This week in my Corporate PR class, we’ll be discussing Groundswell: Winning in a World Transformed by Social Technologies. I’ve provided the slides for Monday’s class here.
We’ll also watch Charlene Li’s presentation on Groundswell from Edelman’s New Media Academic Summit.
So, you signed up for an account at WordPress, and you added an About page. Now what’s next? And how do you go about learning more to create a blog that reflects your personality and style?
Fortunately, WordPress offers many FAQ screencasts to help you with the step-by-step instructions. Here are a few of the best ones to help you get started on the right foot:
And though you may have a good handle on the technical aspects of blogging, remember that the technical side is only part of the blogging equation. Corinne Weisgerber, a professor at St. Edward’s University and fellow PROpenMic member, created this presentation for her Social Media for PR class. The emphasis? How blogging can help you create your personal brand online. Take a look. It’s worth the time.
Photo Credit: “1/365” uploaded to Flickr by PhotoJonny
Why is it important for today’s public relations students to be involved in social media and have a strong online life? Edelman Digital’s Phil Gomes shares his thoughts:
So what the [bleep] IS social media, anyway?
To answer this question, PR Squared’s Todd Defren, sent a tweet in July alerting his followers to a great slide deck by Marta Z. Kagan. I’ve shared this presentation in my Public Speaking class (over the summer) and in my Making Connections: Facebook & Beyond class this fall.
Today, my Corporate PR class will learn from the wit and wisdom of Marta Z. Kagan. This presentation is clear, fresh and fun! Congratulations, Marta for earning an Honorable Mention from SlideShare in its 2008 World’s Best Presentation contest.
In my Corporate Public Relations class this fall, we’re reading Groundswell. Teams of students will present the five objectives of the groundswell: listening, talking, energizing, supporting, and embracing. But for a little fun before we dive into the book, I thought it might be good to share this YouTube clip. What happens when you try to blend all the technologies together? Check it out on Will It Blend.
Interested in the story behind the Will It Blend video? Josh Bernoff shares the details at Forrester Research’s Groundswell minisite.
Lee and Sachi Lefever, otherwise known as the fine folks from Common Craft, have produced yet another in their “In Plain English” series. In this latest installation, they explain Google Reader, in plain English, of course.
I’ve been a user of Google Reader for about a year now. It helps me by consolidating all the RSS feeds of blogs that I like to keep up with. Here’s a very short list of some of my favorite blogs:
And for some background, you may also want to watch one of Common Craft’s first paperworks explanations: RSS in Plain English.
[Cross-posted from Making Connections: Facebook & Beyond :: a blog for my First Year Experience students at Georgia Southern University]
With the cost of college textbooks spiraling upward, it’s good to know that there are still some good sources of (relatively) inexpensive textbooks. Christopher S. Penn, host of the Financial Aid Podcast, shares his best tips for finding these books in the appropriately titled “How to Find Cheap College Textbooks.”
Thanks, Christopher S. Penn and Edvisors, for providing these ideas for students — and their parents!
As I promised my students in my Corporate PR class at Georgia Southern University, here are the slides that I’m using in class for August 25, along with two YouTube clips we’ll view.
FEMA “Press Conference”
Cell Phones Can Pop Popcorn?
If you teach Public Relations at a college or university and are also a user of Twitter, I’d like to hear from you. Let’s collect the addresses of the Twitter home pages for all the PR profs who use Twitter. I’ve found it incredibly helpful and interesting to follow other people who are teaching the same subjects I am. It’s great reading their different perspectives.
Please respond with your Twitter home page address (to make it easy for others to follow you), where you teach, and what classes you teach.
I’ll get us started:
Name: Barbara Nixon
Twitter Home Page: http://twitter.com/BarbaraNixon
College/University: Georgia Southern University
Courses: PR Writing, PR Publications, Corporate PR
Thanks!
(Image Credit: http://www.culturefeast.com/graduating-from-myspace-to-twitter/)
[The Conversation Prism] is a living, breathing representation of Social Media and will evolve as services and conversation channels emerge, fuse, and dissipate.
If a conversation takes place online and you’re not there to hear or see it, did it actually happen?
Indeed. Conversations are taking place with or without you and this map will help you visualize the potential extent and pervasiveness of the online conversations that can impact and influence your business and brand.
I encourage you to read the complete article at the PR 2.0 blog.
