As part of PRCA 3030 (Social Media for PR), students are developing search engine optimized news releases. To help provide some background beyond the required reading of Edelman’s position paper, here are two sessions offered as part of Hubspot’s Inbound Marketing University that should prove to be quite helpful for those new to SEO.
As described on the Inbound Marketing University website,
In this class, you will learn the basics of SEO from Lee himself, as he walks you through how to optimize your website to start getting found in search engines.
So here is an introduction to SEO, by Lee Odden from TopRank Online Marketing: