One Week of Twitter :: PRCA 2330 Spring 2009

Our One Week of Twitter assignment begins on Thursday, January 22, and will end at midnight on January 29. Your blog post about this experience is due before class on February 2.

Setting Up Your Twitter Account

1. Go to Twitter. Click Get Started, and sign up. I prefer it if you use some version of your first and last name as your Twitter ID. (Avoid putting numbers in your Twitter ID, or you may appear like a spammer.)
2. Upload a photo or avatar.
3. Write a brief (140-character or fewer) bio. It’s good to mention that you’re a PR student.
4. Send a tweet saying “I’m a student in @barbaranixon’s #PRCA2330 class” or something similar. Be sure to include the #PRCA2330 indicator.

Setting Up Your Following  List

1. Visit the Twitter search page for #PRCA2330. Most of the people you see in this search will be your classmates.
2. Click on the name of your classmate.
3. When the Twitter page loads, click the Follow button.
4. Repeat this process for at least 30 people in the class (preferably everyone!)
5. Also, follow at least five of the following: Brett Pohlman, Leo Bottary, Ike Pigott, Neville Hobson, Jennifer Ryan, Chris Brogan, Geoff Livingston, Todd Defren, Christopher S. Penn, Jeremy Pepper, Jeremiah Owyang, Scott Monty (Ford),  Zappos CEO Tony Hsieh , Jet Blue, ComCast Cares, CNN’s Rick Sanchez, Georgia Southern University . . . or others in the field of PR or communication of your choosing. (NOTE: It’s possible that some of these people may not follow you back. That’s fine. You will learn from them anyway.)
6. You can have your Twitter tweets automatically update your Facebook status, if you want. (This is not required.)

Using Twitter

1. Over the course of the next week, send at least twenty tweets (Twitter messages of 140 characters or less). Your tweets could concern something you’re doing or perhaps point others to something interesting or funny you read online. Maybe you could even pose a question that you’d like others to answer.
2. Also, respond to at least two of your classmates’ tweets. To respond, click on the arrow after a tweet. Or you can type the @ symbol followed immediately by a username (such as @barbaranixon).

Additional Information

1. Review my tips on how college students can use Twitter to their advantage. 
2. Review Prof. Sam Bradley’s College Student’s Guide: Twitter 101.
3. After the week is over, add a 250-word (minimum) post to your blog about the experience and what you got out of it. Be sure to include at least one way you might find value in continuing your account in Twitter. This blog post is due before class on February 2.
4. There’s no requirement to maintain your Twitter account after this experiment is done; it will not affect your grade if you discontinue it. However, you might want to keep trying it for a while longer. I found it took me about a week to feel comfortable with it and really begin to learn its value.

Questions? Just send me a DM (direct message) or an @ (reply) in Twitter!

NOTE: Many thanks to Kaye Sweetser and Karen Russell for their ideas prompting this assignment.