On April 16, I will be presenting “Fully Charged Social Media Strategies” for the Public Relations Council of Alabama’s PR:Recharge Conference. For links to topics I’ll discuss, see my Fully Charged Social Media Strategies Pinterest board.
Stay tuned!
For your final assignment in Writing for Public Relations, you have a choice between two projects. You can either prepare a Social Media News Release OR write a detailed blog post about Social Media News Releases.
This assignment is due in BlackBoard on April 29, 2012.
This afternoon, I have the opportunity to speak to a group of Lakeland area small business owners. Below are the slides I will be using.
And here’s a link to the social bookmarks for the sites and tools I will discuss in the presentation.
Questions about social media?
For my COMM 4633 Social Media for PR & Journalism Class
Below you will find several additional resources to augment your course materials for COMM 4633. Each student will be assigned to read/complete one of the resources. During Week 12, we will have an in-class Speed Learning activity where you will share what you learned with your classmates. (This activity will be discussed in more detail after Spring Break.)
Additionally, after you watch or complete any of these, you may wish to write a blog post about what you learned; these posts could become some of your PR Connections for the semester.
Build and Engage Local Audiences Online
Learn why local content is essential to your survival, and how you can continue being the chief information source to your community, no matter what the platform.
In this course, you’ll hear editors and publishers from across the industry share their stories and their strategies for success. Talk to a virtual colleague to think through some of the questions and concerns you’ll want to address. And test your knowledge of online audiences and the tools you can use to drive them to your site. Along the way, you’ll collect the info you’ll need to create an action plan for your newsroom.
Five Steps to Multimedia Storytelling
Want to spread your wings beyond print reporting, but don’t know where to start? In this course, you’ll learn the basic steps of telling your story with multimedia. You’ll discover ways to map out your story before you head out to do your reporting. And you’ll learn when to use such tools as audio, video and graphics.
Multimedia Reporting: Covering Breaking News
In the days that followed Hurricane Katrina, online news organizations took stock of their skills and resources and turned out some of the best work to date. They sent video reporters out on boats to float through the streets of New Orleans. They fashioned multimedia blogs out of the simplest of technologies. They set up forums for citizen participation. And a few of them saved lives in the process.
The Community Journalism Series: Strategies for Managing Local Contributors
For years, newspapers have worked with user-generated content (UGC) in the form of letters to the editor and similar contributions. Now, news organizations of all shapes and sizes are grappling with a dizzying array of community-written content. Non-staffers are publishing things such as full-length stories, blog posts and multimedia content.
This trend provides new opportunities for your publication to engage with audiences, spotlight new voices and address under-covered topics and communities.
Hubspot’s Inbound Marketing University Webinars
How to Blog Effectively for Business by Ann Handley and Mac Collier
SEO (Search Engine Optimization) Crash Course to Get Found by Lee Odden
Social Media and Building Community by Chris Brogan
Successful Business Uses for Facebook and LinkedIn by Elyse Trager
PR for Inbound Marketing by Todd Defren
Twitter for Business by Laura Fitton
Social Media for Big Businesses by Paula Berg
The Science of Social Media by Dan Zarella
Enchanting Your Prospects by Guy Kawasaki
Social and Mobile Marketing by Jamie Turner
The Writing Assignments portion of Writing for PR and Advertising has some static components that all students will complete, as well as several that you can choose among. To earn credit for the assignments, they must be submitted in BlackBoard by their due dates.
All students will complete the following:
With your client in mind, make your choices from among the available options; be sure to complete assignments totaling 250 points from this section. See your syllabus for specific due dates for each assignment:
We will discuss these assignments in more detail in class during Weeks 6 & 7.
The Rev. Mary Beene, my pastor when I was a member of Faith Presbyterian Church in Rincon, Ga., asked me to be a speaker at the Savannah Presbytery’s Leadership Development Conference on one of my favorite topics: social media. You can see the slides below.
All sites and links mentioned in the presentation can be found in my Diigo bookmarks.
Now, a question for you: how does your church use social media?
Students in my Social Media for PR and Advertising class got to go on #themostawesomefieldtripever — we headed over to the campus restaurant for the annual Chocolate Decadence Luncheon. While there, we took photos and tweeted about our experiences . . . and ate a wee bit of chocolate, too.
In honor of Valentine’s Day, my Social Media for PR & Journalism class will spend some time looking through conversation hearts and discussing how social media reminds them of some of the messages on the hearts. After our class today, I’ll share a few of things they came up with:
Students in my Writing for PR and Advertising class at Southeastern University have started adding content to their blogs for the semester. Please take a look and see what they’re up to. And drop a comment or two! They’d love to hear from you.
