It’s hard to believe the semester is almost over, but it most certainly is — at least if we can trust our calendars.
As a way of reviewing what we covered and learned in SPC 4350 (Social Media for PR and Advertising), each student will:
- Choose a toy animal from a basket in class.
- Name the animal.
- Write the letters of the animal’s name down the left margin of a paper.
- Come up with something we discussed in SPC 4350 that starts with each letter.
- Reply to this blog post with a comment including the animal’s name & what they learned. Put a star/asterisk in front of the most important thing learned.
After each student is done with this, we’ll go around the room and each student will share his/her starred item — the key learning.
Any why is “New Zoo Revue” in the title of this post? It was among my favorite childhood TV shows. (It’s a little painful watching the production values in the show now, but I loved it as a child.)
F-ollow current events
R-ead professional blogs
O-riginality is key!
S-tay motivated by blogging about topics your passionate about
T-rain yourself to use Twitter
Y-ou should always try and make connections with PR professionals
Jeff
J- Social Media Makes me JUMP for JOY
E- Excellent communication skills
F- FUN!!!
F- For Everyone
My tiger is Lady Gaga!
L-listen
A- advertise your cause
D-do it*
Y- yourself*
G-gain followers
A- all followers matter
G- give feedback
A- all feedback is important
A-ttitudes! Always have a positive attitude when you deliever your message through social media.
L-inked-In. Create an account and network.
P-ractice your writing skills.
H-elp others by leaving insightful blog comments
I-niciate converstations, so that you can connect with others.
E-valuate your work before you submit anything
LOLA
L- link videos/pictures to you blog to make it more interesting
O- Organize your blog so it is easy for others to navigate
*L- Linked In is a great social media networking site*
A- Always blog about interesting topics to get your readers interested
“About”,
A- advertise through social media
B-creative
O- observe competitors
U- utilize social media
*T- take the time to listen
C- Communicate effectively to your audience.
H- Help others within your company, Teamwork is key!
E- Evaluate your target audience.
E- Evaluate useful communication channels to help reach your target audience.
*C- Change with the times and the technology within it!!!!
H- Help out others by commenting on their blogs and leaving your feedback.
CAMILLA
Conversation- Join in on conversations thru blogging.
Answer questions when your organization is involved in a crisis/scandal. No comment is a bad response.
Media relations is importnat in PR, so build them thru networking.
Interact with publics thru social media.
Linked-in is a useful social network site to find employment and network.
*Listen! Before you join the conversation you should first listen to the groundswell.
Always add interesting pics to a powerpoint presenattion to prevent “death by powerpoint.”
Short tweets
Twitter is important for networking
Retweet something that interests you
I use social media more than ever
Posting blog comments can grab different audiences
Elaborate on blogs
Share your thoughts with others
LUCY
L- Learn how to be more active on social media sites.
U-Usually always follow those on Twitter who request to follow you.
C- Collect research for SEO news releases.
*Y- Yes! always keep in connections with other PR professionals.
My animal’s name was Tony.
T- *Take all suggestions and opinions into consideration
O- Optimistic
N- Never harmfully criticize others openly on social media
Y- Yearn for more knowledge by using different social media
Manny the Moose
Managed
Authentic
Never think only in terms of quantity. Quality matters most!*
Never think it’s all about you. Listen to the customer.
Your personality should show because people relate to people.
“Jackie” the Giraffe!
J – Jump head first into social medias
A – Allow for constructive criticism
C – Consider others’ opinions
K – Know your client base
I – Investigate users wants/needs
E – Engage customers *
Maxwell the Lion
Marketing
Advertising
X- an example of good Public Relations is listening to what costumers want.
Wisdom
Experience -> Make PR 24/7/365
Learning
Leading
BoB – The zebra
B- Build an image
O- Observe your consumers
B- Business through listening ***
BALTAZAR
Build relationships*
Advertise effectively
Learn new technology
Take the time to get the job done right
Accountability
Zero in on target markets
Answer customer concerns
Relate with customers