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A Unicorn in a Balloon Factory

If you recognized the title of this blog post, you must have already read Seth Godin’s newest book Tribes. And if not, what are you waiting for?

Seth has provided a free PDF Tribes Q&A book. As he says at his blog:

The Tribes Q&A ebook is here and it’s free

Dozens of volunteers, working together, put together this ebook:

Download TribesQA.pdf

Yours to share or print or email, but please don’t sell it or change it.

Not only is there a juicy insight on every page, but I’m comfortable saying it’s the best designed PDF I’ve ever seen, worth making into a template for your next project.

Enjoy it.

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PRCA 3339 Blog Alternative

As a project for Georgia Southern University’s PRCA 3339, you have two choices. You can create a brochure using InDesign as we originally discussed in the class. OR, you can add several postings to your blog that relate to the content of our PR Publications class. Please let me know your decision about the assignment by Monday, November 10, at midnight. (Comment on this post to let me know.) If I don’t hear from you, I’ll assume that you’re doing the brochure as originally planned.

The Blog Assignment

  • Write & publish at least three postings of 200 words or more between now and the due date of November 21 at midnight.
  • The topics of your postings can range from using InDesign, using typography, choosing the best kind of paper, taking effective photos, storing photos online, pricing the printing of your publication using online sources, or any other topic related to public relations publications.
  • The postings need to be your original work (don’t copy and paste from another website or blog). If you use info from another site, be sure to cite your source. (No APA Style needed for this citation; you can just hyperlink to the original source.)
  • In each posting, offer at least two hyperlinks to relevant sites.
  • Also, comment on at least two of your classmates blogs.
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PRCA 3331 Final Project Presentation

IMG_8398 by JamesEverett.Develop a list of 10 Things We Should Know About _____ (your Fortune 500 company of choice)

  • The list can include anything that you found to be particularly interesting about your company.
  • At least one item on your list should revolve around career opportunities in corporate PR with the company.
  • Feel free to be creative with your title.

Create a PowerPoint presentation.

  • For the title slide, include the company logo and your name.
  • Rather than making bullet points of your things we should know, instead use photos to represent the ideas. (Please use some key words as titles on your slides, to help provide some context.)
  • One of the best places to find photos is in Flickr.
  • If you use photos that are not your own, include a photo credit at the bottom of the slide (like I did on this slide).
  • On the final slide, provide your contact information (name, blog URL, and perhaps your LinkedIn profile URL — please don’t show your phone number or e-mail address)

Embed your PowerPoint presentation in your blog (for 10 pts extra credit)

  • Save your presentation in PowerPoint 2003. (SlideShare does not yet support the newest release of PowerPoint.)
  • Go to SlideShare; join SlideShare if you haven’t already done so.
  • Upload your presentation to SlideShare.
  • Find the embed code at SlideShare, and embed your SlideShare into a blog post.
  • Publish your blog post.
  • NOTE: You should add this blog post to your “table of contents” page for your final project.

Prepare and deliver your 4-6 minute presentation, using these tips.

  • Never let your audience see you navigate to your file. Have the projector’s picture muted until you are ready to show your slides.
  • Speak to your audience, never to the screen or monitor.
  • When you’re not using your presentation, press B to blacken (or W to whiten) the screen. This helps the audience to focus on you, not the screen.
  • Additionally, here are some general tips I share in my public speaking classes.
Public Speaking Tips
View SlideShare presentation or Upload your own. (tags: presentations speaking)

 

Photo Credit: http://www.flickr.com/photos/jameseverett/2533124025/

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Twitter in the Classroom :: An Interview

In September, my Corporate PR students at Georgia Southern University were given the One Week of Twitter Assignment. In October, they blogged about their experiences with Twitter. A Canadian educator who I’m connected with on Twitter read my post “One Week of Twitter :: Revisited,” commented on it, and coordinated a time with me to discuss the assignment.

Rodd Lucier, an educator from Komoka (Ontario, Canada) and host of the Teacher 2.0 podcast, called me via Skype yesterday afternoon. I’ve been a subscriber to his podcast and blog (The Clever Sheep) for about a year now. Though the focus of his podcast and blog tends to be more for K-12 educators, I never fail to learn something from him every week. If you’re ever looking for someone who is stellar at making analogies, listen to Rodd’s podcast. He finds a way to connect things in our everyday lives with technology.

Listen to Rodd’s Twitter in the Classroom podcast episode here at my blog, or better yet, subscribe to Teacher 2.0 through iTunes.

A note: if you ever plan on using Skype or another VOIP service for an interview, be flexible and creative. Make plans for what to do if/when the call drops. Our call was disconnected no less than a dozen times during the 30 minutes we spent together. I was quite glad that we were not trying to do this interview live, in front of a classroom. Rodd was able to stitch together the many bits and pieces of our interview.

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One Week of Twitter :: Revisited

In September, my Corporate PR students at Georgia Southern University were given the One Week of Twitter Assignment. Most of the students started their adventures with Twitter a similar feeling. They typically had two types of confusion: confusion about how Twitter works and confusion about why there is any value in Twitter. One student even commented in class and in her blog, “At first I didn’t like it…I thought oh great another stalking tool.”

What did they get out of the assignment? Here are a few of their comments:

When I was first given the assignment I wasn’t quite sure what I had gotten myself into. However, I’m really glad that my Corporate PR professor had given us an opportunity to explore this GREAT social network. Twitter has taught me an entire new way to be connected to people. Reina Heard

I would definitely recommend becoming involved in Twitter; it is an experience that can help you gain contacts in the field that you are interested in as well as making an online reputation that will help you in the future. Megan Piper

My personal advice for anyone who hasn’t yet gotten into Twitter would be to join up, secure your username and play around with it for a while. Michael Tarver [NOTE: Take the time to click through and read Michael’s whole post, where he describes his impressions of Twitter’s possibilities, limitations and usefulness.]

Last week I was working on an important presentation and was having difficulty coming up with ideas to get the audience involved… so I turned to Twitter. I asked a direct question relating to audience involvement and within two hours I had four replies. I used the tips and my presentation was a success! Heather Atha

I have already made contacts through the site and Twitter is officially a part of my everyday life. I would recommend this site to anyone who is interested in networking and expanding their social horizons. Becoming an active tweeter has made me more interested in using other social media sites, and I am more involved online all together because of this experience. Kelli Martin

I used Twitter and my comment showed up on Current.com [during a presidential debate]! That’s exciting. William Foster

Using Twitter on my mobile allowed me to see immediate reaction of others on these topics. I found this especially fascinating; because as I viewed an event unfold I could watch others response to the event. This allowed to somewhat observe the cognitive faculties that are employed in one’s opinion formation process. Donovan Sharkey

Of course, not all the students found Twitter to be something they’d like to continue even after the assignment was over. Here’s one final comment that is similar to several criticisms that I read in their blogs:

I personally did not like Twitter because I have a hard enough time finding time to check my e-mail or my school account. I think Twitter is a wonderful networking site for the professional world but not for me at this point in my life. Lauren Jackson

Will I continue to use One Week of Twitter as an assignment in my public relations classes? Definitely. And do I recommend that my students continue to use Twitter? Definitely. [Students: See Twitter for College Students: 7 Tips Plus a Bonus.]

Questions about how I used this assignment?

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PRCA 3339 :: Photography Course for Friday

Instead of physically coming to PRCA 3339 on Friday, October 24th, please take the NewsU online course titled “Language of the Image.” You will need to register with NewsU — free — before you can take the couse. We will discuss some of the key points Below is NewsU’s description of the course: 

What will I learn? This module will explore the elements that transform a photograph into an image that tells a story. Through interactive exercises you will learn about quality of light, juxtaposition, point of entry, mood, emotion and a sense of place. At the end of the course, you will be able to communicate better, using visual language, with your newsroom colleagues, whether they are photographers, reporters or editors. And you can share with others who have taken the course how your new visual vocabulary will help you in the newsroom.

How long will it take? This self-directed module takes about one to two hours to complete. You can access the course on your own schedule, starting and stopping at your convenience. And you can come back anytime once you enroll.

About the instructor: John Davidson is a partner in Creative Eye Consulting, specializing in visual therapy for the newsroom. Before leaving in January of 2003, Davidson was Assistant Managing Editor/Photography and Senior Editor/Visuals at The Dallas Morning News. He has worked at five other newspapers as a photographer and photo editor.

Note: This course requires the Flash plug-in to view.

Cost: This course is currently available at no cost to registered users of News University.