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Those Blue Eyes . . . Don’t Text and Drive

[crossposted from my Making Connections: Facebook and Beyond blog]

This morning, I was riveted to the Today Show as it aired a powerful and controversial public service announcement aimed teens. You’ve heard it from your parents, you’ve heard it from your teachers, and (I hope) you’ve heard it from your responsible friends.

Don’t text and drive. Ever.

The United Kingdom’s Gwent Police Department, in conjunction with filmmaker Peter Watkins-Hughes, put together this graphic PSA.

Chief Inspector John Pavett from Gwent Police Roads Policing Unit hopes the serious message in this film will hit home to viewers:

“Making and receiving calls and texting whilst driving is still happening on roads not just in Gwent but all over the country. Seeing a scenario, like the one Cassie goes through, played out right before your eyes makes you realise how extremely dangerous it can be and what devastating consequences it can have.”

Watch. This. Now. It will haunt you. I can’t get those big blue eyes out of my mind.

 

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A College Student’s Recipe for Reading Research Articles

In Monday’s PRCA 4330 (PR Research) class, we are discussing using secondary and historical research. Purdue University’s Mihaela Vorvoreanu helps simplify this process in a recent post on her PRConnections blog.With her permission, I adapted her blog post to a PPT. If you download the PPT, you can see the relevant sections of her blog post in the Notes area.

A College Student’s Recipe For Reading Research Articles

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The Joshua Tree Epiphany & CRAP :: Principles of Effective Design

In Friday’s PRCA 3339 (PR Publications) course, we discussed author Robin Williams‘ concept of the Joshua Tree Epiphany and how CRAP can help us remember effective design principles. 

Principles Of Effective Design

Many thanks to Saul Greenberg for developing the original PPT that I based this upon.

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PRCA 3711/4711 Trade Book Review Assignment

Stacked by Thomas Hawk.For my PRCA 3711/4711 Students:

One of our assignments this semester is for you to read and review a trade book on public relations. In the left sidebar of this blog is a list of books for you to choose from. (You can also see this complete list at my Amazon.com Public Relations Trade Books page that I created for you.)

Your book review will take the form of a 5-minute presentation in class. For your presentation, create a professional-looking PowerPoint presentation. Rely more on images to tell your story than bullet points. (We’ll discuss more in class about how not to create a “Death by PowerPoint” slidedeck.)

Your presentation should include:

  • Opening slide should include an image of the book’s cover
  • Short bio of the author(s) of the book (perhaps with a photo of the author)
  • What did you learn by reading this book?
  • What surprised you in this book?
  • What do you want to learn more about, now that this book has piqued your interest?
  • Would you recommend other students to also read this book? Why or why not?

Once you choose the book, reply with a comment to this blog post so that you can “claim” the book for yourself; unless you are working in pairs, only one student should review each book on the list.  (If you work in pairs, both individuals will earn the same grade on the assignment.)

Optional:

  • If you have a blog (and if not, why not?), please consider uploading your book review to SlideShare and embedding the slides in your blog.
  • If you’re using Twitter, search for the authors of your book there and connect with them. You may be surprised how willing most of them are to reply to you when you @ them.
  • Leave a comment about your thoughts on the book on the author’s blog.

Questions about this assignment?

barbara_is_listening

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What is research: Initial thoughts from PRCA 4330

In today’s PR Research class, we discussed the students’ perceptions of what research is. I captured the essence of their thoughts (meaning I typed *most* of what I heard them say) and made a word cloud of it using Wordle. The words they said most frequently showed up larger, as in most word clouds.

research wordle

At the end of the semester, we’ll check back and see if their thoughts about research have changed.

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PRCA 4330 Article Review

For my PRCA 4330 Public Relations Research class:Reading Well by moriza.

Review an academic article on public relations that appears in a peer-reviewed journal. Your review is due by midnight on Tuesday, September 1. Recommended journals include (but aren’t limited to):

Choose the article you will review by August 26 at class time, and reply with a comment to this blog post with your article choice. Use APA works cited style to tell me which article you will review.

Your 500-word minimum review could take the following form:

  • What did you learn from reading the article?
  • What surprised you in the article?
  • What do you want to know more about, now that you’ve read the article?

It is acceptable to use first person for this review. Be sure to cite your source–in text as well as in your reference section–in proper APA format. (Using Citation Machine might be helpful.) This assignment is worth 100 of your 1000 points in PRCA 4330.

Turn this assignment in using GeorgiaVIEW by midnight on Tuesday,  September 1. No hard copy is needed.

UPDATE: On her PRConnections blog, Purdue University’s Dr. Mihaela Vorvoreanu shares her tips for how to read a research article. This is a MUST read. See the PPT version of her blog post here at Public Relations Matters, also.

Questions? You know where to find me . . .

Photo Credit: http://www.flickr.com/photos/santos/1704875109/

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I Signed Up for WordPress :: What Next?

Confused Ard by nielsvk.

For my PRCA 3339 PR Publications class:

So, you signed up for an account at WordPress, and you added an About page. Now what’s next?

FIRST: Let me know your blog address by replying to this post with a comment, sharing your name and blog address.

NEXT: How do you go about learning more to create a blog that reflects your personality and style?

Fortunately, WordPress offers many FAQ screencasts to help you with the step-by-step instructions. Here are a few of the best ones to help you get started on the right foot:

And though you may have a good handle on the technical aspects of blogging, remember that the technical side is only part of the blogging equation. Corinne Weisgerber, a professor at St. Edward’s University and fellow PROpenMic member, created this presentation for her Social Media for PR class. The emphasis? How blogging can help you create your personal brand online. Take a look. It’s worth the time.

Blogging & Managing your Personal Brand

View more presentations or upload your own. (tags: commenting identity)
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PRCA 3339 Blogging Guidelines

In our PRCA 3339 (Public Relations Publications) course this fall, blogs are now a part of our curriculum. Below you will discover what components will make up your blog:

Your “About” Page

  • Write a short bio and post it on your blog’s About page (see some great tips)
  • Due: September 11, before class

Blog Post #1 :: CRAP: Contrast, Repetition, Alignment, Proximity

  • Pick any one of these four elements of good design. Define it, and explain its importance to good design. Remember to give credit to Robin Williams (the writer and graphic designer, not the comedian).
  • Due: September 14, before class

Blog Post #2 :: Segmenting Publics

  • Thinking about your client for your brochure, how would you segment the client’s publics? How will your brochure design be impacted by how the publics are segmented?
  • Due:  September 21, before class

Blog Post #3 :: Typography

  • What factors go into a designer’s decision of which typefaces (fonts) to use? What sizes are considered best for business cards? For brochures? Where can beginning designers go to find legal, free fonts to use? Also, post a link to directions (written by someone else) for installing a font.
  • Due: September 28, before class

Blog Post #4 :: Photography

  • After completing the Poynter NewsU course “The Language of the Image,” respond to the following:
    • What did you learn?
    • What surprised you?
    • What do you want to know more about?
  • Due: October 26, before class

Four Additional Blog Posts

  • Write four additional blog posts about topics related to the content of PRCA 3339.  We’ll discuss potential topics in class.

Final Blog Post :: Top Ten List

  • Using PowerPoint and SlideShare, post the top ten things you learned about public relations publications this semester. (More details will be shared on this post as we near the end of the semester.)
  • NOTE: This blog post will be graded separately from the rest of your blog. It will count in with your participation points. This blog post will be worth 50 points, and take the place of your flyer (which we did not create this semester).
  • Due: TBA Wednesday, December 2, before classtime.

Each blog post should contain:

  • At least 250 words
  • Hyperlinks to relevant websites
  • The category or tag of Assignment PRCA 3339 (so that I can easily find the posts that you specifically wrote for this class)
  • Relevant tags

Blog posts can be written informally and in the first person; that is, they don’t need to sound like a term paper. However, there’s still an expectation for proper grammar, spelling and capitalization. If you have questions about how informal is “too informal,” please let me know.

When I evaluate your blog at the end of the semester, I’ll be looking for:

  • professionalism: clear, correct, thoughtful writing
  • frequency: sufficient posts
  • linking: identify other PR blogs (use PR Open Mic or my blogroll in my Delicious bookmarks as starting points) and link to them. Respond to others’ posts. Become a part of the blogosphere. Blogging should not be lonely.
  • readability: brief & concise writing style, use of white space, bold characters, images, bullet points

Questions? Just let me know.

barbara_is_listening

NOTE: Many thanks to Dr. V at Clemson University, who allowed me to use her blogging guidelines from her PRinciples class. They were so well-written that I made just a few tweaks for my own class. Dr. V knows that Blogs Matter.

Photo Credit: http://www.aoddesign.com/blog/resources/xmas-wordpress-logo-icons/