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Assignment: One Week of Twitter (Fall 2008)

Our One Week of Twitter assignment begins on Tuesday, September 16, and will end at midnight on September 22. Your blog post about this experience is due before class on October 1.

Setting Up Your Twitter Account

  1. Go to Twitter. Click Get Started, and sign up. I prefer it if you use some version of your first and last name as your Twitter ID. (Avoid putting numbers in your Twitter ID, or you may appear like a spammer.)
  2. Upload a photo or avatar.
  3. Write a brief (140-character or fewer) bio. It’s good to mention that you’re a PR student.

Setting Up Your Follower List

  1. Go to the Twitter Accounts subject in your class’ Facebook group. Provide us with your Twitter ID.
  2. Click on the Twitter URL for each person in our class. For example, my Twitter URL is
    http://twitter.com/barbaranixon.
  3. When the Twitter page loads, click the Follow button.
  4. Repeat this process for each person in the class. (Note: Some people in class did not put “http://” before their Twitter URLS, so you will need to copy and paste the address in your browser rather than click on a hyperlink.)
  5. Also, follow at least five of the following: Brett Pohlman, Leo Bottary, Ike Pigott, Claire Celsi, Neville Hobson, Jennifer Ryan, Chris Brogan, Geoff Livingston, Todd Defren, Christopher S. Penn, Jeremy Pepper, Jeremiah Owyang, Scott Monty (Ford), GM Blogs,  Zappos CEO Tony Hsieh , Jet Blue, ComCast Cares, CNN’s Rick Sanchez, Georgia Southern University . . . or others in the field of PR or communication of your choosing. (NOTE: It’s possible that some of these people may not follow you back. That’s fine. You will learn from them anyway.)
  6. You can have your Twitter tweets automatically update your Facebook status, if you want. (This is not required.)

Using Twitter

  1. Over the course of the next week, send at least ten tweets (Twitter messages of 140 characters or less). Your tweets could concern something you’re doing or perhaps point others to something interesting or funny you read online. Maybe you could even pose a question that you’d like others to answer.
  2. Also, respond to at least two of your classmates’ tweets. To respond, click on the arrow after a tweet. Or you can type the @ symbol followed immediately by a username (such as @barbaranixon).

 

Additional Information

  1. Review my tips on how college students can use Twitter to their advantage.
  2. After the week is over, add a 250-word (minimum) post to your blog about the experience and what you got out of it. Be sure to include at least one way you might find value in continuing your account in Twitter. This blog post is due before class on October 1.
  3. There’s no requirement to maintain your Twitter account after this experiment is done; it will not affect your grade if you discontinue it. However, you might want to keep trying it for a while longer. I found it took me about a week to feel comfortable with it and really begin to learn its value.

Questions? Just send me a DM (direct message) or an @ (reply) in Twitter!

NOTE: Many thanks to Kaye Sweetser and Karen Russell for their ideas prompting this assignment.

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Groundswell: An Overview

This week in my Corporate PR class, we’ll be discussing Groundswell: Winning in a World Transformed by Social Technologies. I’ve provided the slides for Monday’s class here.

Groundswell
View SlideShare presentation or Upload your own. (tags: groundswell social)

We’ll also watch Charlene Li’s presentation on Groundswell from Edelman’s New Media Academic Summit.

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Getting Started in Blogging

So, you signed up for an account at WordPress, and you added an About page. Now what’s next? And how do you go about learning more to create a blog that reflects your personality and style?

Fortunately, WordPress offers many FAQ screencasts to help you with the step-by-step instructions. Here are a few of the best ones to help you get started on the right foot:

And though you may have a good handle on the technical aspects of blogging, remember that the technical side is only part of the blogging equation. Corinne Weisgerber, a professor at St. Edward’s University and fellow PROpenMic member, created this presentation for her Social Media for PR class. The emphasis? How blogging can help you create your personal brand online. Take a look. It’s worth the time.

Blogging & Managing your Personal Brand

View SlideShare presentation or Upload your own. (tags: commenting identity)

Photo Credit: “1/365” uploaded to Flickr by PhotoJonny

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So what the [bleep] IS social media, anyway?

So what the [bleep] IS social media, anyway?

To answer this question, PR Squared’s Todd Defren, sent a tweet in July alerting his followers to a great slide deck by Marta Z. Kagan. I’ve shared this presentation in my Public Speaking class (over the summer) and in my Making Connections: Facebook & Beyond class this fall.

Today, my Corporate PR class will learn from the wit and wisdom of Marta Z. Kagan. This presentation is clear, fresh and fun! Congratulations, Marta for earning an Honorable Mention from SlideShare in its 2008 World’s Best Presentation contest.

 

 

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Groundswell: Will It Blend?

 In my Corporate Public Relations class this fall, we’re reading Groundswell. Teams of students will present the five objectives of the groundswell: listening, talking, energizing, supporting, and embracing. But for a little fun before we dive into the book, I thought it might be good to share this YouTube clip. What happens when you try to blend all the technologies together? Check it out on Will It Blend.

Interested in the story behind the Will It Blend video? Josh Bernoff shares the details at Forrester Research’s Groundswell minisite.

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Google Reader in Plain English

Lee and Sachi Lefever, otherwise known as the fine folks from Common Craft, have produced yet another in their “In Plain English” series. In this latest installation, they explain Google Reader, in plain English, of course.

I’ve been a user of Google Reader for about a year now. It helps me by consolidating all the RSS feeds of blogs that I like to keep up with. Here’s a very short list of some of my favorite blogs:

And for some background, you may also want to watch one of Common Craft’s first paperworks explanations: RSS in Plain English.

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How to Find Cheap College Textbooks

[Cross-posted from Making Connections: Facebook & Beyond :: a blog for my First Year Experience students at Georgia Southern University]

With the cost of college textbooks spiraling upward, it’s good to know that there are still some good sources of (relatively) inexpensive textbooks. Christopher S. Penn, host of the Financial Aid Podcast, shares his best tips for finding these books in the appropriately titled “How to Find Cheap College Textbooks.”

 

Thanks, Christopher S. Penn and Edvisors, for providing these ideas for students — and their parents!

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PR Profs Who Tweet

Twitter LogoIf you teach Public Relations at a college or university and are also a user of Twitter, I’d like to hear from you. Let’s collect the addresses of the Twitter home pages for all the PR profs who use Twitter. I’ve found it incredibly helpful and interesting to follow other people who are teaching the same subjects I am. It’s great reading their different perspectives.

Please respond with your Twitter home page address (to make it easy for others to follow you), where you teach, and what classes you teach.

I’ll get us started:

Name: Barbara Nixon

Twitter Home Page: http://twitter.com/BarbaraNixon

College/University: Georgia Southern University

Courses: PR Writing, PR Publications, Corporate PR

Thanks!

(Image Credit: http://www.culturefeast.com/graduating-from-myspace-to-twitter/)