As I promised my students in my Corporate PR class at Georgia Southern University, here are the slides that I’m using in class for August 25, along with two YouTube clips we’ll view.
FEMA “Press Conference”
Cell Phones Can Pop Popcorn?
As I promised my students in my Corporate PR class at Georgia Southern University, here are the slides that I’m using in class for August 25, along with two YouTube clips we’ll view.
FEMA “Press Conference”
Cell Phones Can Pop Popcorn?
For All of My Classes
A USB drive, at least 1G
Corporate Public Relations (PRCA 3331)
Doorley, J., & Garcia, H. F. (2007). Reputation management: The key to successful public relations and corporate communications. New York: Routledge.
Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies
Boston, MA: Forrester Research, Inc.
Public Relations Publications (PRCA 3339)
Morton, L. P. (2006). Strategic publications: Designing for target publics. Greenwood, AR: Best Books Plus.
Recommended but not required: Botello, C., & Reding, E. E. (2007). Design collection revealed: Adobe InDesign CS3, Photoshop CS3 & Illustrator CS3
Clifton Park, NY: Delmar Cengage Learning.
Public Speaking (COMM 1110)
German, K. M., Gronbeck, B. E., Ehninger, D., & Monroe, A. H. (2007). Principles of public speaking (16th ed.). New York: Allyn & Bacon.
Making Connections: Facebook & Beyond (FYE 1220)
No textbook required, but occasional access to a digital camera needed
Photo Credit: bookshelf, originally uploaded to Flickr by chotda
I’ll be using Groundswell as a text to augment Reputation Management in a Corporate PR class this fall. Are other public relations educators using Groundswell? If so, perhaps we could collaborate on discussion questions and exercises. Please drop me a line!
The Flickr photostream for items tagged with Summit08 is an interesting conglomeration of photos from several of us who attended Edelman’s New Media Academic Summit. Below are a few of my favorite ones.
Here’s a photo of me with Neville Hobson (blogger and co-host of For Immediate Release), taken by Edelman’s Rick Murray.
Charlene Li, author of Groundswell, posed with me for this one. (I’m the queen of arm’s length self-portraits.)
At the Avenue Hotel, there was a zebra chair in every room. Not knowing this, I brought my zebra shirt with me. I couldn’t resist another arm’s length self-portrait.
And finally, Clarke Caywood, one of the participants at the conference, carried the Beijing Olympic Torch in China in June. He graciously allowed many of us to pose with it.
Edelman and PR Week hosted the New Media Academic Summit 08 last month in Chicago. It was a fantastic opportunity for public relations educators from around North America to learn how new media is being applied and measured in companies around the globe. Below are some of my favorite soundbites from the Summit. For an almost-complete transcript of the dozen or so sessions, visit Edelman’s site where the sessions were live-blogged. Edelman has also posted video of all of the sessions.
Richard Edelman, President & CEO, Edelman
Weeklies (weekly newspapers) are in terminal decline.
Obama has surround sound; he is everywhere.
Google never forgets.
Conversational crack [view complete presentation]
Julia Hood, Publishing Director, PR Week
Pitching is broken art in public relations. [view complete presentation]
Alexandra Wheeler, Director of Digital Strategy, Starbucks
It’s not just launch and abandon; it’s also care and feeding.
Anyone with a keyboard has a voice. [view complete presentation]
Jim Kirk, Associate Managing Editor of Financial News, Chicago Tribune
The newspaper industry was in a recession before the recession. [view complete presentation]
Troy Mastin, Media Analyst, William Blair & Co.
You rule out a large portion of your potential audience if you force them to pay for content.
Most people will probably participate in a maximum of three social networks, one personal, one professional and one for their passion. [view complete presentation]
Neville Hobson, Blogger & Co-Host of For Immediate Release podcast
There is an educational need for the older audience in public relations because of the way we now share messages and information; the older generation helps the younger generation learn how the corporations work and communicate, and the younger generation helps with the new way their generation shares ideas and news. [view complete presentation]
Wolfgang Luenenbuerger, Director Europe, Edelman
The Internet is not yet 5000 days old and yet it’s this complex. [view complete presentation]
Marshall Manson, Director of Digital Strategy, Edelman
[There’s] a tension between language and geography in Europe. [view complete presentation]
Mindy Finn, Director of Finn Enterprises
Buzz is nice, but don’t do something for buzz only. [view complete presentation]
Mike Krempansky, Senior Vice President, Online Advocacy, Edelman
It’s happening whether you drive it or not. [view complete presentation]
Mark Monseau, Director of Corporate Communications, Johnson & Johnson
You don’t create communities; communities create themselves. [view complete presentation]
David Rubin, Brand Building Director, Unilever
We sell bottles of shampoo not entertainment.
No one really wants to visit a deodorant website.
The newer the new media gets, the more important it is to get back to communication fundamentals. [view complete presentation]
Marcel LeBrun, CEO, Radian6
The social medium is the message. [view complete presentation]
Charlene Li, co-author of Groundswell
Listening, talking, energizing, supporting and embracing [view complete presentation]
Rick Murray, President, Edelman
Look to others for innovation; look to yourself for innovation in process.
(Regarding current college students) Social media is part of their work and part of their world. [view complete presentation]
UPDATE (4.16.08): Comments are closed for this posting, as the deadline to make your decision on whether to do the brochure (as originally planned) or the blog (as described below) has passed.
As a project for Georgia Southern University’s PRCA 3339, you have two choices. You can create a brochure using InDesign as we originally discussed in the class. OR, you can add several postings to your blog that relate to the content of our PR Publications class. Please let me know your decision about the assignment by Friday, April 11, at midnight. (Comment on this post to let me know.) If I don’t hear from you, I’ll assume that you’re doing the brochure as originally planned.
The Blog Assignment
Questions? Please let me know.