In Monday’s PR Research class, we are discussing ethical concerns in public relations research. These slides will accompany our discussion.
For this semester’s PRCA 4330 (PR Research) class, students will complete the online training offered through Georgia Southern University’s Office of Research Services and Sponsored Programs. This training, created by the National Institutes of Health, consists of seven modules, four of which are followed by quizzes. The NIH suggests that this training takes approximately three hours, and you do not need to complete all the training in one sitting.
Take the “Protecting Human Research Participants” training.
Once you’ve completed the training, print the certificate. Make two copies: one for your own files and one to hand to me in class.
Then, write a one-page reaction paper to the NIH training, using the format we often use in my classes:
Please save your reaction paper with your name as part of the filename AND put your name on the paper itself. Turn in the paper via GeorgiaVIEW no later than 5:00 PM on Friday, September 25. The total assignment is worth 100 points, 75 for the training and 25 for your reaction paper. (To get the 75 points for the training, hand me the certificate in class no later than Monday, September 28.)
Questions?
In my public relations classes at Georgia Southern University, I am often asked which podcasts I listen to. I was planning on creating a simple list of the podcasts this morning, and then I listened to Marketing Over Coffee on my walk. I learned about a service called Gigadial, where I can create my own podcast station, filled with my favorite podcasts all in one place.
In my Gigadial station Public Relations Matters, you’ll find current episodes of For Immediate Release, plus selected episodes of Inside PR, The Creative Career, Media Bullseye Radio Roundtable, Trafcom News and Marketing Over Coffee.
Clicking the Gigadial icon below will take you directly to my recommended podcasts:
For my PR Practicum Students:
For this 100-point assignment, you will choose and interview a public relations professional, and then write about this interview at your blog. This post will be a minimum of 250 words. (It’s likely that it will take ~500 to answer these questions fully.) You may post your recap on your blog or upload it to the Assignments area in GeorgiaVIEW.
Though a face-to-face interview is preferred, a phone or webcam interview is acceptable. An interview that is e-mail or text-based only is not acceptable.
Include an introductory paragraph that introduces the PR professional, including title and company, educational background, etc.
As we discussed in class, you can feel free to use a Q / A format.
Questions?
We’ll be We discussed discussing informal methods of observing people in today’s PRCA 4330 (PR Research) class.
In class, we also brainstormed traits of a “good interviewer.” I combined the lists the class developed with a little crowdsourcing on Twitter, and here’s what we came up with:
NOTE: The video we watched in class was “The Science of Selling,” from Chapter 4 of The Persuaders, a Frontline series on PBS. Thanks to Corinne Weisgerber for the suggestion.
So, you signed up for an account at WordPress, and you added an About page. Now what’s next?
FIRST: Let me know your blog address by replying to this post with a comment, sharing your name and blog address.
NEXT: How do you go about learning more to create a blog that reflects your personality and style?
Fortunately, WordPress offers many FAQ screencasts to help you with the step-by-step instructions. Here are a few of the best ones to help you get started on the right foot:
And though you may have a good handle on the technical aspects of blogging, remember that the technical side is only part of the blogging equation. Corinne Weisgerber, a professor at St. Edward’s University and fellow PROpenMic member, created this presentation for her Social Media for PR class. The emphasis? How blogging can help you create your personal brand online. Take a look. It’s worth the time.
Photo Credit: “1/365” uploaded to Flickr by PhotoJonny
[crossposted from my Making Connections: Facebook and Beyond blog]
This morning, I was riveted to the Today Show as it aired a powerful and controversial public service announcement aimed teens. You’ve heard it from your parents, you’ve heard it from your teachers, and (I hope) you’ve heard it from your responsible friends.
Don’t text and drive. Ever.
The United Kingdom’s Gwent Police Department, in conjunction with filmmaker Peter Watkins-Hughes, put together this graphic PSA.
Chief Inspector John Pavett from Gwent Police Roads Policing Unit hopes the serious message in this film will hit home to viewers:
“Making and receiving calls and texting whilst driving is still happening on roads not just in Gwent but all over the country. Seeing a scenario, like the one Cassie goes through, played out right before your eyes makes you realise how extremely dangerous it can be and what devastating consequences it can have.”
Watch. This. Now. It will haunt you. I can’t get those big blue eyes out of my mind.
In today’s PRCA 4330 (PR Research) class, we’re discussing the case study approach. Limited notes appear in the Notes panel in the PowerPoint.
For a great overview of how to read and analyze a case study, see this PDF from Curtin University of Technology.
In Monday’s PRCA 4330 (PR Research) class, we are discussing using secondary and historical research. Purdue University’s Mihaela Vorvoreanu helps simplify this process in a recent post on her PRConnections blog.With her permission, I adapted her blog post to a PPT. If you download the PPT, you can see the relevant sections of her blog post in the Notes area.
In Friday’s PRCA 3339 (PR Publications) course, we discussed author Robin Williams‘ concept of the Joshua Tree Epiphany and how CRAP can help us remember effective design principles.
Many thanks to Saul Greenberg for developing the original PPT that I based this upon.
