  • Due: September 28, before class

Blog Post #4 :: Photography

  • After completing the Poynter NewsU course “The Language of the Image,” respond to the following:
    • What did you learn?
    • What surprised you?
    • What do you want to know more about?
  • Due: October 26, before class

Four Additional Blog Posts

  • Write four additional blog posts about topics related to the content of PRCA 3339.  We’ll discuss potential topics in class.

Final Blog Post :: Top Ten List

  • Using PowerPoint and SlideShare, post the top ten things you learned about public relations publications this semester. (More details will be shared on this post as we near the end of the semester.)
  • NOTE: This blog post will be graded separately from the rest of your blog. It will count in with your participation points. This blog post will be worth 50 points, and take the place of your flyer (which we did not create this semester).
  • Due: TBA Wednesday, December 2, before classtime.

Each blog post should contain:

  • At least 250 words
  • Hyperlinks to relevant websites
  • The category or tag of Assignment PRCA 3339 (so that I can easily find the posts that you specifically wrote for this class)
  • Relevant tags

Blog posts can be written informally and in the first person; that is, they don’t need to sound like a term paper. However, there’s still an expectation for proper grammar, spelling and capitalization. If you have questions about how informal is “too informal,” please let me know.

When I evaluate your blog at the end of the semester, I’ll be looking for:

  • professionalism: clear, correct, thoughtful writing
  • frequency: sufficient posts
  • linking: identify other PR blogs (use PR Open Mic or my blogroll in my Delicious bookmarks as starting points) and link to them. Respond to others’ posts. Become a part of the blogosphere. Blogging should not be lonely.
  • readability: brief & concise writing style, use of white space, bold characters, images, bullet points

Questions? Just let me know.


NOTE: Many thanks to Dr. V at Clemson University, who allowed me to use her blogging guidelines from her PRinciples class. They were so well-written that I made just a few tweaks for my own class. Dr. V knows that Blogs Matter.

Photo Credit:


17 Responses to PRCA 3339 Blogging Guidelines

  1. […] of posts on specific topics and perhaps even a specific length. Follow these guidelines to a T. Refer to the assignment sheet/post often to be sure you’re doing what’s […]

  2. Sheila Cost says:

    my blog for your classes ( pr research and Pubs)

  3. Allie Schlumper says:

    Here is my blog… I am using it for other classes as well, but for all of my PRCA 3339 posts, there is a PRCA 3339 assignment tab on the right. Thanks!

  4. The Website for my blog.

  5. Sarah Farmer says:

    Here is my blog address for PR 3339 :

  6. Amy Gemmel says:

    My blog for PRCA 3339 can be found at:

    Thanks! 🙂

  7. […] 25, 2009 · Leave a Comment I am starting this blog back up again for PRCA 3339 with Barbara Nixon. However, if you wish to keep reading the professional blog of JamesWorks Entertainment, it is […]

  8. […] 2009-08-13T10:24:03  Public Relations Matters » Blog Archive » PRCA 3339 Blogging …: Blog posts can be written informally and in th.. [link to post] […]

  9. Hi Michelle! Not teaching Intro in the fall, but I will be teaching PR Writing in the spring. Hope to see you then.


  10. Michelle Blubaugh says:

    Hey Dr. Nixon! I was just browsing the internet today and some how made it to your PR website! Just thought I would say hello. I was hoping to have you for my Intro to PR class in the fall, but I guess you’re not teaching it, right? Hope you had a good 4th!

  11. […] 2009-06-04T13:09:15  [Blog]: PRCA 3339 Blogging Guidelines [link to post] […]