All successful public relations practitioners have their own media contact lists that they maintain on a regular basis. They will contact different members of the media depending on the messages they are seeking to share on behalf of their clients. In the “olden days,” we would maintain our contact lists in our desktop Rolodexes.
For our PR Writing class, create a Media Contact List. With your specific client in mind, create a media contact list that will be helpful when you are seeking to share messages on behalf of your client.
At a bare minimum (to earn a C), your media contact list must include at least one radio station, one TV station, one blog and three print publications. Use a table to compile this list; you can use either Word or Excel.
- Contact’s Name
- Snail Mail Address
- E-mail Address
- Phone Numbers (phone, fax, cell . . .)
- Website/blog address
- Twitter username (if relevant)
- Comments about this contact
- AND, rationale for including this media outlet