Blog Assignment for PRCA 3331 (Corporate PR Class)

As you saw in your Corporate Public Relations Syllabus and we’ve discussed in class, part of your grade in PRCA 3331 will come from your blog. After setting up your blog, let me know your blog address as a response to a discussion board question in our Facebook group for PRCA 3331. Then, write four blog posts, which are worth 50 points each.

Blog posts can be written informally and in the first person; that is, they don’t need to sound like a term paper. However, there’s still an expectation for proper grammar, spelling and capitalization. If you have questions about how informal is “too informal,” please let me know.

Blog Post #1

Blog Post #2 (Option A)

Blog Post #2 (Option B)

Blog Post #3

Blog Post #4 (NOTE: Details updated 12-1-09)

Questions? You know where to find me . . .

Photo credit: “Typewriter Letters,” uploaded to Flickr on July 8, 2006 by Laineys Repertoire

Powerful PowerPoint Presentations

Creating Your Presentation

  • Always create an opening slide with the title of your presentation, and perhaps a relevant graphic, along with your full name.
  • Use a template that complements your subject.
  • SmartArt adds to the presentation when you want to show your words graphically.
  • As with any presentation, use the three-pronged rule
    • tell ’em what you’re going to tell ’em
    • tell ’em
    • then tell ’em what you told ’em.
  • Always use an objectives or agenda slide (for a preview) and a summary or conclusion slide.
  • Remember the 6×6 Rule. . . six words per line, six lines per slide, never more than that.
  • Don’t use sounds in your presentation. They may sound cute when you are rehearsing it, but they are distracting to your audience.
  • Be consistent with the types of animation you use to introduce your bullet points. Or better yet, don’t use animation or fancy transitions.
  • Stick to one graphic style throughout your presentation.
  • Use Flickr as a source for photos to include. Look for ones with Creative Commons licenses.
  • Want to see the World’s Worst PowerPoint?

Delivering Your Presentation

  • Never let your audience see you navigate to your file. Have the projector’s picture muted until you are ready to show your slides.
  • Speak to your audience, not the screen or monitor.
  • Practice using the laser pointer (if you’re using one).
  • When you’re not using your presentation, press B to blacken (or W to whiten) the screen. This helps the audience to focus on you, not the screen.
  • If using YouTube video clips, pre-load them so that they are ready to go. Or use Tooble to download the videos, so there’s not a fear of the Internet lag.

Additionally, here are some general tips I share in my public speaking classes.

View SlideShare presentation or Upload your own. (tags: presentations speaking)

 

Groundswell: People, Objectives, Strategy, Technology

View SlideShare presentation or Upload your own. (tags: relations public)
(Note: Portions of this presentation are reprinted by permission of Harvard Business Press.  Adapted from Groundswell: Winning in a World Transformed by Social Technologies.  Copyright © 2008 Forrester Research, Inc.; All Rights Reserved.)

Assignment: One Week of Twitter (Fall 2008)

Our One Week of Twitter assignment begins on Tuesday, September 16, and will end at midnight on September 22. Your blog post about this experience is due before class on October 1.

Setting Up Your Twitter Account

  1. Go to Twitter. Click Get Started, and sign up. I prefer it if you use some version of your first and last name as your Twitter ID. (Avoid putting numbers in your Twitter ID, or you may appear like a spammer.)
  2. Upload a photo or avatar.
  3. Write a brief (140-character or fewer) bio. It’s good to mention that you’re a PR student.

Setting Up Your Follower List

  1. Go to the Twitter Accounts subject in your class’ Facebook group. Provide us with your Twitter ID.
  2. Click on the Twitter URL for each person in our class. For example, my Twitter URL is
    http://twitter.com/barbaranixon.
  3. When the Twitter page loads, click the Follow button.
  4. Repeat this process for each person in the class. (Note: Some people in class did not put “http://” before their Twitter URLS, so you will need to copy and paste the address in your browser rather than click on a hyperlink.)
  5. Also, follow at least five of the following: Brett Pohlman, Leo Bottary, Ike Pigott, Claire Celsi, Neville HobsonJennifer Ryan, Chris Brogan, Geoff Livingston, Todd Defren, Christopher S. Penn, Jeremy Pepper, Jeremiah Owyang, Scott Monty (Ford), GM Blogs,  Zappos CEO Tony Hsieh , Jet Blue, ComCast Cares, CNN’s Rick Sanchez, Georgia Southern University . . . or others in the field of PR or communication of your choosing. (NOTE: It’s possible that some of these people may not follow you back. That’s fine. You will learn from them anyway.)
  6. You can have your Twitter tweets automatically update your Facebook status, if you want. (This is not required.)

Using Twitter

  1. Over the course of the next week, send at least ten tweets (Twitter messages of 140 characters or less). Your tweets could concern something you’re doing or perhaps point others to something interesting or funny you read online. Maybe you could even pose a question that you’d like others to answer.
  2. Also, respond to at least two of your classmates’ tweets. To respond, click on the arrow after a tweet. Or you can type the @ symbol followed immediately by a username (such as @barbaranixon).

 

Additional Information

  1. Review my tips on how college students can use Twitter to their advantage.
  2. After the week is over, add a 250-word (minimum) post to your blog about the experience and what you got out of it. Be sure to include at least one way you might find value in continuing your account in Twitter. This blog post is due before class on October 1.
  3. There’s no requirement to maintain your Twitter account after this experiment is done; it will not affect your grade if you discontinue it. However, you might want to keep trying it for a while longer. I found it took me about a week to feel comfortable with it and really begin to learn its value.

Questions? Just send me a DM (direct message) or an @ (reply) in Twitter!

NOTE: Many thanks to Kaye Sweetser and Karen Russell for their ideas prompting this assignment.

Groundswell: An Overview

This week in my Corporate PR class, we’ll be discussing Groundswell: Winning in a World Transformed by Social Technologies. I’ve provided the slides for Monday’s class here.

View SlideShare presentation or Upload your own. (tags: groundswell social)

We’ll also watch Charlene Li’s presentation on Groundswell from Edelman’s New Media Academic Summit.

Getting Started in Blogging

So, you signed up for an account at WordPress, and you added an About page. Now what’s next? And how do you go about learning more to create a blog that reflects your personality and style?

Fortunately, WordPress offers many FAQ screencasts to help you with the step-by-step instructions. Here are a few of the best ones to help you get started on the right foot:

And though you may have a good handle on the technical aspects of blogging, remember that the technical side is only part of the blogging equation. Corinne Weisgerber, a professor at St. Edward’s University and fellow PROpenMic member, created this presentation for her Social Media for PR class. The emphasis? How blogging can help you create your personal brand online. Take a look. It’s worth the time.

Photo Credit: “1/365” uploaded to Flickr by PhotoJonny

So what the [bleep] IS social media, anyway?

So what the [bleep] IS social media, anyway?

To answer this question, PR Squared’s Todd Defren, sent a tweet in July alerting his followers to a great slide deck by Marta Z. Kagan. I’ve shared this presentation in my Public Speaking class (over the summer) and in my Making Connections: Facebook & Beyond class this fall.

Today, my Corporate PR class will learn from the wit and wisdom of Marta Z. Kagan. This presentation is clear, fresh and fun! Congratulations, Marta for earning an Honorable Mention from SlideShare in its 2008 World’s Best Presentation contest.