Creating a Blog Editorial Calendar

Just like with most publications, blogs should have Editorial Calendars. Why? Editorial calendars will do the following:

• Fulfill a requirement for the Blog assignment in my classes 🙂
• Help you realize the scope of your work on the Blog
• Keep you on track for deadlines
• (And once this class is over), Editorial Calendars help ensure that your readers are receiving fresh and relevant content on a regular basis.

To create your calendar, use the template provided: Blog Editorial Calendar Spring 2012. Be sure to see the second tab of the calendar for an example of a few weeks of what your calendar might look like. The more detail you include in your calendar, the better. Submit the calendar using BlackBoard.

Some tips:

1. Be as specific as you possibly can in your descriptions for the posts. For example, rather than just saying TOW #1, type in the actual topic after you type TOW #1. With PR Connections, you can be general for now by indicating when you need to post them, but update the calendar for yourself when you choose the specific topics.
2. For your Blog Comments, put in reminders to yourself to include a certain number of comments by specific dates.
3. Though your blog has specific due dates for most posts, you can post them before they are due. Take a look at your OWN calendar, and schedule your blog writing so that it fits around other assignments and commitments.
4. Include the due date for your entire blog.
5. If it helps you, feel free to color-code this editorial calendar. Put TOWs in one color, PR Connections in another, etc.
6. See 5 Benefits of an Editorial Calendar for additional tips.