The Joshua Tree Epiphany & CRAP :: Principles of Effective Design

In Friday’s PRCA 3339 (PR Publications) course, we discussed author Robin Williams‘ concept of the Joshua Tree Epiphany and how CRAP can help us remember effective design principles. 

Many thanks to Saul Greenberg for developing the original PPT that I based this upon.


This entry was posted on Monday, August 24th, 2009 at 11:47 am and is filed under Nixon's Classes, PRCA 3339, design, public relations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “The Joshua Tree Epiphany & CRAP :: Principles of Effective Design”

  1. Barbara B. Nixon (barbaranixon) « Public Relations Matters » Blog Archive » The Joshua... « Chat Catcher Says:

    [...] 2009-08-24T09:17:58  [Blog]: The Joshua Tree Epiphany & CRAP :: Principles of Effective Design [link to post] [...]

  2. CRAP… the PR way « not your average blonde Says:

    [...] To find more information on these definitions, or the full slide show we viewed in class, visit Barbara Nixon’s Blog. [...]

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