Those Blue Eyes . . . Don’t Text and Drive

On August 26, 2009, in public relations, by Barbara Nixon

[crossposted from my Making Connections: Facebook and Beyond blog]

This morning, I was riveted to the Today Show as it aired a powerful and controversial public service announcement aimed teens. You’ve heard it from your parents, you’ve heard it from your teachers, and (I hope) you’ve heard it from your responsible friends.

Don’t text and drive. Ever.

The United Kingdom’s Gwent Police Department, in conjunction with filmmaker Peter Watkins-Hughes, put together this graphic PSA.

Chief Inspector John Pavett from Gwent Police Roads Policing Unit hopes the serious message in this film will hit home to viewers:

“Making and receiving calls and texting whilst driving is still happening on roads not just in Gwent but all over the country. Seeing a scenario, like the one Cassie goes through, played out right before your eyes makes you realise how extremely dangerous it can be and what devastating consequences it can have.”

Watch. This. Now. It will haunt you. I can’t get those big blue eyes out of my mind.

 



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3 Responses to Those Blue Eyes . . . Don’t Text and Drive

  1. […] Public Relations Matters » Blog Archive » Those Blue Eyes … […]

  2. Sean Runyan says:

    that video was rather gruesome. it really does get the point across though. makes me never want to text while I’m in a car. i guess it served its purpose. thanks for that.

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