Photo Credit: The Perfect Software Architect, by Martino Sabia

For your Final Project Presentation in COMM 4363 (Corporate PR), please keep these guidelines in mind. Both the presentation and the final project are due in class on Tuesday, November 16.

In General

  • Share with your class 10 Things People Should Know About [Your Company], based on the research you did for your series of blog posts. Pick and choose the information you find to be most relevant and important to share with your classmates.
  • Dress professionally (business casual at a minimum), just as you would if presenting directly to a client.
  • Follow this basic format (just like you learned in your public speaking class)
    • Introduction (remember to start with an attention getter to lead into your introduction)
    • Body (the 10 Things)
    • Conclusion
  • Please use either PowerPoint or Prezi to augment the spoken part of your presentation, but no Death by PowerPoint. If possible, embed your presentation or presentation slides in your blog.
  • You will use your own computer, not mine. I can help you set it up. (If you have a Mac, bring the appropriate adapter.)
  • Though I love gum and hard candy as much as the next person, avoid them when you are in front of the room.
  • Review my tips on How to NOT Suck as a Guest Speaker; even though this post was about being a guest speaker, not doing a class presentation, many of the guidelines still work well.

Solo Presentation, 5-7 minutes

  • See above

Team Presentation, 17-20 minutes

  • In addition to the 10 Things, also include approximately 10 minutes on an overview of your mini-campaign. Use visuals, as applicable, to back up your points. Be sure to include a section on what you’d do differently if faced with a similar campaign in the future.
  • Each team member must have a speaking role. Practice transitions between speakers, in addition to practicing the content. Also think about where people who are not speaking will be when one of you is presenting. It’s important that the entire team appears engaged during the presentation.

As an Audience Member

  • Treat the speakers with the same level of respect as you would wish for your own presentation.
  • Tweeting during presentations is acceptable. Use the class hashtag of #COMM4363 with any tweets. (Avoid any other use of electronics, please.)
  • Develop a question or two to ask the speakers. I expect to hear at least one question from everyone in the class on the day of presentations.
  • Applaud when the presentations are over.
  • See additional tips on being a good audience member by Cathy Stucker.


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