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Link for 2008-07-27 [delicious.com]

  • The 10 Commandments of the Social Web
    The social web embodies all of us and as we progress forward, I’m realizing that there are some really core concepts embodying all of these services. When it comes down to it, the social web is simply about communicating and no matter how many tools or websites are developed, it still all boils down to communicating with others. So after using tool after tool, site after site, I’ve come up with the 10 commandments that everything on the social web should embrace.
    (tags: socialmedia Web2.0 socialnetworking rules)
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New Media Academic Summit 2008

Later this morning, I will travel to Chicago for the New Media Academic Summit 2008, co-hosted by Edelman and PR Week.

As Edelman’s President and CEO Richard Edelman says,

This year’s program has 11 in-depth sessions addressing how new media affects corporate reputation; the traditional media industry; the regulated health industry; how NGOs engage their stakeholders: and the US Presidential Election, among other topics. Each session features a panel of noted experts and a moderator … who will facilitate an open discussion between you and the speakers. Recognizing your own expertise on the issues presented, we intend to make the program to be as interactive as possible, so please feel free to ask questions, and make comments.

Though I am definitely looking forward to learning from the guest speakers at the sessions, I’m looking forward even more to the face-to-face networking that we’ll have with practitioners and educators. There’s even an informal meetup planned with one of my favorite bloggers and podcasters, Neville Hobson of For Immediate Release fame. It will be interesting meeting him in person, after the numerous hours I’ve spent listening to him and Shel Holtz during my 100-mile-a-day commutes.

Highlights of the Summit will include:
  • Brands: Engaging Customers Through Social Networks
  • NGOs: Advancing Issues and Galvanizing Support Using New Media
  • Global Perspective: How New Media is Changing Communications Outside of the U.S.
  • Corporate Reputation: How Companies are Using New Media to Protect Reputation: The Role of Wikipedia; Employees as Spokespeople; Search Engine Optimization
  • Traditional Media Companies & the Media Industry: How are Traditional Media Companies Changing their Business Model to Adapt to Social Media
  • Health Industry: How Regulated Industries are Using New Media to Connect and Educate Consumers and Create Communities
  • Elections 2008: Best and Worst Uses of New Media during the U.S. Presidential Race
  • Monitoring and Measuring Conversations: Defining Convergence between Traditional and Social Media, Best Practices in Measurement
  • Teaching Social Media: Best Practices
  • New Media in 2012: What jobs will the class of 2012 have?

As the Summit proceeds, expect to see my thoughts and observations at Twitter. If we’ll be live blogging the Summit, I’ll update this posting to point to the live blog site.

PS: Thank you, Edelman & PR Week, for hosting this Summit at no cost to the educators.

Photo Credit: Navy Pier and Chicago from the Ferris wheel, originally uploaded to Flickr by nouQraz
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Edelman Digital Bootcamp: Energizing and Exhausting

exhaustedHave you ever felt exhausted at the end of a day? I’m sure we all have, especially when the day is filled with physical activity. But have you ever felt worn out after a day when you spent the day involved in intense listening?

That happened to me just yesterday. Even so, I didn’t even once feel the need to raise my hand, like the student in Gary Larson’s Far Side cartoon, and say, “May I please be excused? My head is full.” If it’s possible, I came away from that day both exhausted and energized . . . so many great ideas were generated and shared on how to make social media an integral part of the public relations strategies.

On Saturday, I had the pleasure of attending the Edelman Digital Bootcamp, hosted by the University of Georgia’s Grady College of Journalism & Mass Communication. This intense one-day workshop was designed for students and educators from throughout the Southeast. In addition to a large contingent from UGA, several other schools were represented: Kennesaw State College, Clemson University, University of West Florida, Georgia Southern University and Auburn University (War Eagle!).

The news release prior to the event described Edelman Digital Bootcamp like this:

Edelman, the world’s leading independent public relations firm, seeks to provide students and educators hands-on skills integration training about the professional use of new media.

Bootcamp participants will break into teams and Edelman practitioners will direct them in a mock campaign. Students will have the opportunity to work one-on-one with Edelman facilitators to research, design and implement a social media solution for the assigned client. This approach will allow students to network with professionals while also gaining hands-on experience.

An additional track will be available to educators, focused more on sharing ideas and encouraging the adoption of new media in more communication curricula throughout the Southeast. Educators will have the opportunity to discuss the practicalities of teaching new media, share lesson plans and more.

Edelman intends to expand its Digital Bootcamp to other college campuses across the nation in what they hope will become an annual event.

As the day progressed, I had my notebook computer out and used del.icio.us to make note of the websites mentioned during several of the presentations. You’ll find that list below; most of the sites are free to use. I’ll share more of my thoughts on the bootcamp later this week, especially on Tweeting and its effect my listening during the day.