Pleasantries on Twitter?

In my (almost) year using Twitter, I’ve noticed that some people greet people with a “good morning” as they start their days, and others end their days with some version of “good night.” That led me to wonder how often–if at all–you exchange these types of pleasantries as you start and end your days on Twitter. Please take a moment and take this quick and unscientific poll.

I also welcome your comments on why you do or do not say “good morning” or “good night.”

 

 

Choosing Whom to Follow on Twitter: My Strategy

twitt-twitt1When I first started using Twitter about a year ago, I would follow anyone who first followed me. As Twitter has grown, I have realized that I need to be more discerning so that I don’t get overwhelmed. Here’s a brief description of my thought process.

I tend to automatically follow:

  • people I’ve met in real life
  • students of mine at Georgia Southern University
  • PR students & faculty from other universities
  • people who live in the Savannah or Statesboro (GA) areas

I’ll visit my Followers page and hover my mouse over a name. If there’s no real name or any bio at all, I usually don’t look further. I’ll read a bio if it’s there. If in your bio you’re promising me things that I’d hear in a late-night infomercial, it’s unlikely I’ll follow you. Things in a bio that may intrigue me include:

  • public relations or social media
  • photography
  • Auburn University
  • Presbyterian
  • NASCAR
  • autism or Asperger’s syndrome

Though it’s not hypercritical, I prefer engaging in conversations on Twitter with people who use their real photos. It’s nice to have a name and a face together.

If I make it as far as looking at your most recent tweets:

  • Is there a mix of original comments, @replies,  retweets and links? (If all the tweets are of one type, I usually don’t follow.)
  • Do I see @replies to people I know?
  • Do I think I’ll learn something from you?
  • Are many of your tweets of a positive nature (not whiny)?
  • Do you make me laugh?

If I haven’t followed you, and you would like me to, it’s generally a good idea to send me an @barbaranixon so that I know you’re interested in engaging in conversation with me. And if it seems like I’ve been talking in a foreign language here, take a look at A Twitter Lexicon.

So, what’s your strategy? How do you decide whom to follow?

barbara_is_listening

 

 

 

 

 

Photo credit: http://www.flickr.com/photos/nereski/2889953926/

PRCA 3339 Newsletters in Review

The final project in PRCA 3339 (PR Publications) was a four-page newsletter for a non-profit organization, accompanied by a paper. The newsletter itself was worth 50% of the grade, with the paper worth the remaining 50%. A rubric was provided so that students could know exactly how the assignment would be graded. Though many students produced stellar newsletters, there were some common errors.

Common Errors in the Paper

  • Not including all the elements required
  • Having one-sentence descriptions for the sections
  • Not including how your newsletter will help the organization achieve its goals
  • Design Principles: When describing the four design principles of Contrast, Repetition, Alignment and Proximity, leaving out one or more of the principles, and often providing no specific example of where I should look in the newsletter for application of the principle.
  • Costs: Not including the vendor. Not including a total for one run of the newsletter.
  • Publication Schedule: Being vague with your descriptions of what it takes to put one newsletter together, complete with dates. This section should contain all the deadlines (internal and external) another person would need to complete a newsletter like this. For example, when do you need to determine what the articles will be? Assign writers? Take photos? You get the picture, right?
  • Editorial Calendar: This is quite different from the publication schedule. In this section, I was expecting to see what the themes are for each issue for a year, along with when the issue will be produced. If the May issue is dedicated to graduation, then when do you need articles/photos on this topic?
  • Distribution Method: Most people did fine in this section.
  • Skills & Knowledge: Not being specific. Saying “I learned how hard it is to put together a newsletter” does not describe what you learned.

Common Errors/Problems in the Newsletter

  • Leaving out required elements (like the pull quote and masthead)
  • Having a mailing panel that does not conform to USPS regulations
  • Not using all available lab time to create the newsletter. When you create the newsletter on your own with the free download trial of Adobe InDesign or use the computers in the library, you don’t have the benefit of having others around you to help troubleshoot when you can’t figure something out.
  • Using too many fonts. Aim for two to four fonts, max. More than that, and it will look like a scrapbook page rather than a newsletter.
  • Headline and body text fonts too close in size.
  • Body text font too large
  • Pixellated photos and clipart
  • Photos and clipart that are stretched or squished (not proportional)
  • Color combinations that were hard to read (for example, red text on a green background)
  • Not using InDesign’s built in feature that allows you to flow text from one text box to another, complete with jumplines and continuation heads.
  • Not using InDesign’s built-in feature that helps you align elements on the page
  • Putting a pull quote or image in the middle of a block of text, then having the text wrap around it. Okay to do if you are using columns, but very hard to read when it’s smack-dab in the center, and text from one line is on the left and right of the image.
  • Not allowing enough white space between text and borders

Creating Our PRCA 3331 Final Exam

Together, we (the students and I) will create the final exam for the PRCA 3331 class at Georgia Southern. In class on Monday, students will choose which topic areas to write questions about. Each student will write at least five questions total, from at least three different topic areas.

Need some tips on writing multiple choice questions? HINT: Learning how to write good questions is likely to help you become a better test taker, too.

PRCA 3331 Final Project :: Last Minute Reminders

For your final project in PRCA 3331, you are analyzing a Fortune 500 company. The project is due by midnight on Tuesday, December 2.

Here are some important last minute reminders:

  • Review the grading rubric to ensure that you’re doing everything you need to for the project. (And I’ll even provide 10 bonus points if you print and complete the rubric by circling how you’d grade yourself in each area and bring it to class on Monday, Dec. 1. You can assess the project based on its current, not final, state.)

If you are doing the blog version:

  • Respond to this blog post with a comment that includes the name of your Fortune 500 company and the URL to the “table of contents” page for your project. This is the ONLY way I will know where to look for your project.
  • Have a friend using a different computer check all the hyperlinks to be sure they work.
  • If you’ve pasted from Word into WordPress, ensure that no odd code came along with your words.
  • Proofread carefully. Use WordPress’ spell checker, but don’t rely on it exclusively.
  • Tags are required on each post.
  • Photos are a nice addition, but are not required.

If you’re doing the paper:

  • Remember to use APA style, especially for source citation.
  • Submit your paper via WebCT Vista.

Photo  Credit: String Finger Reminder on White, originally uploaded by Mike Dykstra

Twitter “Unfollowing” Protocol

This morning, Michelle Naranjo sent out a tweet asking about protocol for unfollowing someone on Twitter.

That got me wondering . . . so I sent Michelle a direct message and asked if she’d mind if I posted a quick poll. And here it is: 

Locks of Love

My nine-year-old daughter Katey has been growing her hair for two years to donate to Locks of Love. Today was the day for the donation.


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A Unicorn in a Balloon Factory

If you recognized the title of this blog post, you must have already read Seth Godin’s newest book Tribes. And if not, what are you waiting for?

Seth has provided a free PDF Tribes Q&A book. As he says at his blog:

The Tribes Q&A ebook is here and it’s free

Dozens of volunteers, working together, put together this ebook:

Download TribesQA.pdf

Yours to share or print or email, but please don’t sell it or change it.

Not only is there a juicy insight on every page, but I’m comfortable saying it’s the best designed PDF I’ve ever seen, worth making into a template for your next project.

Enjoy it.

Public Relations During Times of Crisis

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PRCA 3339 Blog Alternative

As a project for Georgia Southern University’s PRCA 3339, you have two choices. You can create a brochure using InDesign as we originally discussed in the class. OR, you can add several postings to your blog that relate to the content of our PR Publications class. Please let me know your decision about the assignment by Monday, November 10, at midnight. (Comment on this post to let me know.) If I don’t hear from you, I’ll assume that you’re doing the brochure as originally planned.

The Blog Assignment

  • Write & publish at least three postings of 200 words or more between now and the due date of November 21 at midnight.
  • The topics of your postings can range from using InDesign, using typography, choosing the best kind of paper, taking effective photos, storing photos online, pricing the printing of your publication using online sources, or any other topic related to public relations publications.
  • The postings need to be your original work (don’t copy and paste from another website or blog). If you use info from another site, be sure to cite your source. (No APA Style needed for this citation; you can just hyperlink to the original source.)
  • In each posting, offer at least two hyperlinks to relevant sites.
  • Also, comment on at least two of your classmates blogs.