As you saw in your Corporate Public Relations Syllabus and we’ve discussed in class, part of your grade in PRCA 3331 will come from your blog. After setting up your blog, let me know your blog address as a response to a discussion board question in our Facebook group for PRCA 3331. Then, write four [...]

Creating Your Presentation

Always create an opening slide with the title of your presentation, and perhaps a relevant graphic, along with your full name.
Use a template that complements your subject.
SmartArt adds to the presentation when you want to show your words graphically.

As with any presentation, use the three-pronged rule

tell ‘em what you’re going to tell ‘em
tell [...]

Groundswell POST Process
View SlideShare presentation or Upload your own. (tags: relations public)
(Note: Portions of this presentation are reprinted by permission of Harvard Business Press.  Adapted from Groundswell: Winning in a World Transformed by Social Technologies.  Copyright © 2008 Forrester Research, Inc.; All Rights Reserved.)

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Our One Week of Twitter assignment begins on Tuesday, September 16, and will end at midnight on September 22. Your blog post about this experience is due before class on October 1.
Setting Up Your Twitter Account

Go to Twitter. Click Get Started, and sign up. I prefer it if you use some version of your first and last [...]

This week in my Corporate PR class, we’ll be discussing Groundswell: Winning in a World Transformed by Social Technologies. I’ve provided the slides for Monday’s class here.
Groundswell
View SlideShare presentation or Upload your own. (tags: groundswell social)
We’ll also watch Charlene Li’s presentation on Groundswell from Edelman’s New Media Academic Summit.

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So, you signed up for an account at WordPress, and you added an About page. Now what’s next? And how do you go about learning more to create a blog that reflects your personality and style?
Fortunately, WordPress offers many FAQ screencasts to help you with the step-by-step instructions. Here are a few of the best ones [...]

Google Chrome
(tags: pitch PublicRelations)

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addthis_title = ‘links+for+2008-09-08′;
addthis_pub = ”;

Why is it important for today’s public relations students to be involved in social media and have a strong online life? Edelman Digital’s Phil Gomes shares his thoughts: 

Find more videos like this on PROpenMic

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addthis_title = ‘A+Strong+Online+Life%3A+A+Must-Have+for+PR+Students’;
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So what the [bleep] IS social media, anyway?
To answer this question, PR Squared’s Todd Defren, sent a tweet in July alerting his followers to a great slide deck by Marta Z. Kagan. I’ve shared this presentation in my Public Speaking class (over the summer) and in my Making Connections: Facebook & Beyond class this fall.
Today, my Corporate [...]

Words They Used - 2008 Political Conventions - Interactive Graphic - NYTimes.com
The words that speakers used at the two political conventions show the themes that the parties have highlighted. Republican speakers have talked about reform and character far more frequently than the Democrats. And Republicans were more likely to talk about businesses and taxes, while [...]