Posted on

Blogging Guidelines for Spring 2012 Classes

Image Credit: "WordPress Swag" by Elea Chang

Public relations practitioners are increasingly called upon to be well-versed in social media. This semester, you will blog as about one-third of your grade in our class.  You will add content to your blog weekly throughout the semester. Feel free to continue to use an existing blog of yours, unless you feel compelled to start fresh with a new blog for this course.

My WordPress 101 post will help you get started with your blog.

To make it easier for your readers to find what they are seeking at your blog, it’s important to use Categories. Please add a category for each type (listed below), and make sure each post is categorized appropriately. Each post for this class must have the category of “COMM 4333”  along with at least one additional category.

1. TOW: Topic of the Week – Each week this semester, we will have a specific topic that all students will blog about. You should have at least 13 of these before the end of the semester. At times, you will watch a video, listen to a podcast, or read a specific blog post, and provide your thoughtful reactions. These posts must be a minimum of 300 words. We’ll keep our running list of TOWs for your class here at my blog.

2. PR Connections – Provide commentary, reflections and opinions about PR issues/examples that were not addressed in class. These can be responses to other PR blogs you read, links to interesting posts or articles, embedded YouTube videos, etc. Some students like to choose a theme (such as entertainment or sports PR) and have each PR Connection be related to the theme. Though these don’t have a minimum word length, you will need to adequately discuss your subject in the post, rather than simply embedding a video with no commentary of your own. You should write at least 10 of these during the semester.

3. Blog comments – whenever you comment on someone’s PR blog (whether it’s a PR professional or a PR student), add the comment to a blog post (that you have created for this purpose) that you update throughout the semester so I can assess your online participation. Do this only for PR-related blogs. You should have a minimum of 12 comments by your Blog Checkpoint #2 and at least 20 (total) before the end of the semester. See Tracking Your Blog Comments for Nixon’s Classes for more information.

You may add other categories and sub-categories of your choice. Please keep in mind that when I evaluate your blog I will pay special attention to the categories listed above, but I will not ignore other posts. I will perform a holistic evaluation of your blog, looking for:

  • professionalism: Clear, correct, thoughtful writing
  • frequency: Sufficient posts in categories 1-3, posted throughout the semester. There will be at least two graded blog checkpoints during the semester. (See your syllabus for the specific Blog Checkpoint dates.)
  • linking: Identify other PR blogs (use PR Open Mic or my blogroll in my Diigo bookmarks as starting points) and link to them. Respond to others’ posts. Become a part of the blogosphere. Blogging should not be lonely.
  • readability: brief & concise writing style, use of white space, bold characters, images, bullet points
  • proper credit and use of images in all Topics of the Week and PR Connections. (Use Compfight to find your images; be sure they are licensed for Creative Commons use. I’ll show you how to do this in class.)

SUPER-IMPORTANT: In order for you to get credit for your blog, I need to know where it is. Tell me your blog address by completing this Google Form; I will provide time in class during Week 3 for you to do this.

Questions? Just let me know.

barbara_is_listening

NOTE: Many thanks to Dr. Mihaela Vorvoreanu at Purdue University, who allowed me to use her blogging guidelines from her PRinciples class; Dr. V knows that Blogs Matter.

Posted on

WordPress 101 :: Getting Started with Your Blog, Spring 2012

Image Credit: "Historic Route 101" by Leo Reynolds

Students in most of my classes have blogging as a component of their grades. Many of them have rarely even read blogs, no less written one of their own. In this post, I am combining many posts I’ve previously written to help them get started in WordPress.

1

Review the slides in my “Getting Started in WordPress” presentation below. In this presentation, you’ll learn

  • Blogging Do’s & No-No’s
  • Signing Up for Your WordPress Account
  • Setting Up Your Account
  • Writing Posts & Pages
  • How to Display Your Blog Comments (that you write on others’ blogs)

Getting Started in WordPress

2

Watch some of the many FAQ screencasts provided by WordPress to help you with the step-by-step instructions. (Though some of the videos are for previous versions of WordPress, most of the functionality remains the same.) Here are a few of the best ones to help you get started on the right foot:

3

Read the blogging tips I’ve provided in various posts here at Public Relations Matters.

4

And though you may have a good handle on the technical aspects of blogging, remember that the technical side is only part of the blogging equation. Corinne Weisgerber, a professor at St. Edward’s University and fellow PROpenMic member, created this presentation for her Social Media for PR class. The emphasis? How blogging can help you create your personal brand online. Take a look. It’s worth the time.

Blogging & Managing your Personal Brand

View more presentations or upload your own. (tags: commenting identity)

5

Remember to let me know your blog address by completing this Google Form. If I can’t find your blog, I can’t grade it. Hint, hint.

Posted on

Topics of the Week :: COMM 4633 Social Media for PR, Spring 2012

Image Credit: "Tow Truck" by Jzee

In COMM 4633 (Social Media for PR), we’ll all blog about the same topic each week during the semester. Your TOWs should be posted by Sunday midnight at the end of each week.

Some weeks have more than one topic listed; choose one of the available topics on those weeks.

If you have a topic to suggest, please add it as a comment to this blog post.

If you are unsure how to get started writing these TOWs, many times you can use this three-pronged approach:

  1. What did you learn?
  2. What surprised you?
  3. What do you want to know more about?

WEEK ONE

Which types of social media you currently participate in (such as blogging, podcasting, social networking, etc.), which platforms you use, and why? Which platforms have you considered, but haven’t yet tried?

WEEK TWO

Why is it important to include images in blog posts? What are some approaches to choosing effective images and ensuring that you have the right to use them in a post?

WEEK THREE

Is social media monitoring ethical? Provide commentary and discussion on both sides of the issue, and offer your personal viewpoint.

WEEK FOUR

Write a post related to your assigned chapter in Groundswell. Provide links to several of the examples mentioned in your chapter, or to new sites that relate to the chapter. See if you can find a YouTube video or SlideShare presentation and embed it in your post. (Remember to link to the book, either at Amazon.com or at the publisher’s website/blog.)

WEEK FIVE

Which Super Bowl ad was either your favorite OR least favorite? Embed the ad in your blog. And in your discussion of the ad, be sure to discuss the publics that were targeted in the ad. (Be sure your readers can tell if you liked or disliked the ad.)

OR

Adam Vincenzini asked on Twitter and on his blog for people to share their definitions of “social media” with him, in 140 characters or fewer. Read through the list of definitions that were shared with Adam. Pick a few that resonate with you and discuss why these definitions “work” for you. Develop your OWN 140-character definition of social media. Tweet your definition, and embed the tweet in your blog.

WEEK SIX

“Social Media: Friend or Foe?” :: Listen to Shel Holtz, Mark Ragan and others discuss “concerns and objections around the adoption of social media communication channel.” React to it using the three-pronged approach, discussed earlier in this blog post. (NOTE: Mark Ragan is playing the role of an executive who is unsure if social media is right for his organization.)

WEEK SEVEN

Participate in a public relations or social media Twitter chat. Petya Georgieva provides a list of 13 possibilities at her Higher & Higher blog. (I highly recommend #PRStudChat, which meets on January 18 and February 15, but you are free to chose from any of the 13 options.) Before you participate in the chat, be sure to read Shonali Burke’s tips for how to make the most of a Twitter chat. After the chat, briefly describe the purpose and intended audience of your chosen chat. React to your own participation in the chat using the three-pronged approach (discussed earlier in this blog post).

WEEK EIGHT

Since our focus for this week is podcasting, write this week’s TOW on something related to podcasting. Potential areas for discussion include: what would drive an organization to choose a podcast as a way of connecting with its internal or external publics, the importance of shownotes, technology you can use for podcasting or how PR majors can benefit from listening to PR podcasts.

WEEK NINE

This week’s topic was inspired by Adam Vincenzini’s Be My Guest month: post something by a guest blogger. Connect with another blogger (it can, but doesn’t have to, be someone in your class) and exchange blog posts for the week. (You don’t have to write something new . . . share your favorite post you’ve written this semester.) In your own blog, make it really clear that the post is written by another person, and link to your guest’s blog.

WEEK TEN

What is this Foursquare thing that we keep seeing in our Twitterstreams? How can companies benefit from it? And what are some of the potential dangers of using Foursquare (and other location-based services) for individual participants?

OR

Pinterest has taken the Internet by storm in the past few months. What is it, and how can (some) companies or organizations benefit from using Pinterest?

WEEK ELEVEN

Set up an account at Diigo, a social bookmarking site. Create social bookmarks to at least 20 sites; these could include classmates’ blogs, PR blogs, your university, your favorite musical artist or actor, etc. In your Topic of the Week, share a link to your Diigo account. Discuss how college students (especially those working in groups) could benefit from social bookmarks. Be sure to include a link to your Diigo bookmarks in your blog post. Optional: how could an association, like the Florida Public Relations Association or the International Listening Association, use social bookmarks to benefit its members?

WEEK 12

One of this week’s readings concerned widgets and badges. After briefly describing the difference between a widget and a badge, offer suggestions on how one specific organization you are a part of (or wish to become a part of) could benefit from using widgets or badges.

WEEK 13

Just what is it that makes a simple little video like “David After Dentist” become a Viral Video? Also, embed at least two of your favorite videos that went viral and explain why you chose them.

WEEK 14

Of all the professional and peer blogs you read (and commented on) this semester, which ones are your favorites? Pick at least one from each category (professional and peer), and explain why you chose them.

Posted on

Arrive, Survive and Thrive in Prof. Nixon’s Classes, Spring 2012 Edition

"Tilework at Florida Botanical Gardens" by Barbara B. Nixon

An Open Note to All of Prof. Nixon’s Students:

Welcome back to our Communication Department at Southeastern University; I hope your Christmas break was a blessed one. I spent a lot of much-needed time with family.

Syllabi for my two Spring 2012 on-campus classes are available at my Scribd site. If a syllabus is updated during the semester, you’ll find out in class, and the current version will always be available at Scribd.

Materials for COMM 3333 Journalism (Online Class)

Materials for COMM 4333 Writing for Public Relations and Advertising

Materials for COMM 4633 Social Media for Public Relations and Journalism

Getting Inside My Head

So that we can make the most of this semester, please (Please, PLEASE) take some time to read through the blog posts I’ve included here. I promise you, it will be well worth your time. (How often do professors let you get inside their heads, letting you know their tips for success and their pet peeves?)

Additionally, here are a few more tips:

  • When communicating with me via e-mail (or Facebook), always put your course number (such as COMM 4333) in the subject line to help me immediately identify who you are and frame your questions or comments. Do your best to write in full sentences, paying attention to standard English grammar and spelling. Always sign your e-mails with your first and last name, as your e-mail address will not make that readily apparent to me.
  • When submitting an assignment in BlackBoard, always put your last name as part of the file name, and also include your name in the document itself. Papers submitted without your last name as part of the file name cannot earn full credit.
  • If an assignment is due in BlackBoard, the only way to get full credit for the assignment is to submit it in BlackBoard. (E-mailing an assignment to me can be risky; I receive 250+ e-mails a day, and there’s a chance I will not even see it in my inbox.)
  • Follow me on Twitter, if you really want to get inside my head. (What’s Twitter?)

Let’s make this a great semester together!

(PS: If you’re one of my Spring 2012 students reading this post, please leave a reply to this post so that I can know you have read it. If your reply doesn’t show up immediately, no worries — I may need to approve it before it appears, if you’ve never commented on my blog before.)

Posted on

The ABCs of Writing for Digital Media from #COMM2423 Class

My Southeastern University class created this list of 26 things people should know about writing for digital media. Some focused on writing for digital media in general, while others focused on succeeding in her class of the same name. (Note: A couple of the letters are missing, as Twitter is being a wee bit wonky this morning. I will do my best to add in D and M as soon as I can.)

What other tips would YOU add to this list?

Posted on

25 Tips on How to Study for Final Exams

Image Credit: “a close reading of the text” by Kevin Rawlings

Final exams are approaching on college campuses around the world. Finals can be stressful, even for the most prepared students. Here are some tips to help you succeed:

Preparing for the Final

  1. Find out what your entire final_exam_fall_2011_12_schedule is so that you’ll know how many finals you will have on each day.
  2. Prepare a written schedule for yourself indicating when you will study for each test. Leave some time in your schedule for exercise and relaxation, too.
  3. If the professor offers a study guide, use it.
  4. If the professor offers a review session for the exam, go to it.
  5. If you study well in groups, form a study group.
  6. Know if the final is comprehensive (covering everything since the beginning of the semester or quarter).
  7. Find out what kind of exam it will be. You’d study differently for a multiple-choice (Scantron) final than an essay (blue book) one.
  8. If the final will be taken online, find out if you have to go to a specific computer lab on campus at a specific time, or if you’ll be allowed to take the final on your own computer. Also find out how many chances you will have to take the final. Assume it’s just one chance unless you hear differently from the professor.
  9. If you have your previous exams available, scour the exams for things that you think will be on the final. Flag your notes by highlighting or using Post-It notes.
  10. Don’t pull an all-nighter. (Though some people are successful with studying all night and then taking a test with no sleep, I wouldn’t recommend you try it for the first time on a final exam.)
  11. Calculate your grades in the class. Determine what score you will need to get the grade you’re hoping for in the class. You may discover that you can’t possibly get an A, no matter how well you do on the final, but to get a B, you only need to get a few questions right.
  12. If you’re an auditory learner, record yourself reading your notes aloud, then play the recording back several times.
  13. If the exam is an open-book exam, this does not mean that you don’t have to study at all. In fact, one of the most challenging exams I ever took as an undergrad was an open-book essay exam. Flag your textbook based on where you believe the questions will come from.
  14. Consider creating a detailed Final Exam Battle Plan.

On the Day of the Final

  1. Eat a meal and drink water.
  2. Don’t overdo it with the caffeine.
  3. Know what to bring with you to the final. Do you need a blue book? A Scantron? (And if you need a Scantron, which specific type do you need?) A pencil? A pen?
  4. Are food and drinks allowed in the classroom where your final will be? Sometimes, the rules are different for exam days than other days.
  5. Even if you don’t usually wear a watch, take one with you to the final. It’s unlikely you will be able to look at your cell phone to check the time during the final.

During the Final

  1. For a paper-based exam, read through the entire final exam before you start answering any questions at all. This way, you will know what you’re facing.
  2. If the final is an online exam, find out if you can revisit questions, or if after you click past a question you cannot go back to it again.
  3. If you’re using a Scantron and you skip a question to finish later, make sure you’re answering your questions next to the correct answers. (When I took my GRE to get into grad school, I skipped a question on the first page of the booklet, but never skipped a number on the Scantron. When I realized it, I only had 10 minutes to go back and put the answers with the correct questions. Talk about stress!)
  4. Keep a close eye on the time you have allotted.
  5. Some students benefit from answering the most difficult questions first, while others do better completing all the easier ones. Do what works for you.

After the Final

  1. Do not share with other students what was on the final exam. In most universities, this is a violation of the honor code at most universities.

Now it’s your turn: What final exam tips do you have to share? Please let us know through your comments below.

barbara_is_listening

[NOTE: Adapted from my blog for my First-Year Experience class, Making Connections: Facebook and Beyond, at Georgia Southern University]

Posted on

What a Turkey Can Teach You About Public Relations

"Les Nessman" with my infant son James and me (1990)

[Updated from a similar post in June 2010.]

As we get close to Thanksgiving time in America, it’s also time  in my Public Relations Applications class to watch a classic episode of the classic late ’70s / early ’80s TV show “WKRP in Cincinnati” :: “Turkeys Away.”

According to the Internet Movie Database:

“[Station manager] Mr. Carlson is beginning to feel useless at the new formatted rock station so he decides to create a big Thanksgiving Day promotion. His idea? Get a helicopter, with a banner attached to it saying “Happy Thanksgiving From WKRP…” Then, based on a botched promotion from a radio station in Arkansas, live turkeys are dropped from a helicopter. Chaos ensues.”

We’ll watch “Turkeys Away” in class today, keeping in mind what you’ve learned in COMM 2322 during the semester.

So what can public relations students learn about how NOT to do a promotion from Mr. Carlson’s fiasco? I’ll get the list started:

  1. Do your research! It’s best to learn ahead of time that turkeys don’t fly.
  2. Get permission before doing a stunt.

What would you add to this list? Add your thoughts in the comments below.

Posted on

Creating a Rockin’ Presentation for #COMM2322

In Public Relations Applications this semester, students will be delivering five-minute presentations on an assigned public relations field or industry. Three students are assigned to each chapter; they can divide up the material in the chapter as they see fit.

The subject areas are:

  • Events & promotions
  • Global public relations
  • Corporate public relations
  • Entertainment, sports & tourism
  • Government & politics
  • Nonprofit, health & education

We want to be sure to avoid the dreaded Death by PowerPoint, so ably described by comedian Don McMillan below.

Instead, we will aim for presentations that are more like the TED Talks, with slides to accompany them as Jesse Desjardins describes in “Steal This Presentation!”

STEAL THIS PRESENTATION!

View more presentations from @JESSEDEE
In class on October 27, we’re discussing how their favorite movies can make them better public speakers. (For example, I learned in The Wizard of Oz that being the loudest one in the room — the Wicked Witch of the West — doesn’t necessarily make me a speaker who people want to listen to.) Students will share their thoughts in the comments below.
Posted on

Feature Story Package #1 Planning

For COMM 2423: A Reminder of the Assignment Requirements (found in your syllabus)

Report, source, write, edit and post one news story on an approved topic. The article must have or rely upon at least three human sources. The more timely, the better, and the story should hit demonstrate impact or consequence. Beware, however, of conflicts of interest. This means avoiding friends, family members and business associates as sources, and stories that could materially affect those companies and entities with which you are affiliated.

Post with the story the questions you asked your sources, a list of the facts you checked and verified, and a list of the sources you attempted to contact (not merely those you were able to include in your story). Also identify your intended audience(s).

As you are completing this assignment, think about what might be added to your main story for publication online, including multimedia and interactive features. Because online you would have all the space you would need, consider the range of added features that could be developed, including fact boxes, a FAQ list, a podcast or video extra, interview notes and transcripts, maps, charts, a glossary, slideshow, animated graphic, poll, related stories and opinion, and perhaps an area where readers can contribute reactions, story ideas, photos and comments. For Feature Story #2 you will add at least one photo and two other multimedia/interactive elements that might make a strong story package online. (For Feature Story #1, one photo is the only multimedia element required.)