A Unicorn in a Balloon Factory

If you recognized the title of this blog post, you must have already read Seth Godin’s newest book Tribes. And if not, what are you waiting for?

Seth has provided a free PDF Tribes Q&A book. As he says at his blog:

The Tribes Q&A ebook is here and it’s free

Dozens of volunteers, working together, put together this ebook:

Download TribesQA.pdf

Yours to share or print or email, but please don’t sell it or change it.

Not only is there a juicy insight on every page, but I’m comfortable saying it’s the best designed PDF I’ve ever seen, worth making into a template for your next project.

Enjoy it.

One Week of Twitter :: Revisited

In September, my Corporate PR students at Georgia Southern University were given the One Week of Twitter Assignment. Most of the students started their adventures with Twitter a similar feeling. They typically had two types of confusion: confusion about how Twitter works and confusion about why there is any value in Twitter. One student even commented in class and in her blog, “At first I didn’t like it…I thought oh great another stalking tool.”

What did they get out of the assignment? Here are a few of their comments:

When I was first given the assignment I wasn’t quite sure what I had gotten myself into. However, I’m really glad that my Corporate PR professor had given us an opportunity to explore this GREAT social network. Twitter has taught me an entire new way to be connected to people. Reina Heard

I would definitely recommend becoming involved in Twitter; it is an experience that can help you gain contacts in the field that you are interested in as well as making an online reputation that will help you in the future. Megan Piper

My personal advice for anyone who hasn’t yet gotten into Twitter would be to join up, secure your username and play around with it for a while. Michael Tarver [NOTE: Take the time to click through and read Michael’s whole post, where he describes his impressions of Twitter’s possibilities, limitations and usefulness.]

Last week I was working on an important presentation and was having difficulty coming up with ideas to get the audience involved… so I turned to Twitter. I asked a direct question relating to audience involvement and within two hours I had four replies. I used the tips and my presentation was a success! Heather Atha

I have already made contacts through the site and Twitter is officially a part of my everyday life. I would recommend this site to anyone who is interested in networking and expanding their social horizons. Becoming an active tweeter has made me more interested in using other social media sites, and I am more involved online all together because of this experience. Kelli Martin

I used Twitter and my comment showed up on Current.com [during a presidential debate]! That’s exciting. William Foster

Using Twitter on my mobile allowed me to see immediate reaction of others on these topics. I found this especially fascinating; because as I viewed an event unfold I could watch others response to the event. This allowed to somewhat observe the cognitive faculties that are employed in one’s opinion formation process. Donovan Sharkey

Of course, not all the students found Twitter to be something they’d like to continue even after the assignment was over. Here’s one final comment that is similar to several criticisms that I read in their blogs:

I personally did not like Twitter because I have a hard enough time finding time to check my e-mail or my school account. I think Twitter is a wonderful networking site for the professional world but not for me at this point in my life. Lauren Jackson

Will I continue to use One Week of Twitter as an assignment in my public relations classes? Definitely. And do I recommend that my students continue to use Twitter? Definitely. [Students: See Twitter for College Students: 7 Tips Plus a Bonus.]

Questions about how I used this assignment?

Getting Started in Blogging

So, you signed up for an account at WordPress, and you added an About page. Now what’s next? And how do you go about learning more to create a blog that reflects your personality and style?

Fortunately, WordPress offers many FAQ screencasts to help you with the step-by-step instructions. Here are a few of the best ones to help you get started on the right foot:

And though you may have a good handle on the technical aspects of blogging, remember that the technical side is only part of the blogging equation. Corinne Weisgerber, a professor at St. Edward’s University and fellow PROpenMic member, created this presentation for her Social Media for PR class. The emphasis? How blogging can help you create your personal brand online. Take a look. It’s worth the time.

Photo Credit: “1/365” uploaded to Flickr by PhotoJonny

PR Profs Who Tweet

Twitter LogoIf you teach Public Relations at a college or university and are also a user of Twitter, I’d like to hear from you. Let’s collect the addresses of the Twitter home pages for all the PR profs who use Twitter. I’ve found it incredibly helpful and interesting to follow other people who are teaching the same subjects I am. It’s great reading their different perspectives.

Please respond with your Twitter home page address (to make it easy for others to follow you), where you teach, and what classes you teach.

I’ll get us started:

Name: Barbara Nixon

Twitter Home Page: http://twitter.com/BarbaraNixon

College/University: Georgia Southern University

Courses: PR Writing, PR Publications, Corporate PR

Thanks!

(Image Credit: http://www.culturefeast.com/graduating-from-myspace-to-twitter/)

Join a Social Network, Get a Job?

Can joining a social network get you a job?

Perhaps, if you’re like Allie Osmar, Edelman‘s newest Social Media Analyst. Watch the short video below to see Robert French, PROpenMic founder, interview Allie at Edelman’s New Media Academic Summit last week.


Find more videos like this on PROpenMic

What is PROpenMic?

PROpenMic? A metaphor. Step up and speak your mind. Our goal is to be the social network for PR students, faculty and practitioners worldwide. Already, we have members from over 45+ countries and 130+ universities worldwide. Meetup and share. From future internship & job searches to discussions about class projects and activities … PROpenMic is your network for connections and learning. Ultimately, the network is about you helping others. Our focus is to help students & faculty explore answers to their questions with a perspective from around the world. Enjoy!

So, what are you waiting for? If you’re a public relations student, faculty member or practitioner, join PROpenMic. You’ll be glad you did.