Image Credit: A Conversation by Khalid Albaih

For my COMM 4633 Social Media for PR Spring 2013 class at Southeastern University

For this assignment, you will choose and interview a social media professional (someone who works for an organization or an agency doing primarily social media work), and then write about this interview.

In the Week 4 section in MyFire, post your 500-word (minimum) recap of the interview in the Discussion Forum.

Due Date: See our course in MyFire

Though a face-to-face interview is preferred, a phone or webcam interview is acceptable. An interview that is e-mail or text-based only is not acceptable. 

Schedule your interview at least a week before this assignment is due, preferably two. PR professionals sometimes have unpredictable schedules, and it’s possible that you may need to reschedule.

Include an introductory paragraph that introduces the professional, including title and company, educational background, etc. Mention your connection to the professional (how you found him/her) and how you conducted the interview (face-to-face, phone or webcam).

Questions/Topics you need to include:

  • What’s a typical week like? (If no week is typical, then what was last week like?)
  • Tell me about a project you worked on that you are especially proud of.
  • What do you do to keep current in the PR industry?
  • What do you wish you would have known before starting your career in PR?
  • How important is writing in your career?
  • In your experience, is a social media professional ever “off the clock”?
  • What three tips would you offer someone just starting out in PR?
  • After interviewing this person, are you (the student, not the practitioner) more or less likely to want to have a career in PR? Why?

Some questions you may wish to ask:

  • Did your education prepare you for working in social media? How?
  • What has surprised you the most about working in this field?
  • How has social media changed since you entered the field?
  • When your company is hiring for an entry-level social media position, what makes a candidate stand out?
  • What professional organizations are you involved in? (For example, PRSAIABC, etc.)
  • Ask for feedback on your resume
  • More informational interview questions

Some things you may wish to do:

  • Include a photo of your interviewee. (This can be a photo he or she provides or one that you take yourself.)
  • Link to your interviewee’s LinkedIn profile and/or blog.
  • Conduct the interview using Skype and two webcams. Record the interview with Vodburner, and post the interview at your blog.



[NOTE: This must be an informational interview that you conduct this semester. Do not “recycle” an interview that you conducted during a previous semester.]


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