In pairs or triads, consider the website provided in class during Week 6. (Note: You can work on this assignment individually, if you wish.)
Imagine that you have been hired as the site’s new editor-in-chief. Make specific recommendations to improve the presentation of content at the site, integrating and referencing the chapter as much as possible. What elements or features promote use of the site? Again, think of all the elements described in this chapter. How are graphics and visuals incorporated, and do they encourage or discourage use? How do they do this? How much thought was given to navigation throughout the site? Are the elements — graphical, navigational and metaphorical — consistently applied throughout the site? Is the tone or rhythm of the site consistent throughout? Do these dimensions match the audience(s) for the site?
Here is a categorical checklist of site dimensions to critique:
Navigation
Page layouts (balance | contrast | unity)
Consistency
Tone and voice
Writing quality
Site organization
Prepare your written critique and submit it in BlackBoard before the deadline of Oct. 1 at 11:59 p.m.
An Assignment for My COMM 2423 Writing for Digital Media Class
This fall, we’ve welcomed about 600 students who are brand new to Southeastern University, either as first-year or transfer students. Many of them are still finding their way on campus, in literal and metaphorical ways.
Think back to your first semester or so on our campus here at SEU. What do you wish you had known as you began your first year? What advice would you offer students new to SEU? Share three of your best tips as a reply to this blog post. If possible, include one tip in each of these areas: academic, social and spiritual.
Then, after reading the tips from your classmates, create a top ten list of advice for students new to SEU as a post on your own blog. (You can title the post as you wish.) You can use your own tips as well as those of your classmates. Remember that if you use your classmates’ tips to give them credit for the ideas, and link back to their blogs. Also, choose an appropriate Creative Commons licensed image to accompany your post.
NOTE: Your reply can count as one of your Blog Comments if you document it, and the post you write can count as one of your Writer’s Choice posts.
Public relations practitioners are increasingly called upon to be well-versed in social media. This semester, you will blog as almost half of your grade in our class. You will add content to your blog weekly throughout the semester. Feel free to continue to use an existing blog of yours, unless you feel compelled to start fresh with a new blog for this course.
My WordPress 101 post will help you get started with your blog.
To make it easier for your readers to find what they are seeking at your blog, it’s important to use Categories. Please add a category for each type (listed below), and make sure each post is categorized appropriately. Each post for this class must have the category of “COMM 2322” along with at least one additional category.
1. TOW: Topic of the Week – Each week this semester, we will have a specific topic that all students will blog about. You should have at least 13 of these before the end of the semester. At times, you will watch a video, listen to a podcast, or read a specific blog post, and provide your thoughtful reactions. These posts must be a minimum of 300 words. We’ll keep our running list of TOWs for your class here at my blog (TOWs for PR Apps).
2. PR Connections – Provide commentary, reflections and opinions about PR issues/examples that were not addressed in class. These can be responses to other PR blogs you read, links to interesting posts or articles, embedded YouTube videos, etc. Some students like to choose a theme (such as entertainment or sports PR) and have each PR Connection be related to the theme. Though these don’t have a minimum word length, you will need to adequately discuss your subject in the post. You should write at least 10 of these during the semester.
3. Blog comments – whenever you comment on someone’s PR blog (whether it’s a PR professional or a PR student), add the comment to ONE post that you update throughout the semester so I can assess your online participation. Do this only for PR-related blogs. You should have a minimum of 10 comments by your Blog Checkpoint #2 and at least 20 (total) before the end of the semester. See Tracking Your Blog Comments for Nixon’s Classes for more information.
You may add other categories and sub-categories of your choice. Please keep in mind that when I evaluate your blog I will pay special attention to the categories listed above, but I will not ignore other posts. I will perform a holistic evaluation of your blog, looking for:
frequency: Sufficient posts in categories 1-3, posted throughout the semester. There will be at least two graded blog checkpoints during the semester. (See your syllabus for the specific Blog Checkpoint dates.)
linking: Identify other PR blogs (use PR Open Mic or my blogroll in my Diigo bookmarks as starting points) and link to them. Respond to others’ posts. Become a part of the blogosphere. Blogging should not be lonely.
readability: brief & concise writing style, use of white space, bold characters, images, bullet points
proper credit and use of images in all Topics of the Week and PR Connections. (Use Compfight to find your images; be sure they are licensed for Creative Commons use. I’ll show you how to do this in class.)
SUPER-IMPORTANT: In order for you to get credit for your blog, I need to know where it is. Tell me your blog address by completing this Google Form; I will provide time in class during Week 3 for you to do this.
Questions? Just let me know.
NOTE: Many thanks to Dr. Mihaela Vorvoreanu at Purdue University, who allowed me to use her blogging guidelines from her PRinciples class. They were so well-written that I made just a few tweaks for my own class. Dr. V knows that Blogs Matter.
If you want to share a presentation you’ve created and uploaded to SlideShare (or one that you found on SlideShare), it’s surprisingly simple to embed the presentation into your WordPress blog. Here are the four steps:
Copy the code for WordPress.com hosted blogs. It will look something like this:
Paste the SlideShare code into your blog post; use the Visual Editor, not the HTML Editor.
Save your blog post draft, then preview it. The presentation should appear like the one created by my COMM 4333 class below. If it looks like you expected to, publish your post.
Here’s a quick tutorial on how to find images to use in your blog posts (using Compfight and Flickr), insert the images, and — most importantly — give proper credit to the creator of the image.
Students have been asking lots and lots of questions this spring as they get started with their blogs. Virtually all of their questions are answered here in my Public Relations Matters blog.
I don’t know how to do something in WordPress. Where should I look to find the answer?
See WordPress 101: Getting Started with Your Blog. You’ll see the PowerPoint presentation I shared when I helped you get your blogs set up, along with LOTS of other helpful information.
I created all the categories you told me to, and they still don’t show up on my blog. Why?
The categories will show up in your category widget once you have at least one post written in the category.
So I just have to have all the right amount of posts and comments before the end of the semester, right?
That’s part of it, but there are also weekly deadlines for the Topics of the Week (that’s why they’re called Topics of the WEEK). And you have interim deadlines as well, so that you can evenly space out your posts throughout the semester. Your Blog Editorial Calendar will help keep you on track. It’s not overwhelming if you keep up with it every week.
What’s this Blog Editorial Calendar that is due, and how to I create one?
See Creating a Blog Editorial Calendar. You will create the Blog Editorial Calendar in Excel, then submit it in BlackBoard by the due date. (NOTE: If you already maintain another calendar to help you keep organized during the semester, you can add in the elements that go in the Blog Editorial Calendar into that. Then photocopy it, highlight the Blog elements and turn it in in class on the day it is due.)
What do I need to have done for the Blog Checkpoints?
Where am I supposed to get ideas for the PR Connections?
These can be about any aspect of PR that you would like to discuss. Some students like to choose a theme based on their interests: nonprofit, entertainment, sports, fashion, etc. Others read Ragan’s PR Daily and find ideas in there. If you’re stuck for an idea, ask a classmate, then ask me. (I’d much prefer for you to come up with your own ideas, but I can assign some if necessary.)
How will you evaluate the overall blog at the end of the semester?
See the draft of the rubric. (The points may be different in my different classes, but the categories of what I am evaluating are the same for each class. I will have the proper rubric available for each class by the middle of the semester.)
Can I see some examples of outstanding blogs from your previous semesters?
Students in my COMM 4333 Writing for PR and Advertising class have started blogging. They will be adding to their blogs weekly throughout the Spring semester.
If you are a student in this class and your name does not show up on this list, please be sure you have at least one post on your blog, then complete this Google Form; it’s a manual process to build the blogroll, so your name will not show up immediately.
Students in my PR classes have been asking the age-old question “How long does my assignment (blog posts, in this case) need to be” in the last few weeks. Though I’ve described it in class orally, and wrote about it here in my blog, it wasn’t until I made a Starbucks analogy that it finally clicked with many of them. I made a low-tech infographic with chalk (remember chalk?), and snapped a picture of it before I left class today.
So here it goes: Everything I Need to Know About Blog Post Length I Learned at Starbucks.
Image Credit: "Starbucks and Blog Posts" by Barbara Nixon
Trenta-Size
The Trenta is Starbucks’ newest cup size, designed for iced drinks only. It’s huge. (Well, not really. It’s 31 ounces. It’s slightly smaller than the size of a Big Gulp.) For my students’ blogs, their Topics of the Week should be the longest posts in their blogs. They need to be 300 words minimum.
Venti- or Grande-Size
Venti and Grande are Starbucks’ medium sized cups. (But don’t order a “medium” at Starbucks. The baristas will look down on you if you do. Trust me.) The PR Connections (commentary about of PR-related topic of their choosing) don’t have a specific length, but somewhere between the 300-word minimum of the Topics of the Week and the 50-word minumum of the Blog Comments is a good place to aim.
Tall-Size
This is the Starbucks’ size that has always baffled me. In whose measuring cup is the smallest size made the “Tall”? Anyhow . . . Students will be writing comments on a variety of blogs (from their peers and from PR pros) throughout the semester. In previous classes, they didn’t like that I told them that the comments needed to be substantive. They wanted a number. So here it is: For Blog Comments to “count” for a grade in their classes, the comments need to be 50 words minimum.
So in a nutshell, or a Starbucks cup, there should be a variety of lengths of posts in my students blogs, ranging from the Trenta (Topics of the Week) to the Tall (Blog Comments), with Venti or Grande (PR Connections) snuggled nicely inbetween.
Hope this helps!
(PS — This is a Trenta-sized post, for what it’s worth.)
Image Credit: "Desert Island" from Esquire Magazine
In COMM 4363 and SPC 4350 (Social Media for PR), we’ll all blog about the same general topic each week during the semester. Your TOWs should be posted by Saturday midnight at the end of each week.
Some weeks have more than one topic listed; choose one of the available topics on those weeks.
If you have a topic to suggest, please add it as a comment to this blog post.
If you are unsure how to get started writing these TOWs, many times you can use this three-pronged approach:
What did you learn?
What surprised you?
What do you want to know more about?
WEEK ONE
Which types of social media you currently participate in (such as blogging, podcasting, social networking, etc.), which platforms you use, and why.
WEEK TWO
Why are comments such an integral part of blogs? What advice would you offer on writing effective blog comments?
WEEK THREE
Is social media monitoring ethical? Provide commentary and discussion on both sides of the issue, and offer your personal viewpoint.
WEEK FOUR
Adam Vincenzini asked on Twitter and on his blog for people to share their definitions of “social media” with him, in 140 characters or fewer. Read through the list of definitions that were shared with Adam. Pick a few that resonate with you and discuss why these definitions “work” for you. Develop your OWN 140-character definition of social media.
OR
Write a post related to your assigned chapter in Groundswell. Provide links to several of the examples mentioned in your chapter, or to new sites that relate to the chapter. See if you can find a YouTube video or SlideShare presentation and embed it in your post. (Remember to link to the book, either at Amazon.com or at the publisher’s website/blog.)
WEEK FIVE
Which Super Bowl ad was either your favorite OR least favorite? And in your discussion of the ad, be sure to discuss the publics that were targeted in the ad. (Be sure your readers can tell if you liked or disliked the ad.) If you missed the ads during the big game, no worries. I will embed them in this blog when they are available.
“Social Media: Friend or Foe?” :: Listen to Shel Holtz, Mark Ragan and others discuss “concerns and objections around the adoption of social media communication channel.” React to it using the three-pronged approach (discussed earlier in this blog post).
WEEK SEVEN
What is this Foursquare thing that we keep seeing in our Twitterstreams? How could companies benefit from it? And what are some of the potential dangers of using Foursquare (and other location-based services) for individual participants?
OR
Participate in a public relations or social media Twitter chat. Petya Georgieva provides a list of 13 possibilities at her Higher & Higher blog. (I highly recommend #PRStudChat, but you are free to chose from any of the 13 options.) Before you participate in the chat, be sure to read Shonali Burke’s tips for how to make the most of a Twitter chat. After the chat, briefly describe the purpose and intended audience of your chosen chat. React to your own participation in the chat using the three-pronged approach (discussed earlier in this blog post).
WEEK EIGHT
Since our focus for this week is podcasting, write this week’s TOW on something related to podcasting. Potential areas for discussion include: what would drive an organization to choose a podcast as a way of connecting with its publics, the importance of shownotes, technology you can use for podcasting or how PR majors can benefit from listening to PR podcasts.
WEEKS NINE & TEN
Create a profile at PR OpenMic, a social network developed by Auburn University’s Robert French. Connect with me there as a friend so that I know you have joined (do this before Spring Break). Then for your topic of the week, describe what PR OpenMic has to offer to PR students and recent grads. Be sure to discuss at least three or four things you encounter at the site, and provide hyperlinks to the specific areas in the site for your readers.
WEEK ELEVEN
Watch my interview with Martin Waxman. Use the three-pronged approach to react to the interview. What does Martin have to say about the need for traditional PR skills?
OR
Set up an account at Diigo, a social bookmarking site. Create social bookmarks to at least 20 sites; these could include classmates’ blogs, PR blogs, your university, your favorite musical artist or actor, etc. In your Topic of the Week, share a link to your Diigo account. Discuss how college students (especially those working in groups) could benefit from social bookmarks. Be sure to include a link to your Delicious bookmarks in your blog post. Optional: how could an association, like the Florida Public Relations Association or the International Listening Association, use social bookmarks to benefit its members?
One of this week’s readings concerned widgets and badges. After briefly describing the difference between a widget and a badge, offer suggestions on how one specific organization you are a part of (or wish to become a part of) could benefit from using widgets or badges.
WEEK 13
Just what is it that makes a simple little video like “David After Dentist” become a Viral Video? Also, embed at least two of your favorite videos that went viral and explain why you chose them.
WEEK 14
This week’s topic was inspired by Adam Vincenzini’s Be My Guest month: post something by a guest blogger. Connect with another blogger (it can, but doesn’t have to, be someone in your class) and exchange blog posts for the week. (You don’t have to write something new . . . share your favorite post you’ve written this semester.) In your own blog, make it really clear that the post is written by another person, and link to your guest’s blog.
WEEK 15
Be My Guest Part 2: Post something from a different guest blogger. (See Week 14)
Image Credit: "Scania R500 Wrecker" by RiceCracker
Spring 2011
In our PR Applications classes (COMM 2322 at Southeastern University), we’ll all blog about the same general topic each week during the semester. Your TOWs of 300 words or longershould be posted by Saturday at midnight at the end of each week, unless otherwise notified in class. (Posts that appear past the deadline may not earn any credit, so be sure to stay on top of your blogging deadlines.)
If you are unsure how to get started writing these TOWs, many times you can use this three-pronged approach:
What did you learn?
What surprised you?
What do you want to know more about?
WEEK ONE
Using the three-pronged approach (above), what are your reactions to the NewsU Course you took on Understanding Media: Processes and Principles? (NOTE: You can post this week’s entry as late as Week Three, as you will not be creating your blogs until that time.)
WEEK TWO
What is a “public”? Which publics are you a member of? How did you choose to become a member of those publics? (Choose and discuss at least three.) (NOTE: You can post this week’s entry as late as Week Three, as you will not be creating your blogs until that time.)
If you could work in an era of PR history (from a time before you were born), which one would it be? What interests you most about this era and why?
WEEK FIVE
Complete NewsU course of your choice (other than the three that are required) that you think would be beneficial for a public relations practitioner. What are your reactions to this course? Would you recommend it to other Journalism/PR students at Southeastern University? Why or why not? (Remember to name and link to the specific course you took. Also, submit your Course Report for the course.)
WEEK SIX
Based on what you read in Chapter 4 of your Public Relations Strategies & Tactics book, do you think it’s more beneficial for a new PR practitioner to begin his/her career in a PR department or in a PR firm? What are the advantages and disadvantages of each?
WEEK SEVEN
What advice would you offer to a student who is working on a resume or preparing for a job interview? Be sure to share links to three or more sites / blog posts that would be helpful for a PR student.
WEEK EIGHT
Participate in a public relations or social media Twitter chat. Petya Georgieva provides a list of 13 possibilities at her Higher & Higher blog. (I highly recommend #PRStudChat, but you are free to chose from any of the 13 options.) Before you participate in the chat, be sure to read Shonali Burke’s tips for how to make the most of a Twitter chat. After the chat, briefly describe the purpose and intended audience of your chosen chat. React to your own participation in the chat using the three-pronged approach (discussed earlier in this blog post).
WEEK NINE
This week’s topic was inspired by Adam Vincenzini’s Be My Guest month: post something by a guest blogger. Connect with another blogger (it can, but doesn’t have to, be someone in your class) and exchange blog posts for the week. (You don’t have to write something new for the other blogger . . . share your favorite post you’ve written this semester.) In your own blog, make it really clear that the post is written by another person, and link to your guest’s blog.
Write a post about the aspect of public relations that you have chosen for your presentation this semester. If you have created a PowerPoint or Prezi, embed it into your post.
WEEK 13
Create a list of the top ten things you have learned about public relations this semester. (Remember that the post still needs to be 300 words minimum, so you will need to elaborate on your choices for the list.)
