Image Credit: "Prospector" by Tony Oliver

For COMM 4633 and SPC 4350 Classes


This assignment gives you an opportunity to learn how to monitor blog and other social media content in a way that provides similar insight offered by more traditional environmental scanning methods.

Many people will discuss your client or organization and its products/services on their own web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and its products/services, it is important to know what is being said in social media sites like blogs, social networks, and message boards. For this assignment, you will

  1. monitor the online conversation that has occurred about an organization or brand of your choosing since February 1, 2011,
  2. create a table for your data, and
  3. write an analysis of the conversation with suggestions for action.

You might find bloggers who are blogging about your client organization or brand, people who are creating Web sites about it, message board members who are discussing it in forums, Twitter users who are twittering about it, social networking users who are commenting about it, or online video producers who are posting YouTube videos about it.

Let me know by Week 4 how you choose to complete the project (individual or teams) and which organization you are choosing in class. Teams will collect much more data, but write one cohesive report. NOTE: The first person (or team) to “claim” a Fortune 500 company or large non-profit organization “gets” the company. No duplicates, please.

Step One: Complete Background Reading

See these resources for advice on social media monitoring.

Steps Two-Four

See the complete assignment below:

Social Media Monitoring Report


 

2 Responses to Social Media Monitoring Report

  1. PRfan says:

    Social media does matter, yes! But please spread the word that posting things that are sensational is great to get attention, but if it is not true and or it is mean spirited and causes a company harm, it is not good. And further, companies and celebs are starting to sue blog owners and twitter tweeters over this issue. Frivolous lawsuits are terrible, but if you cost someone money or a marriage, be prepared to spend money of your own.

    So if you posted something mean, delete it. Quickly.

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