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A Magazine, All About *You*

For ALL of my PR students at Georgia Southern University:

Here’s a fun assignment that you will help us get to know each other. Since our classes this semester are online, it’s even more important to help your class learn more about you since we won’t have the face-to-face time that we’d have in a traditional brick-and-mortar class.

Using your choice of software or online service (such as the Magazine Cover creator at  Big Huge Labs), create a magazine cover that depicts you (personality, background, aspirations).

The Assignment

  • The cover photo must be of you, taken at some point during the last year or so. (If the photo is a group photo, be sure to somehow let us know which person is you, if it’s not readily apparent.)
  • Include at least your first name somewhere in the design. The easiest place to do this is in the title of the magazine, but you can put it somewhere else.
  • Feel free to emulate an existing magazine cover’s look and feel.
  • Save the magazine cover as a JPG, PDF or some other format that can be shown in class.
  • Go into your class in GeorgiaVIEW and find the “Getting to Know Us” discussion area on our class’ home page. Click Create Message, then enter your magazine’s title into the Subject area. Attach the JPG or PDF. And write a bit about yourself in the Message area. Click Post to have the message appear.
  • Toward the end of the week, review several of your classmates’ magazine covers. Reply to their messages with your feedback, comments, etc.
  • This assignment will “count” as part of your participation grade in this class.

Questions?

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4 Ways to Keep Current in Public Relations

Let’s face it . . .  whether you’re a PR student, practitioner or faculty member, we’re all busy. So how can you get (and stay) up to speed with the ever-changing world of public relations? Here’s a quick guide to how I stay current in public relations.

One: Listen to PR podcasts.

Some of my favorite podcasts are: For Immediate Release, Inside PR, The Creative Career, Trafcom News, Marketing Over Coffee, and Wait Wait Don’t Tell Me. My favorite time to listen to podcasts is during my daily three-mile walks. I also listen to them when I drive, work out and clean the house. Some people prefer to listen to podcasts on their computers; my preference is listening to them on my Palm Pre or iPod.

Here’s a short video on how to subscribe to and download podcasts using iTunes. If you’re not an iTunes person, you may want to visit Podcast Alley, where you can find thousands more podcasts. You can listen to the podcasts directly from the website.

Two: Read PR blogs.

There are hundreds of blogs about public relations. I’ve bookmarked many of them in Delicious for you. You can subscribe to them using your favorite RSS reader (such as Google Reader), or just read them on the web. Some of the most helpful blogs I’ve discovered recently include The Comms Corner and Karen Russell’s Week’s Best, as they aggregate current posts of interest to PR practitioners.

Three: Follow PR practitioners on Twitter.

Are you a public relations student (or recent grad) just getting started using Twitter? Try following some (or all) of these people or organizations in my Twitter Starter Pack for PR Students. They all have something in common: they tweet useful or interesting information for people involved in public relations.

Four: Subscribe to daily or weekly PR e-mailed newsletters.

My favorite PR newsletter is one that comes into my inbox daily from Ragan Communications: the PR Daily newsfeed. When I want to read the latest on PR, this is the newsletter I turn to first. Another helpful newsletter comes from Chris Brogan; Chris provides different content in the newsletter than he does on his blog, so it’s definitely worth subscribing.

Your suggestions?

What additional resources would you recommend?

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PRCA 3711 Blog Assignment

[Updated with due dates for the specific blog posts]

In our PRCA 3711/4711 class (PR Practicum) at Georgia Southern University, student blogs will count as nearly 1/3 of the grade. Here are some details on the assignment. See the syllabus for specific due dates for the blog posts. These blog posts should be a minimum of 500 words each, and include images and hyperlinks.

Blog Post Topics

  1. Cover letter tips for PR majors (include at least three outside sources/links), due by end of Week Two
  2. Body language & nonverbal communication in job interviews (include at least three outside sources/links), due by end of Week Three
  3. Benefits & Pitfalls of social media for job seekers (include at least three outside sources/links), due by end of Week Five
  4. What to wear to a PR job interview (include at least three outside sources/links), due by end of Week Seven
  5. Internship advice, including comments/tips from at least one GSU and one non-GSU student who has already completed an internship, due by end of Week Nine
  6. Reaction to a Career Services seminar or event from Spring 2010, due by end of Week Fourteen

Remember: If you include content in your blog that you did not create on your own, it’s critical to cite your source. The most common way of doing this is through a hyperlink back to the source. And if you’re using content word-for-word, quotation marks are imperative (just like in any other form of writing).

Unless I let you know specifically otherwise, your blog posts for this class must be original content that you have recently (after January 1) created. Do not re-use old posts from previous semesters unless you make significant revisions to the older content, and do not use posts from other classes to “count” in this class, too.

Blog Comments

In addition to writing your own blog posts, you will also comment on others’ blogs; these comments will count as 25% of your grade on your blog. Aim to comment on two or three blog posts each week; you will need 25 comments for the semester. See Tracking Your Blog Comments for Nixon’s Classes for more information.

Though I will spot check throughout the semester to ensure that you are meeting your blog post deadlines, your entire blog is due on April 16 23.

SUPER-IMPORTANT: In order for you to get credit for your blog, I need to know where it is. Tell me your blog address by completing this Google Form; do this no later than the end of January.

Questions about this assignment?

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Arrive, Survive and Thrive in Prof. Nixon’s SEU Spring 2010 Classes

An Open Note to All of Prof. Nixon’s Students at Southeastern University:

We’re almost off and running in our Spring Semester classes at SEU. The syllabi will be e-mailed to all my enrolled students, and I’m also posting links to them (on Scribd) here when they are available.

So that we can make the most of this semester, please (Please, PLEASE) take some time to read through the blog posts I’ve included here. I promise you, it will be well worth your time. (How often do professors let you get inside their heads, letting you know their tips for success and their pet peeves?)

Additionally, here are a few more tips:

  • When communicating with me via e-mail (or Facebook), always put your course number (such as COMM 4333) in the subject line to help me immediately identify who you are and frame your questions or comments. Do your best to write in full sentences, paying attention to standard English grammar and spelling. Always sign your e-mails with your first and last name, as your SEU e-mail address will not make that readily apparent to me.
  • When submiting an assignment in BlackBoard, always put your last name as part of the file name, and also include your name in the document itself. Papers submitted without your last name as part of the file name cannot earn full credit.
  • If an assignment is due inBlackBoard, the only way to get full credit for the assignment is to submit it in BlackBoard. (E-mailing an assignment to me can be risky; I receive 250+ e-mails a day, and there’s a chance I will not even see it in my inbox.)
  • Follow me on Twitter, if you really want to get inside my head. (What’s Twitter?)

Let’s make this a great semester together!

(PS: If you’re one of my SEU students reading this post, please leave a reply to this post so that I can know you have read it. If your reply doesn’t show up immediately, no worries — I may need to approve it before it appears, if you’ve never commented on my blog before.)

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Arrive, Survive and Thrive in Prof. Nixon’s GSU Spring 2010 Classes

An Open Note to All of Prof. Nixon’s Students at Georgia Southern University:

We’re almost off and running in our Spring Semester classes at GSU. This semester, I’m teaching six (yes, six) courses, and they are all taught online. The syllabi will be e-mailed to all my enrolled students, and I’m also posting links to them (on Scribd) here.

So that we can make the most of this semester, please (Please, PLEASE) take some time to read through the blog posts I’ve included here. I promise you, it will be well worth your time. (How often do professors let you get inside their heads, letting you know their tips for success and their pet peeves?)

Additionally, here are a few more tips:

  • When communicating with me via e-mail (or Facebook), always put your course number (such as PRCA 3330) in the subject line to help me immediately identify who you are and frame your questions or comments. Do your best to write in full sentences, paying attention to standard English grammar and spelling. Always sign your e-mails with your first and last name, as your GSU e-mail address will not make that readily apparent to me.
  • When submiting an assignment in GeorgiaVIEW, always put your last name as part of the file name, and also include your name in the document itself. Papers submitted without your last name as part of the file name cannot earn full credit.
  • If an assignment is due in GeorgiaVIEW, the only way to get full credit for the assignment is to submit it in GeorgiaVIEW. (E-mailing an assignment to me can be risky; I receive 250+ e-mails a day, and there’s a chance I will not even see it in my inbox.)
  • Follow me on Twitter, if you really want to get inside my head. (What’s Twitter?)

Let’s make this a great semester together!

(PS: If you’re one of my students reading this post, please leave a reply to this post so that I can know you have read it. If your reply doesn’t show up immediately, no worries — I may need to approve it before it appears, if you’ve never commented on my blog before.)

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Integrating Poynter’s NewsU

For spring semester’s PR Writing course that I’ll be teaching online, I will be augmenting my own content and our textbook with several courses offered by Poynter’s NewsU.

Here are the ones I’m considering so far:

If you’ve used NewsU courses in your college classes, I’d love to hear from you.

And are there additional NewsU (or other source) courses I should consider? I’m really hoping to find a good course on using AP Style, specifically.

barbara_is_listening.

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Jumpstart on Nixon’s Spring 2010 GSU Classes

If you’re looking to get a jumpstart on my classes at Georgia Southern University this spring, here are the books that I will be using. I’ve linked to many of them at Amazon.com, but of course you can purchase them from anywhere you like. I recommend you try the Facebook Marketplace first, so you can get a good deal AND help a fellow student.

For all my classes

  • Reliable Internet access
  • Headset/mic (for interaction in online class discussions)

Social Media for Public Relations (PRCA 3030)

Public Relations Writing (PRCA 3330)

Public Relations Practicum (PRCA 3711/4711)

Making Connections: Facebook and Beyond (FYE 1220)

  • No textbook needed

Questions? As always,

(PS: Syllabi for my classes will be posted in early January.)


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The 5 Rs of Prepping for a PR Writing Test

One of my former students at Georgia Southern University found out recently that the job interview she secured also involves a writing test. She asked for some advice on how to best prepare. So . . . here we go.

  1. Read several of the company’s recent news releases to get a feel for the company’s style.
  2. Re-read Strunk’s The Elements of Style. Though it was written long before most recent grads’ grandparents were born, its principles of simplicity and clarity still ring true.
  3. Register for one (or more) of Poynter’s News University courses, such as Cleaning Your Copy or The Lead Lab.
  4. Review your The Associated Press Stylebook 2009, and use Post-It flags to mark sections that are problematic to you. Maybe even take some of the online AP style quizzes.
  5. Refresh yourself on common editing marks. You may also be asked to edit a story someone else wrote.

What additional suggestions would you recommend?

barbara_is_listening

(Many thanks to John Kraft and Sherry Carr Smith for their suggestions.)

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Best Blog Posts from #PRCA3339 Fall 2009

Italia! by Kaptain Kobold.My Public Relations Publications students have been blogging all semester. Today, I’m taking the time to highlight some of the best blog posts from the semester.

I hope you enjoy reading these posts as much as I did.

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Survive, and Maybe Even Thrive, in a Group Project

UPDATED 12/5/09 – Scroll to end to see update. [Originally published on 9/2/09]

Working Together Teamwork Puzzle Concept by lumaxart.

“Oh, no . . . you mean we have to work in GROUPS in this class?” Though my PR Research students didn’t lament this out loud, I wondered how many of them dreaded the thought of ever working in a group project in a class. I bet many of them did (or do).

In today’s PR Research class, we collaborated, using Google Docs, on tips for how to survive a group project. Here’s a summary of what our class recommended:

  1. Communicate regularly
    • Mass messages….so all are on the same page
    • Praise often; it will motivate the team to work harder to achieve a common goal
    • Summarize at the end of each team meeting to ensure that each person leaves the meeting knowing what’s expected before the next meeting.
    • Send out a weekly update (with what’s been accomplished and what’s left to do)
    • Communicate as a whole, by using group text messages
    • Form a Facebook group
  2. Ensure that you’re aiming to achieve the same goals
  3. Manage your time.
    • Consider making a group calendar filled with internal deadlines that you set for yourselves. (Google Calendar might work well for this.)
    • Show up on time for group meetings (let people know if you’re running late)
  4. Meet regularly, even it’s only to touch base and confirm you’re where you should be in your project work.
  5. Delegate task based on strong points, and make sure you complete what is delegated to you
  6. Remember the platinum rule: Do unto others as they want done unto them
    • Be considerate of others
    • Be patient with your group members
    • Be flexibile
    • Have a good attitude
    • Be respectful
    • Work together
    • Contributing the same amount of work and time

Finally, before you begin working together in earnest, make an inventory of the skills of each group member. Also find out what each person would rather NOT do, if given the choice. This will help you divvy up the work more effectively. And exchange cellphone numbers, e-mail addresses, Twitter usernames . . . whatever will help you stay in touch effectively.

UPDATE: Ensure that every member of the group thoroughly reviews the entire project before submitting it. (And reviewing is more than simple proofreading.) You don’t want any unpleasant surprises based on information that was primarily written by another group member.

What other tips do you have for working together successfully in teams?