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Chris Brogan, who continues to dazzle us with his thoughtful and helpful social media blog posts (I recommend subscribing to him) lists out “50 Ways Marketers Can use Social Media to Improve Their Marketing“. In twitter, Jon Burg suggests the lists c
Wordle Me This
Have you tried Wordle yet? It’s fun, and it’s addictive. I took my resume and tweaked it slightly*, and then imported it into Wordle. Here you can see me, in about 99 words. Fun!
*To tweak my resume, this is what I did:
- for words that I wanted to have joined together (like “public relations”), replace the space between the words with a tilde (public~relations)
- took my name and copied/pasted it about 15 times, so that I was sure my name would be the largest word in the image
- replaced variations of a word (like communicates, communication, communicate) and standardized it to one word (communication)
Del.icio.us link for 2008-07-13
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So few marketing and PR people write well. Many of the thousands of Web sites I’ve analyzed over
the years and the hundred or so news releases I receive each week from well- meaning PR people
are laden with these gobbledygook adjectives. So I wanted t
Real Talk in Tough Times: Communicating for Change
Reposted from Natalie Tindall, Student Advisory Committee for the National Black Public Relations Society (NBPRS)
Would you like a chance to win a scholarship to attend the NBPRS Conference and Career Fair in Atlanta (November 12-16 2008) –the largest gathering of African American PR Professionals?
The conference will provide four inspiring days of networking, training and honoring those who have paved the way for African Americans in the PR field.
Themed “Real Talk in Tough Times: Communicating for Change,” the conference will offer solutions for the practice of public relations in the economically, socially and politically challenging times society now faces.
Write a 250-word essay about our conference theme – “Real Talk in Tough Times: Communicating for Change.” Tell us how you will make your community better with Real Talk.
Send your completed essay to Dawn.jones@nbprs.org
Limited student scholarships available—All applications must be received by October 1, 2008.
Groundswell as a Textbook?
I’ll be using Groundswell as a text to augment Reputation Management in a Corporate PR class this fall. Are other public relations educators using Groundswell? If so, perhaps we could collaborate on discussion questions and exercises. Please drop me a line!
WSAV’s Obama Oops
My husband noticed this on the news at 6:31 this morning (July 8, 2008). I jumped out of bed, grabbed the camera and took a picture of the TV screen. WSAV had a video of Democratic presidential nominee Barack Obama, with the caption saying “Ardsley Park Shooting Suspect.” They ran this not once, but twice. I bet someone’s in trouble now. . .
It will be interesting to see if WSAV apologizes for this mistake.
UPDATE: During the 6:30 a.m. hour on July 9, I heard Kim Gusby apologize for the mis-captioned video clip.
What the [bleep] is Social Media?
Todd Defren sent a tweet a few days ago, pointing his followers to a great slide deck by Marta Z. Kagan. I’ll be sharing this presentation in my Public Speaking class on Thursday, and with my many public relations classes in the fall. This presentation is clear, fresh and fun!
New Media Academic Summit 2008 : People Are Talking
People are talking. Actually, they are blogging about their experiences at the New Media Academic Summit 2008, co-sponsored by Edelman and PR Week.
- Robert French :: Several video interviews
- Neville Hobson :: Good to see you, Chicago & Hobson & Holtz Report # 358
- Sean Moffitt :: Debrief: The Edelman Academic Summit
- Keith O’Brien :: Dr. O-No
- Karen Russell :: Edelman Academic Summit, Parts 1, 2 and 3
- Gary Schlee :: Five thoughts from Edelman’s Academic Summit
- And, of course, my posts here at Public Relations Matters
If you attended the Summit and I have not mentioned your blog here, please drop me a line.
Pix from New Media Academic Summit 2008
The Flickr photostream for items tagged with Summit08 is an interesting conglomeration of photos from several of us who attended Edelman’s New Media Academic Summit. Below are a few of my favorite ones.
Here’s a photo of me with Neville Hobson (blogger and co-host of For Immediate Release), taken by Edelman’s Rick Murray.
Charlene Li, author of Groundswell, posed with me for this one. (I’m the queen of arm’s length self-portraits.)
At the Avenue Hotel, there was a zebra chair in every room. Not knowing this, I brought my zebra shirt with me. I couldn’t resist another arm’s length self-portrait.
And finally, Clarke Caywood, one of the participants at the conference, carried the Beijing Olympic Torch in China in June. He graciously allowed many of us to pose with it.
Sound Bites from the New Media Academic Summit 2008
Edelman and PR Week hosted the New Media Academic Summit 08 last month in Chicago. It was a fantastic opportunity for public relations educators from around North America to learn how new media is being applied and measured in companies around the globe. Below are some of my favorite soundbites from the Summit. For an almost-complete transcript of the dozen or so sessions, visit Edelman’s site where the sessions were live-blogged. Edelman has also posted video of all of the sessions.
Richard Edelman, President & CEO, Edelman
Weeklies (weekly newspapers) are in terminal decline.
Obama has surround sound; he is everywhere.
Google never forgets.
Conversational crack [view complete presentation]
Julia Hood, Publishing Director, PR Week
Pitching is broken art in public relations. [view complete presentation]
Alexandra Wheeler, Director of Digital Strategy, Starbucks
It’s not just launch and abandon; it’s also care and feeding.
Anyone with a keyboard has a voice. [view complete presentation]
Jim Kirk, Associate Managing Editor of Financial News, Chicago Tribune
The newspaper industry was in a recession before the recession. [view complete presentation]
Troy Mastin, Media Analyst, William Blair & Co.
You rule out a large portion of your potential audience if you force them to pay for content.
Most people will probably participate in a maximum of three social networks, one personal, one professional and one for their passion. [view complete presentation]
Neville Hobson, Blogger & Co-Host of For Immediate Release podcast
There is an educational need for the older audience in public relations because of the way we now share messages and information; the older generation helps the younger generation learn how the corporations work and communicate, and the younger generation helps with the new way their generation shares ideas and news. [view complete presentation]
Wolfgang Luenenbuerger, Director Europe, Edelman
The Internet is not yet 5000 days old and yet it’s this complex. [view complete presentation]
Marshall Manson, Director of Digital Strategy, Edelman
[There’s] a tension between language and geography in Europe. [view complete presentation]
Mindy Finn, Director of Finn Enterprises
Buzz is nice, but don’t do something for buzz only. [view complete presentation]
Mike Krempansky, Senior Vice President, Online Advocacy, Edelman
It’s happening whether you drive it or not. [view complete presentation]
Mark Monseau, Director of Corporate Communications, Johnson & Johnson
You don’t create communities; communities create themselves. [view complete presentation]
David Rubin, Brand Building Director, Unilever
We sell bottles of shampoo not entertainment.
No one really wants to visit a deodorant website.
The newer the new media gets, the more important it is to get back to communication fundamentals. [view complete presentation]
Marcel LeBrun, CEO, Radian6
The social medium is the message. [view complete presentation]
Charlene Li, co-author of Groundswell
Listening, talking, energizing, supporting and embracing [view complete presentation]
Rick Murray, President, Edelman
Look to others for innovation; look to yourself for innovation in process.
(Regarding current college students) Social media is part of their work and part of their world. [view complete presentation]
