The week of February 22, my PR Writing classes are learning about the components of a news release and writing their first news releases. I have recorded this short presentation for them to share “The Anatomy of a News Release :: A Baker’s Dozen.”

NOTE: I lost my voice earlier this week, and my voice is still pretty wimpy in this recording.

In order to benefit from this presentation, it’s best to have a news release from an organization–any organization–handy so that you can see how the 13 elements are used in “real life.” Go out to your favorite organization or company online, search for a section of the website called “News Room” or something similar, and find a news release there. This week, my favorite product is Traditional Medicinals Throat Coat Tea, so here’s a link to TM’s Press & Media section of its site.



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6 Responses to The Anatomy of a News Release :: A Baker’s Dozen

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  3. Kaila says:

    These are very helpful tips for this class and for future reference. It’s helpful to understand what is important to you when writing for this class as well as working on a story for a potential future employer!

  4. Taja says:

    Thank you for the information, It help tremendously just as the others said.

  5. I watched it also! It was very helpful :)

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