In Friday’s PRCA 3339 (PR Publications) course, we discussed author Robin Williams‘ concept of the Joshua Tree Epiphany and how CRAP can help us remember effective design principles. 

Many thanks to Saul Greenberg for developing the original PPT that I based this upon.

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2 Responses to The Joshua Tree Epiphany & CRAP :: Principles of Effective Design

  1. [...] To find more information on these definitions, or the full slide show we viewed in class, visit Barbara Nixon’s Blog. [...]

  2. [...] 2009-08-24T09:17:58  [Blog]: The Joshua Tree Epiphany & CRAP :: Principles of Effective Design [link to post] [...]

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