Martin Waxman, president and co-founder of Palette Public Relations Inc., took 25 minutes out of his hectic pre-SXSW schedule to chat with me this morning about life in a PR agency, the importance of a traditional PR background (along with social media knowledge), and our digital footprints.

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44 Responses to An Interview with Martin Waxman

  1. [...] my interview with Martin Waxman. Use the three-pronged approach (described above) to react to the [...]

  2. [...] is no doubt that the Martin Waxman interview was helpful. The approach for his agency which is simplicity, energy and integrity makes it clear [...]

  3. [...] Waxman, president and co-founder of Palette Public Relations Inc., gave a great 25-minute interview with professor Barbara Nixon. Waxman offered valuable information about PR and how to be [...]

  4. [...] you want to check out the interview for yourself click here. This entry was posted in Topics of the Week. Bookmark the permalink. ← I am [...]

  5. [...] I listened to An Interview withabout social media that could benefit me one day when I am through with college and have to face the [...]

  6. [...] this interview was very interesting. I was really surprised about all of the things that a PR agency can do. There [...]

  7. [...] interview I watched, check out Barbara Nixon’s blog post and her interview with him – here.   Leave a [...]

  8. [...] can view the interview here. LikeBe the first to like this [...]

  9. [...] Waxman’s 25 minute long interview with our social media professor, Barbara Nixon was quite insightful. I was intrigued and interested [...]

  10. [...] have recently watched Martin Waxman and Barbara Nixon’s interview. Martin is the co-founder of Palette PR in Toronto. The agency has clients like Olay, Herbal [...]

  11. [...] Watch my interview with Martin Waxman. Use the three-pronged approach to react to the interview. What does Martin have to say about the need for traditional PR skills? [...]

  12. [...] my interview with Martin Waxman. Use the three-pronged approach (described above) to react to the [...]

  13. [...] watching Barbara Nixon’s interview with Martin Waxman I feel like I’ve learned a good bit more about what it is like to be a public relations [...]

  14. [...] an interview with Martin Waxman by Barbara Nixon, I was excited to learn that Martin Waxman’s agency is based right near my hometown in Toronto, [...]

  15. [...] my interview with Martin Waxman. Use the three-pronged approach (described above) to react to the [...]

  16. [...] my interview with Martin Waxman. Use the three-pronged approach (described above) to react to the [...]

  17. [...] Waxman, social media I’ve done a couple of interviews on social media in recent months: Barbara Nixon’s Public Relations Matters (skype video interview); and Andy Donovan’s Tweep in Profile [...]

  18. [...] week’s topic of the week was to listen to an interview that Professor Nixon conducted with Martin Waxman , the President and Co-Founder of Palette Public [...]

  19. [...] 8, 2010 at 11:29 pm · Filed under PRCA2330-Topic of the Week This week’s topic involved an interview  by Professor Nixon with Martin Waxman (Canada). He is the president and co-founder of Palette [...]

  20. [...] 8, 2010 at 11:29 pm · Filed under PRCA2330-Topic of the Week This week’s topic involved an interview  by Professor Nixon with Martin Waxman (Canada). He is the president and co-founder of Palette [...]

  21. [...] Watch my interview with Martin Waxman. Use the three-pronged approach to react to the interview. (And consider visiting Martin’s blog and leaving a comment there for him on one of his posts.) [...]

  22. [...] Well, a big thanks to Dr. Nixon and Mark Waxman for the informative interview! [...]

  23. [...] 11 Waxman’s on 1 04 2010 Professor Nixon interviewed Martin Waxman.  I will summarize the 25 minute interview using the 3-pronged [...]

  24. [...] 11 Waxman’s on 19 04 2010 Professor Nixon interviewed Martin Waxman.  I will summarize the 25 minute interview using the 3-pronged [...]

  25. [...] Blog Comment #9: An Interview With Martin Waxman by Barbara Nixon [...]

  26. I just got a chance to listen to this interview with Martin Waxman and am really glad that I did! I learned a lot from this short, 25 minute interview.
    As a soon-to-be graduate (21 days!!!) I took special note on what sort of skills PR Professionals are looking for when hiring either interns or full-time team members. It re-emphasized how important it is to have a great understanding of traditional media relations, along with social media knowledge, especially Twitter.
    Prof. Nixon, I know you have repeatedly told us how important it is to proofread our blogs so that there are no gramatical or spelling errors, but every time I hear that statement repeated from others, it reminds me of how necessary this basic step is. When Martin Waxman talked about how a potential intern was disqualified because of several gramatical errors, it really sunk in!
    One other thing that really stuck out to me during this interview was Martin Waxman’s explaination of ROI. I thought it was clever how he talked about taking precautions to ensure that your Risk of Ignorance does not prevent Returns on Investment.
    Thank you for sharing this interview with us! I will definately be following Martin Waxman more closely on Twitter and reading his blog at http://www.martinwaxman.com.

  27. [...] Watch for yourself! Possibly related posts: (automatically generated)T.O.W: Interview with Martin Waxman   Leave a Comment [...]

  28. [...] on Martin Waxman Interview Jump to Comments Watch my interview with Martin Waxman. Use the three-pronged approach to react to the interview. What does Martin have to say about the [...]

  29. [...] # 11: Interview Reaction Barbara Nixon interviewed Martin Waxman, president and co-founder of Palette Public Relations Inc. During the interview, [...]

  30. [...] with Martin Waxman Watch my interview with Martin Waxman. Use the three-pronged approach to react to the interview. What does Martin have to say about the [...]

  31. [...] Mann Says… Kneale Mann, recently did an interview with Public Relations professor, Barbara Nixon. He covered a lot of different topics but what stuck out most to me what his insight about [...]

  32. [...] and President of Palette Public Relations Inc., Martin Waxman. Throughout the interview ( an-interview-with-martin-waxman), Waxman discusses the importance of traditional PR, life in the PR agency, and the digital [...]

  33. [...] do you use Your Palette? My Social Media Professor, Barbara Nixon, recently did an interview with Martin Waxman, President and co-founder of Palette Public [...]

  34. [...] After listening to Barbara Nixon’s interview with Martin Waxman, I have only good things to say. They both gave great insight about the evolving [...]

  35. [...] RT @MLStratton: Just watched the interview between @barbaranixon & @martinwaxman [link to post] ! Gave a lot of great insight [...]

  36. Social comments and analytics for this post…

    This post was mentioned on Twitter by barbaranixon: [Blog]: An Interview with Martin Waxman http://bit.ly/clU5zP

  37. [...] Just watched the interview between @barbaranixon & @martinwaxman [link to post] ! Gave a lot of great insight to PR [...]

  38. [...] T.O.W 10 An Interview with Martin Waxman [...]

  39. [...] Inside Look Jump to Comments Topic of the Week 9 Interview with Martin Waxman [...]

  40. [...] Watch my interview with Martin Waxman. Use the three-pronged approach to react to the interview. What does Martin have to say about the need for traditional PR skills? [...]

  41. [...] my interview with Martin Waxman. Use the three-pronged approach to react to the [...]

  42. [...] 2010-03-11T14:15:25  [Blog]: An Interview with Martin Waxman [link to post] [...]

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