Blog Assignment for PRCA 3331 (Corporate PR Class)

As you saw in your Corporate Public Relations Syllabus and we’ve discussed in class, part of your grade in PRCA 3331 will come from your blog. After setting up your blog, let me know your blog address as a response to a discussion board question in our Facebook group for PRCA 3331. Then, write four blog posts, which are worth 50 points each.

Blog posts can be written informally and in the first person; that is, they don’t need to sound like a term paper. However, there’s still an expectation for proper grammar, spelling and capitalization. If you have questions about how informal is “too informal,” please let me know.

Blog Post #1

• Write about your One Week of Twitter Assignment
• 250 words minimum
• Due October 1, before class

Blog Post #2 (Option A)

• Review two or more public relations blogs (see some suggestions) 
• Include hyperlinks to the blogs
• Add at least one tag to the post
• 250 words minimum
• Deadline: TBDNovember 6

Blog Post #2 (Option B)

• Listen to at least one hour of a public relations or social media podcast. Here are some suggestions; or, you can choose one of your own.
• Include hyperlinks to the website or show notes of the podcasts
• Add at least two tags to the post
• 250 words minimum
• Deadline: TBDNovember 6

Blog Post #3

• Describe how the Fortune 500 or Inc. 500 company you have chosen is using the groundswell.
• Include at least five hyperlinks in your post, including one to the company’s website.
• Add at least three tags to the post
• 250 words minimum
• Deadline: November 21, by 5:00

Blog Post #4 (NOTE: Details updated 12-1-09)

• Your personal social media policy (see a template of one at Smart Mobs)
• Add at least one tag to the post
• Deadline: December 3, before class December 5 before noon

Questions? You know where to find me . . .

Photo credit: “Typewriter Letters,” uploaded to Flickr on July 8, 2006 by Laineys Repertoire