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15 Must-Have Android Apps for a PR Professor

Samsung Epic 4G

The early adopter that I am, I just had to get my hands on the new Samsung Epic 4G when it became available at Sprint on August 31. And I am so glad I did. Though I was a Palm fan for more than a decade, I am definitely an Android convert now. The larger, super-clear screen and slide-out keyboard are fantastic. And the variety and amount of apps available through the Android Market can be overwhelming. Here’s a list of 15 apps I’d recommend for any professor, especially PR profs.

  1. Advanced Task Killer: To be sure that unneeded apps are not running and taking up precious battery power, try Advanced Task Killer. It will show you — at a glance — all the apps that are running, even those behind the scenes, and you can choose which ones to “kill.” You don’t want your Epic battery to die during your day on campus.
  2. doubleTwist: To sync my iTunes library, including music, video, pictures & podcasts, I’ve been using doubleTwist. Sometimes it seems like the podcasts don’t sync, but if I exit dT on my PC and open it again, the sync works well.
  3. Evernote: I listen to a lot of podcasts while take my morning walk every day. When I hear (or come up with) an idea that I need to capture, I use Evernote’s Audio Note feature. (Typing/texting and walking don’t work well for me. But I definitely can talk and walk.) I’ll be exploring more of Evernote’s capabilities in the coming months.
  4. TweetDeck: I confess. I am a tweetaholic. I use Twitter, for personal and professional reasons, several times a day. It’s a little tricky installing TweetDeck, since it’s not in the Android Market yet, but it’s worth it. (If you are not up for a beta app, try Seesmic instead.)
  5. Gesture Search: If I need to quickly find something (a contact, an app, a song, etc.) on my Samsung Epic, I like having the ability to search by moving my finger over the screen and not need to be as exact as when I an typing on either of the keyboards.
  6. Desk Home: In the computer lab where I teach, there is not a wall clock, and I haven’t worn a watch in almost four years. I use Desk Home to show a clean and easy-to-read clock. Don’t want to keep the students in class longer than my allotted time, don’t you know. (NOTE: This app may only work on the Samsung Epic. There are other clock apps, but this one is designed for my phone.)
  7. BlackBoard: Though the BlackBoard app doesn’t allow me to do everything that my desktop program will do, I can read discussion items, create announcements, e-mail students, and more.
  8. Kindle: My husband and I share one Kindle. By having the Kindle app on my Samsung Epic, I can read books in our collection even when it’s his “turn” to have the Kindle. And it’s great to show my students how many free classic books are available in the Kindle store.
  9. Barcode Scanner: This little app works with your Android camera. It will scan both barcodes and QR codes. It’s fun to show students what those little square codes are for, and equally fun to show them how to do price comparisons while shopping.
  10. Shazam: When I can quickly refer to songs my students also listen to, it helps me relate to them better. I cheat a little using Shazam. To find out what “that song” is, use Shazam. It will listen to the song and determine title and artist.
  11. Pandora: With Pandora as an Android app or on my computer, I can enter the name of a song I know my students like and create a playlist from it.
  12. Ringdroid: I wanted a ringtone that sounded like <gasp> a phone ringing. The Samsung Epic did not have a ringtone like this. So I found an mp3 that I liked, and used Ringdroid to create a ringtone for me. Please tell me, am I not the only one who despises other ringtones?
  13. Carr Matey: Have you ever forgotten where you parked your car? It’s happened to me before. Carr Matey is a fun little pirate-themed GPS app that will help me find my way back to my car. Backtracking in a parking lot in Florida is not only a little embarrassing, it’s downright hot.
  14. Instant Heart Rate: Ever have a rough class and wonder if  your blood is really about to boil? Me either. But this app will still let you check your heart rate using, of all things, the camera. Don’t know how it works, but it does, and it’s cool.
  15. For Immediate Release: As an avid listener of the For Immediate Release: Hobson and Holtz Report for more than three years, I was very happy to see that there was an Android app for the podcast. You can find the app by searching in the Android Market, but I cannot find a link for it elsewhere. UPDATE: Though parts of this app work, I’ve recently learned that others don’t, so I am removing the FIR app from my list. I absolutely will continue listening to the FIR podcast, just not through this app.

So those are my favorite Android apps, based on the one week I’ve had my Samsung Epic 4G. Are there others you’d recommend?

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10 Tips for Polishing Up Your Blogs, Fall 2010 Edition

Alternative Furniture Polish
Image Credit: "Alternative Furniture Polish" by Annie B. Bond

As I started reviewing blogs for my Fall 2010 classes, a few things came to mind. Rather than just sharing them with individual students, I’ve chosen to write this post, so even more new bloggers can learn from these tips.

NOTE: Many of these tips apply to blogs in general, not just to blogs for my PR classes.

  1. Every post needs to be categorized. If you have had me for a course before, or if you have me for more than one course this semester, please rename your Fall 2010 blog categories to append your course name. For example, instead of “Reading Notes,” edit the category name to “Reading Notes COMM 4333.” For directions on how to rename your categories, see WordPress Support on Category Management.
  2. If your blog post titles are generic, edit your posts and change the titles to make them more descriptive. For example, instead of “TOW #2,” title the post with the actual topic you are discussing. Better titles will make your blog more reader-friendly. For directions on how to retitle your blog posts, see WordPress Support on Post Title and URL.
  3. Review the directions for Tracking Your Blog Comments. There should be just ONE post, and you will keep editing & adding to this post as the semester progresses. (Once you are done with this class, you’ll have no need to continue tracking your comments — this is simply to make it easier for your professor to read the comments you have written without lots of clicks.)
  4. Create a descriptive or interesting site title for your blog, different from the default of “Username’s Blog.” For directions, see WordPress Support on Settings >> General Settings.
  5. Remember the old commercial where we were admonished “never let them see you sweat”? The same goes for website addresses, or URLs. Never let your readers see a URL. Simply hyperlink from the relevant words in your post. And it’s best if your hyperlink opens a new window, so that your blog will remain open in the browser. For directions, see WordPress Support on Links.
  6. Make sure that your posts are thorough and “long enough.” Topics of the Week need to be a minimum of 300 words, and Blog Comments need to be 100 words each. Use your discretion on the PR Connections and Reading Notes. See Blogging Guidelines for more details.
  7. Always (ALWAYS) provide a citation of some kind when you are using content from another source. Not doing so is plagiarism, plain and simple. If the source is available online, hyperlink to it.
  8. Buddy up with another student blogger — either at your own university or at another — and proofread each other’s posts. Typos are never acceptable.
  9. Beef up your About page to provide your readers with a robust and professional profile of you, so they can know more about who you are. (Use common sense, though. No need to include e-mail, cell phone, residence address, etc.)
  10. To be sure your blog is easily readable by readers “of a certain age,” ask a professor from another class or another person over 35 to quickly review your blog. Some of the free WordPress themes are really difficult to read, especially the following:
  • Motion (pixellated white text on medium blue background)
  • ChaoticSoul (tiny white text on dark background)
  • Sweet Blossoms (extremely narrow column of text)

    • So, those are 10 of my tips as we start our Fall Semester. What other tips would you offer?

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    COMM 4363 (Corporate PR) Final Project Options

    The Cast of The Office

    For your final project, you will analyze a Fortune 500 or Inc. 500 company from a public relations perspective. The written portion of your project is due November 11, and your in-class presentation is due during Week 13.

    This project is worth a total of 300 points of the 1000 available; the blog/paper portion is worth 250, and the class presentation is worth 50.

    You will have the option of creating the written portion of the project as a traditional term paper or as a series of blog posts. Let your professor know your decision no later than Week Four.

    If you choose to do this project as a traditional term paper:

    • Use APA style for formatting and source citations
    • Include a title page and table of contents
    • Submit your paper [in the manner your professor requires]
    • NOTE: Another option is to write a traditional term paper of at least 10 pages, on any topic discussed in our textbook Reputation Management. I will write a separate blog post with more details on this option.

    If you choose to do this project as a series of blog posts:

    • Create one page (not post, but page) on your blog with hyperlinks to all the posts. Submit the URL of your page [in the manner your professor requires]
    • Cite your sources within the posts, and also provide hyperlinks to the original source if it’s available online
    • Use tags on your posts

    Required elements:

    • An overview of the company and what it does
    • A brief history or timeline of the company
    • Based on Grunig & Hunt’s models of PR, which model is the company using? Provide examples.
    • Describe the publics, including customers, of the company (or one of its subsidiaries)
    • Top challenges facing the company (including the current financial market)
    • Awards and honors the company has garnered in the past 10 years & how the company is using the awards/honors for promotion
    • An analysis of how the company uses and benefits from (or could benefit from) social media
    • An overview and critique of the company’s online newsroom
    • Career opportunities in PR, corporate communication, marketing, etc., within the company
    • Based on your research of this company, are you now MORE or LESS likely to want to work for the company? Why? Provide at least two paragraphs of a rationale for your decision.

    Also, choose two from the following if you are working alone on the project. If you are working in a group, complete five of the following:

    • For at least one news release, compare how the news release appears in the company’s online newsroom to how the story appeared when it was published in the media
    • One crisis the company has faced and how it dealt with it
    • Describe how the company is involved in its communities
    • Interview (phone or e-mail) a public relations professional within the company
    • Create your resume and cover letter as though you are applying for an entry-level PR position within the company
    • Another section of your choice, as long as you clear it with your professor by Week 9

    Important Dates

    • Week 3: Choose a company.
    • Week 4: Let me know your decision of whether you’ll do a traditional term paper or a series of blog posts.
    • Week 9: Last date to pitch an idea for a section in your paper to me (if there’s something you would like to write about your company that is not on the list above)
    • Week 12: Written portion of your project due
    • Week 13: Presentations in class
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    Blogging Guidelines for COMM 4363

    Image Credit: "WordPress Schwag" by Peregrino Will Reign

    This post explains the types of content I expect you to write about in your blog for COMM 4363: Corporate Public Relations. (For information on how to start your blog, see Getting Started with WordPress.) This blog counts as a quarter of of your grade in the class, and it does require frequent “care and feeding.” Use your Blog Editorial Calendar, available in BlackBoard, to help keep you on track for which posts are due when.

    Please add a category for each type (listed below), and make sure each post is categorized appropriately. Each post for this class must have the category of COMM 4363 along with at least one additional category. (If you do not categorize your posts with the name of the class, it will be much more difficult for me to find them, and you cannot earn full credit.)

    1. Reading Notes – Create brief notes or key ideas from the reading assigned for that week’s class. Jot down 3-5 ideas that you believe are the most important & wish to remember. Be very brief, but write enough so someone who can’t read your mind understands what you mean and I am convinced that you actually did the readings. Remember to cite your source(s) when you paraphrase or quote materials from the readings; use a hyperlink to the book (either at the publisher’s site or at a bookseller like Amazon.com). Though these weekly assignments are due Saturday at 11:59pm, many students prefer to do their Reading Notes before they take their weekly RATS (Readiness Assessment Tests), which are due on Mondays.

    2. Topic of the Week – You will have a specific topic related to public relations writing to write about. You will have about 15 of these before the end of the semester. See our TOW list for your class. Along with the Reading Notes, the Topics of the Week are due Saturdays by 11:59pm.

    3. PR Connections – commentary, reflections and opinions about PR issues/examples that were not addressed in class.  These can be responses to other PR blogs you read, links to interesting posts or articles, embedded YouTube videos, etc. Ragan’s PR Daily is a great place to go for inspiration for PR Connections posts. You will write at least ten of these during the semester.

    4. Blog comments – whenever you comment on someone’s PR blog (whether it’s a PR professional or a PR student), add the comment to ONE post that you update throughout the semester so I can assess your online participation. You will need 25 comments during summer semester. Do this only for PR-related blogs. See Tracking Your Blog Comments for Nixon’s Classes for more information, including specifics on the formatting.

    5. Personal – optional category. Use it for any posts not related to public relations.

    You may add other categories and sub-categories of your choice. Please keep in mind that when I evaluate your blog I will pay special attention to the categories listed above, but I will not ignore other posts. I will perform a wholistic evaluation of your blog, looking for:

    • professionalism: Clear, correct, thoughtful writing
    • frequency: Sufficient posts in categories 1-3, posted throughout the semester. There will be at least two blog checkpoints during the semester.
    • linking: Identify other PR blogs (use PR Open Mic or my blogroll in my Delicious bookmarks as starting points) and link to them. Respond to others’ posts. Become a part of the blogosphere. Blogging should not be lonely.
    • readability: brief & concise writing style, use of white space, bold characters, images, bullet points

    SUPER-IMPORTANT: In order for you to get credit for your blog, I need to know where it is. Tell me your blog address by completing this Google Form; do this no later than the end Week Two of class.

    Questions? Just let me know.

    barbara_is_listening

    NOTE: Many thanks to Dr. Mihaela Vorvoreanu at Purdue University, who allowed me to use her blogging guidelines from her PRinciples class. They were so well-written that I made just a few tweaks for my own class. Dr. V knows that Blogs Matter.

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    PRCA 3330 PR Writing Student Blogs, Fall 2010

    Students in my PRCA 3330 (Public Relations Writing) course at Georgia Southern University have started blogging. They will be adding to their blogs weekly throughout the Fall semester.


    NOTE: If you are a student in this class and your name is NOT on the list, please contact me right away.

    Posted on

    PR Scavenger Hunt for COMM 4333

    Image Credit: "Myst Telescope" by Brapke

    For our first “real” day of class, we’ll have a short scavenger hunt to find useful sites for public relations writers.

    In pairs, look up your assigned site(s) below. (I have intentionally NOT hyperlinked to the sites in this post, to encourage independent searching skills.) Take specific note of the following:

    • Name of site
    • Types/categories of information you found there
    • One specific topic that you found interesting
    • How this site might be useful for PR Writing students

    Reply/respond to this blog post with what you have found. Then, if you wish, you can use what you found as the basis for one of your PR Connections on your own blog later.

    PR News Sites

    • PR Week
    • PR Tactics
    • Ragan Report
    • PR Daily

    Public Relations Organizations

    • Public Relations Society of America
    • International Association of Business Communicators
    • International Public Relations Association
    • Florida Public Relations Association

    Public Relations Blogs

    • Communication Overtones by Kami Huyse
    • PR 2.0 by Brian Solis
    • PRos in Training by Kelli Matthews
    • PR Communications by John Cass
    • Bad Pitch Blog by Kevin Dugan and Richard Laermer
    • PR Squared by Todd Defren

    Podcasts on Public Relations, Writing and/or Public Speaking

    • For Immediate Release
    • Inside PR
    • Quick & Dirty Tips: Grammar Girl
    • Quick & Dirty Tips: The Public Speaker

    Additional Resources

    • AP Stylebook
    • The Elements of Style by William Strunk, Jr.

    (Though this post is written specifically for my COMM 4333, PR Writing, students at Southeastern University, others — especially PR professors — might find it useful. Please feel free to adapt as needed for your own use.)

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    Blogging Guidelines for COMM 2322

    Image Credit: "WordPress Schwag" by Peregrino Will Reign

    This post explains the types of content I expect you to write about in your blog for COMM 2322: Public Relations Applications. (For information on how to start your blog, see Getting Started with WordPress.) This blog counts as about a third of your grade in the class, and it does require frequent “care and feeding.” Use your Blog Editorial Calendar, available in BlackBoard, to help keep you on track for which posts are due when.

    Please add a category for each type (listed below), and make sure each post is categorized appropriately. Each post for this class must have the category of COMM 2322 along with at least one additional category. (If you do not categorize your posts with the name of the class, it will be much more difficult for me to find them, and you cannot earn full credit.)

    1. Reading Notes – Create brief notes or key ideas from the reading assigned for that week’s class. Jot down 3-5 ideas that you believe are the most important & wish to remember. Be very brief, but write enough so someone who can’t read your mind understands what you mean and I am convinced that you actually did the readings. Remember to cite your source(s) when you paraphrase or quote materials from the readings; use a hyperlink to the book (either at the publisher’s site or at a bookseller like Amazon.com). Though these weekly assignments are due Saturday at 11:59pm, many students prefer to do their Reading Notes before they take their weekly RATS (Readiness Assessment Tests), which are due on Mondays.

    2. Topic of the Week – You will have a specific topic related to public relations writing to write about. You will have about 15 of these before the end of the semester. See our TOW list for your class. Along with the Reading Notes, the Topics of the Week are due Saturdays by 11:59pm.

    3. PR Connections – commentary, reflections and opinions about PR issues/examples that were not addressed in class.  These can be responses to other PR blogs you read, links to interesting posts or articles, embedded YouTube videos, etc. Ragan’s PR Daily is a great place to go for inspiration for PR Connections posts. You will write at least ten of these during the semester.

    4. Blog comments – whenever you comment on someone’s PR blog (whether it’s a PR professional or a PR student), add the comment to ONE post that you update throughout the semester so I can assess your online participation. You will need 25 comments during the  semester. Do this only for PR-related blogs. See Tracking Your Blog Comments for Nixon’s Classes for more information, including specifics on the formatting.

    5. Personal – optional category. Use it for any posts not related to public relations.

    You may add other categories and sub-categories of your choice. Please keep in mind that when I evaluate your blog I will pay special attention to the categories listed above, but I will not ignore other posts. I will perform a wholistic evaluation of your blog, looking for:

    • professionalism: Clear, correct, thoughtful writing
    • frequency: Sufficient posts in categories 1-3, posted throughout the semester. There will be at least two blog checkpoints during the semester.
    • linking: Identify other PR blogs (use PR Open Mic or my blogroll in my Delicious bookmarks as starting points) and link to them. Respond to others’ posts. Become a part of the blogosphere. Blogging should not be lonely.
    • readability: brief & concise writing style, use of white space, bold characters, images, bullet points

    SUPER-IMPORTANT: In order for you to get credit for your blog, I need to know where it is. Tell me your blog address by completing this Google Form; do this no later than the end Week Three of class.

    Questions? Just let me know.

    barbara_is_listening

    NOTE: Many thanks to Dr. Mihaela Vorvoreanu at Purdue University, who allowed me to use her blogging guidelines from her PRinciples class. They were so well-written that I made just a few tweaks for my own class. Dr. V knows that Blogs Matter.

    Posted on

    WordPress 101 :: Getting Started With Your Blog

    Image Credit: "?" by Sublime Dharma

    Students in most of my classes have blogging as a component of their grades. Many of them have rarely even read blogs, no less written one of their own. In this post, I am combining many posts I’ve previously written to help them get started in WordPress.

    1

    Review the slides in my “Getting Started in WordPress” presentation below. In this presentation, you’ll learn

    • Blogging Do’s & No-No’s
    • Signing Up for Your WordPress Account
    • Setting Up Your Account
    • Writing Posts & Pages
    • How to Display Your Blog Comments (that you write on others’ blogs)
    Getting Started in WordPress

    2

    Watch some of the many FAQ screencasts provided by WordPress to help you with the step-by-step instructions. Here are a few of the best ones to help you get started on the right foot:

    3

    Read the blogging tips I’ve provided in various posts here at Public Relations Matters.

    4

    And though you may have a good handle on the technical aspects of blogging, remember that the technical side is only part of the blogging equation. Corinne Weisgerber, a professor at St. Edward’s University and fellow PROpenMic member, created this presentation for her Social Media for PR class. The emphasis? How blogging can help you create your personal brand online. Take a look. It’s worth the time.

    Blogging & Managing your Personal Brand

    View more presentations or upload your own. (tags: commenting identity)

    5

    Remember to let me know your blog address by completing this Google Form. If I can’t find your blog, I can’t grade it. Hint, hint.

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    COMM 2322 Assignment :: Interview with a PR Pro

    For this assignment (COMM 2322 only), you will choose and interview a public relations professional, and then write about this interview at your blog. This post will be a minimum of 500 words. Post your recap on your blog, and in the Course Materials area in BlackBoard, you’ll need to provide me with the PR professional’s contact information information (name, title & company, phone number and e-mail address).

    Due Date: See BlackBoard

    Though a face-to-face interview is preferred, a phone or webcam interview is acceptable. An interview that is e-mail or text-based only is not acceptable.

    Schedule your interview at least a week before this assignment is due, preferably two. PR professionals sometimes have unpredictable schedules, and it’s possible that you may need to reschedule.

    Include an introductory paragraph that introduces the PR professional, including title and company, educational background, etc. Mention your connection to the professional (how you found him/her) and how you conducted the interview (face-to-face, phone or webcam).

    Questions/Topics you need to include:

    • What’s a typical week like? (If no week is typical, then what was last week like?)
    • Tell me about a project you worked on that you are especially proud of.
    • What do you do to keep current in the PR industry?
    • What do you wish you would have known before starting your career in PR?
    • How important is writing in your career?
    • What three tips would you offer someone just starting out in PR?
    • After interviewing this person, are you (the student, not the practitioner) more or less likely to want to have a career in PR? Why?

    Some questions you may wish to ask:

    • Did your education prepare you for working in PR? How?
    • What has surprised you the most about working in PR?
    • How has PR changed since you entered the field?
    • How does technology affect your daily work?
    • When your company is hiring for an entry-level PR position, what makes a candidate stand out?
    • What professional organizations are you involved in? (For example, PRSA, IABC, etc.)
    • Ask for feedback on your resume
    • More informational interview questions

    Some things you may wish to do:

    • Include a photo of your interviewee. (This can be a photo he or she provides or one that you take yourself.)
    • Link to your interviewee’s LinkedIn profile and/or blog.
    • Conduct the interview using Skype and two webcams. Record the interview with Vodburner, and post the interview at your blog.

    Questions?

    barbara_is_listening

    [NOTE: This must be an informational interview that you conduct this semester. Do not “recycle” an interview that you conducted during a previous semester.]