[Updated from a blog post from April 2009]

In the public relations courses that I’ve taught over the years, it seems as though one of the biggest struggles for the students is writing using Associated Press style.

Why is learning AP style so important? PR practitioner Sandra Hernandez offers this:

PR writers really need to know the things that make them effective. I learned to write in AP in college, because it was necessary to pass the class. I continued to write in AP because I found that what I send to media had a better response rate when written in AP.

To help students learn more about AP style, I sought feedback from a variety of public relations practitioners and faculty members, trying to come up with a list of what PR writers REALLY need to know (cold, without even looking in the AP Stylebook) about AP style.

The most helpful advice came from colleagues on PR OpenMic, a social network for PR students, faculty and practitioners. (See the individual responses I received in the PR OpenMic PR Writing Discussion Forum.) Additional helpful advice came from colleagues on Twitter, including Kristie Aylett and Claire Celsi.

The most important (and sometimes confusing) parts of AP Style for PR writers are:

  • dates (especially when to abbreviate)
  • addresses (especially when to abbreviate)
  • names (when to use titles, etc.)
  • numerals (when to spell out, when to use digits)
  • datelines (which cities need to be identified with their states)

Now you have choices about how to access the AP Stylebook. You can purchase a hardcopy of the book, buy an online subscription to it, or download the app from iTunes for use in your iPhone or iTouch.

Many PR writers can also benefit from brushing up on standard grammar. My favorite site for general grammar advice is Mignon Fogarty’s Grammar Girl. Consider subscribing to Grammar Girl’s podcast through iTunes.

Additionally, I found several websites that help my students with AP Style see my Delicious bookmarks on AP style and other posts here that I’ve categorized with AP Style Bootcamp.

So, PR pros and journalists, what would you add? What can help PR students understand what they REALLY need to know about AP style?

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8 Responses to What PR Writers REALLY Need to Know About AP Style, Revisited

  1. [...] be my life saver this semester. After doing some research and finding an article written by Barbara Nixon, I found that students find it most troubling to learn how to abbreviate dates, addresses, names, [...]

  2. [...] 2010-09-13T10:32:49  Which aspects of #APStyle are most important for PR students/writers to know about? I'd love your feedback: [link to post] [...]

  3. [...] class, I had never heard of AP Style.  I know, it’s sad, but true!  Now however, thanks to Professor Nixon’s helpful teaching, countless exercises, and lots of practice, I feel confident that I know at least the AP Style [...]

  4. [...] This post was mentioned on Twitter by Barbara B. Nixon, Mike Fruchter, Joe Bonner, Ginger Pinholster, Nick Lucido and others. Nick Lucido said: Thanks for sharing the tips! RT @BarbaraNixon: [Blog]: What PR Writers REALLY Need to Know About AP Style, Revisited http://bit.ly/bxm5Yh [...]

  5. Social comments and analytics for this post…

    This post was mentioned on Twitter by barbaranixon: [Blog]: What PR Writers REALLY Need to Know About AP Style, Revisited http://bit.ly/bxm5Yh

  6. [...] RT @bonnerj: What PR writers really need to know about AP style, revisited [link to post] /via [...]

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  8. [...] 2010-01-30T16:48:16  What PR Writers REALLY Need to Know About AP Style, Revisited [link to post] [...]

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