Posted on

We’re All Journalists

At a Poynter Institute seminar kickoff today, about a dozen faculty members from Statesboro to San Luis Obispo and from Miami Beach to Toronto gathered to discuss “Teaching Diversity Across the Curriculum.” In Poynter’s words, “If tomorrow’s journalists are to report and write about a dynamic, increasingly diverse society, they’ll need guidance in the classroom. Whatever the course, there’s a place for teaching diversity — issues of race, ethnicity and gender — across the journalism curriculum.”

What do journalists stand for? Here are many of the ideas we brainstormed, in no particular order:

  • Truth, justice & the American way
  • Accuracy
  • Ethics
  • Fairness
  • Completeness, over the long haul
  • Honesty
  • Self-awareness
  • Integrity
  • Mensch (a Yiddish term)
  • Currency (being current)
  • Relevance
  • Accountability
  • Power (as journalists, we have it and must use it wisely)
  • Power of storytelling
  • Understanding (by the journalist, of the people and their issues)
  • Balance
  • Principles
  • Love of storytelling
  • Love of writing
  • Love of reading
  • Transparency
  • Empathy

Do you know an excellent story when you read one? What makes a story excellent? Here are some of our thoughts. Again, these are in no particular order:

  • Transports you
  • Universality
  • Passion
  • Rich characters that you care about (even if you don’t like them)
  • It’s about people
  • Tension à resolution
  • Something new
  • Gripping, through use of quotations and anecdotes
  • Great words
  • Anticipation
  • Balance
  • Visuals through wordcrafting
  • Opens new vistas for us
  • Structure
  • Seamless scene setting
  • Sense of time and place
  • Compelling
  • Imaginative / creative
  • Permanence
  • Discipline

Seminar leader Lillian Dunlap shared a formula with us, which I’ve graphically represented below.

Stay tuned for more as this weeklong seminar progresses.

Posted on

If Only I’d Known . . .

Back in the dark ages (two years ago), Todd Defren of SHIFT Communications wrote a pair of blog postings about the state of public relations education for undergrads. He wrote about The Trouble with Undergrad PR Programs and Fixing Undergrad PR Programs. Since I teach public relations at Georgia Southern University, this topic piqued my interest. I wondered if his thoughts and research from two years ago still held true today.

If you are a recent PR graduate (or current intern), I’d be quite interested to learn a few things:

  • What’s something you learned in your PR education that you’re applying on a regular basis at work now?
  • What’s something that you wish you had learned more about?
  • And, what’s something that you didn’t really learn anything about in your classes that you’re expected to do on a (fairly) regular basis in your new career in PR?

Comments from recent grads and those who hire recent grads are quite welcome!

Photo titled “graduates” originally uploaded to Flickr by SuzanneK

Posted on

A Little Surprise




Calla Lily

Originally uploaded by barbara_nixon


Yesterday afternoon, I was at the Savannah Botanical Garden with my #2 son. He was helping me find flowers to take extreme close-ups of. We came across this calla lily. I was struck by how white the petal was. It wasn’t until last night when I was showing my husband my latest photos in Adobe Photoshop Album that I learned that there was a little surprise inside the lily. Can you see it? It made me smile.

Posted on

News Release Pet Peeves

driven crazyOn Twitter this evening, I noticed that Jeremy Pepper (host of Pop! PR Jots) had started a discussion about things that drive him crazy in news releases. The discussion started like this: “Press release pet peeves: For Immediate Release. Really!? Is that why you sent it out over the wire at that time? Or did you want a delay?”

I started wondering what some other news release pet peeves are.

As for me, mispelt misspelled words make me want to pull my hair out. If I find a misspelled word, it always makes me concerned that will be other, less obvious, mistakes, too.

So (here’s where the audience participation part comes in), what are YOUR pet peeves in press releases?

 

Posted on

Drats! I Forgot to Include the Attachment . . . Again

Remember (image provided by World of Stock)Ever forget to include an attachment when you sent an e-mail? I bet we all have. It can be frustrating at best and can help you lose a client at the worst.

Here’s my #1 tip that may help you avoid forgetting in the future:

Before you write anything in the message, attach the file.

I can’t tell you how many times I’ve used this little tip. Easy, no?

Posted on

Edelman Digital Bootcamp: Energizing and Exhausting

exhaustedHave you ever felt exhausted at the end of a day? I’m sure we all have, especially when the day is filled with physical activity. But have you ever felt worn out after a day when you spent the day involved in intense listening?

That happened to me just yesterday. Even so, I didn’t even once feel the need to raise my hand, like the student in Gary Larson’s Far Side cartoon, and say, “May I please be excused? My head is full.” If it’s possible, I came away from that day both exhausted and energized . . . so many great ideas were generated and shared on how to make social media an integral part of the public relations strategies.

On Saturday, I had the pleasure of attending the Edelman Digital Bootcamp, hosted by the University of Georgia’s Grady College of Journalism & Mass Communication. This intense one-day workshop was designed for students and educators from throughout the Southeast. In addition to a large contingent from UGA, several other schools were represented: Kennesaw State College, Clemson University, University of West Florida, Georgia Southern University and Auburn University (War Eagle!).

The news release prior to the event described Edelman Digital Bootcamp like this:

Edelman, the world’s leading independent public relations firm, seeks to provide students and educators hands-on skills integration training about the professional use of new media.

Bootcamp participants will break into teams and Edelman practitioners will direct them in a mock campaign. Students will have the opportunity to work one-on-one with Edelman facilitators to research, design and implement a social media solution for the assigned client. This approach will allow students to network with professionals while also gaining hands-on experience.

An additional track will be available to educators, focused more on sharing ideas and encouraging the adoption of new media in more communication curricula throughout the Southeast. Educators will have the opportunity to discuss the practicalities of teaching new media, share lesson plans and more.

Edelman intends to expand its Digital Bootcamp to other college campuses across the nation in what they hope will become an annual event.

As the day progressed, I had my notebook computer out and used del.icio.us to make note of the websites mentioned during several of the presentations. You’ll find that list below; most of the sites are free to use. I’ll share more of my thoughts on the bootcamp later this week, especially on Tweeting and its effect my listening during the day.