Martin Waxman, president and co-founder of Palette Public Relations Inc., took 25 minutes out of his hectic pre-SXSW schedule to chat with me this morning about life in a PR agency, the importance of a traditional PR background (along with social media knowledge), and our digital footprints.

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Wondering if you are on the right track with what I am expecting from your blogs? Here’s a checklist for you based on what should be at your blog by the end of February. I will be evaluating your blogs again (for a grade) at some point in early March. It’s likely that I will [...]

In the two years that I’ve been using Twitter, I’ve tried my best to get my PR students using Twitter, too. Most of them dutifully complete their One Week of Twitter assignment, then fade away when it’s no longer a requirement.  One week definitely isn’t enough time to “get Twitter,” but the classes I teach [...]

Are you an outstanding Georgia Southern University public relations student? If so, you might want to submit your name (and accompanying documentation) for one of our annual Public Relations Advisory Board awards.
Nominations/applications are being sought in the following areas:
Public Relations Writing: Submit 3-5 short samples. Samples may include, but are not limited to, news, features, [...]

About a week ago, I sent out a request on Twitter for ideas for how to back up a WordPress.com blog. You see, all of my students at Georgia Southern University and Southeastern University (about 200 total) are blogging this semester as part of their course engagement and participation requirements. I had a sinking feeling [...]

[Updated from a post written in Fall 2009]
As part of our PRCA 3711/4711 Public Relations Practicum course at Georgia Southern University, students create and present portfolios of their work.
Kelli Matthews, an assistant professor of public relations at the University of Oregon, created a packet of information for her students to help them prepare their portfolios. [...]

[Updated from a blog post from September 2009]
As PR students are nearing the end of their college careers and beginning their job searches, one of the most powerful online tools for them is the business networking site LinkedIn. Creating a profile in LinkedIn is a requirement in my PR Practicum class and is recommended for [...]

Tonight on Twitter, I saw a tweet from Milton Ramirez that pointed me to this presentation by Arun Basil Lal. Arun has some great tips here on writing good blog posts. The most useful information specifically about writing starts on slide 11.
It’s worth reading. Soon.
How To Write An Awesome Blog Post
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A few years ago, I created much of content that is used in WinWay Resume, software that is required in PR Practicum. In this short video, I share how to find the job search advice that the software offers.

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