Persuasion Using Monroe’s Motivated Sequence

On March 30, 2010, in COMM 244L, by Barbara Nixon

In my Honors Speaking class, we’re discussing using Monroe’s Motivated Sequence as a way to persuade listeners. This tried-and-true process has five steps:

  1. Attention
  2. Need
  3. Satisfaction
  4. Visualization
  5. Action

I discovered this short video this morning which explains the process well:

This one-page handout offers additional details on Monroe’s Motivated Sequence.

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