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10.5 Ways for PR Students to Get the Most Out of Twitter

[Originally posted February 24, 2010.]

In the two years that I’ve been using Twitter, I’ve tried my best to get my PR students using Twitter, too. Most of them dutifully complete their One Week of Twitter assignment, then fade away when it’s no longer a requirement.  One week definitely isn’t enough time to “get Twitter,” but the classes I teach aren’t Twitter 101 classes . . .  Twitter is simply a small component of the classes. And the more I make it an assignment, the less they seem to like it.

So this week, I decided to compile a list of reasons and ways PR students can get the most out of Twitter. Maybe if they (you?) see the benefits, it will encourage you to stick with it even when it’s not an assignment.

  1. Write a good 160-character bio. Mention in your bio that you are a PR student and which university you attend. If there’s room left, include some additional information to personalize your bio. I know a lot of PR pros who always follow students back, if they know they are students.
  2. Upload a profile picture. Make yourself look like a human and not a generic bot. I recommend you pick a nice square picture of yourself. When you use a rectangle, it will be cropped, and you have no control over where the crop is. Try to have a picture that looks relatively professional. And by all means, have only YOU in the photo, no significant others or pets.
  3. Help your followers (or potential followers) learn more about you. In your profile, share a link to your blog (if, and only if, you update it regularly) or LinkedIn profile. Newbie mistake: Adding a link to your Twitter profile. Um, the person is already AT your profile page, so it’s kinda superfluous.
  4. Follow PR people. I created a Twitter Starter Pack for PR Students with about 60 engaging people and organizations to follow. Read what they write. Get a feel for how tweets look.
  5. Reply to people. If someone says something thought provoking, send him or her a note back with an @ reply. Even if the person isn’t following you, he or she will see your message. (I tend to follow back more quickly when someone sends me an @barbaranixon to start a conversation with me.)
  6. Introduce yourself. Twitter isn’t like a midddle school dance. You can’t just stand around, leaning on the wall, hoping someone will “ask you to dance.” It’s okay to send tweets to PR pros. And most of them really like it when you do! Let them know you’re a PR student. You may be surprised how helpful many of them are.
  7. Share links to interesting information. I recommend using Bit.ly for shortening links. Bit.ly can change a URL from “http://barbaranixon.posterous.com/a-fordmustang-sandwich-bump-drafting-stopped” to “http://bit.ly/cLCgNG” — this is a huge help when you’re trying to share a long link but don’t want to use up most of your 140 characters with the URL. A bonus? When you sign up for a free Bit.ly account, you get some analytics for free, which means you can tell how many people clicked on your link.
  8. Ask questions. In “real life,” how do conversations work? Lots of times one person asks a question and the other person answers it. On Twitter, if you ask a question, you may be pleasantly surprised at the responses you get, both from PR pros and other followers. Tip: PR pros tend to like to offer advice to PR students.
  9. Connect Twitter to your cell phone. If you can access Twitter from anywhere, it’s more likely that you will use it more often. I have DMs (direct messages) come right to my Palm Pre. And I can send a SMS tweet to 40404, and it will update my Twitter profile automatically.
  10. Twitter isn’t Facebook. And it’s not supposed to be. Twitter is more than a series of Facebook-type status updates. If that’s what you want to do, use Facebook instead. Very few people on Twitter really care that you’re “really really tired today” or that you “just left the gym.”

And now for tip 10.5: Interested in getting more followers? Take a look at your last page of tweets on Twitter.com. Read them carefully. If you didn’t know you, would you want to follow you?

So those are my 10.5 tips. What else would you suggest?

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10 Blogging Tips That Will Change Your Life (or Grade, at least)

Originally published on 9 December 2009 & featured in Ragan’s PR Daily. Updated on 20 May 2010. Updates are in italics.

Over the past few semesters, I had nearly 450 of my students blogging as part of their grades in public relations courses. And this semester, I have more than 75 more. Based on their experiences and mine, here are some tips for maintaining your blog (especially when it’s graded as an assignment):

  1. Your professor may require a certain amount of posts on specific topics and perhaps even a specific length. Follow these guidelines to a T. Refer to the assignment sheet/post often to be sure you’re doing what’s needed.
  2. There may be interim deadlines for your blog posts. Keep up. Even if there aren’t interim deadlines, blog throughout the semester. If you do all your posts toward the end (or even the day they’re due), it’s not to your advantage. It will appear as though you procrastinated. Your readers will likely not read more than a post or so a day, so piling a bunch into one day actually hurts your readership.
  3. Make an editorial calendar for yourself based on the blog requirements. Consider using Google Calendar to keep track of posts you intend to write and when they should be written. (Google Calendar can even send you text message reminders.)
  4. Stuck for topics? Ask your readers at your blog what they’d like to see, or ask your followers on Twitter for help. Read Ragan’s PR Daily and listen to PR podcasts for additional ideas.
  5. Proofread. This should go without saying, but since I’m saying it, it apparently doesn’t. Misspelled words and poor grammar significantly detract from your credibility. If you know you’re not a great speller, then write your posts first in Word, where SOME misspelled words and grammar errors show up more easily. Partner with a friend and proof each others’ posts, too. (NOTE: If you write in Word first, be sure to use WordPress’ “Paste from Word” feature, or else you will end up with some really ugly formatting.)
  6. Write in short paragraphs. Long paragraphs are really grey and hard on the reader’s eyes.
  7. Use photos licensed by Creative Commons to add visual impact to your blog. I recommend Compfight for finding images.
  8. One of the best ways to become a better blogger is to read & comment on others’ blogs, too. It’s not all about you. Once you start commenting on others’ blogs, you may notice that your readership will increase (because of people clicking on your name in the comment and finding your blog.)
  9. Change the name of your blog from whatever WordPress “gave” you as the default (which may be something like Bnixon13’s Blog) to something more professional and interesting. Though you cannot change the URL for your blog, you can easily change the name. And definitely change or get rid of the default tagline “Just another WordPress weblog,” which screams N00b.

Yikes! I promised you 10 tips, and I only gave you 9! I need your help. What’s one more tip you’d provide to round out this top ten list?

barbara_is_listening

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Top Ten Takeaways in PR Applications #COMM2322

Number 10 by yoppy.In my Public Relations Applications course at Southeastern University this semester, my students blogged about the Top Ten Takeaways from this introductory course. It’s always interesting seeing the diversity of thought in what stood out to each student. Below, I highlight excerpts showing several students’ thoughts.

Jared Coats

“Commenting – Although I am usually a quiet individual, I have never had a problem expressing myself and my opinions. This class thought me that the same should also be applied to commenting on blogs. In Professor Nixon’s interview with Kneale Mann, Mr. Mann stated, “the price of admission is contribution,” concerning blogging and commenting. I thought this was a great statement.”

Molly Dodd

“Proofread x12 You can never proofread too much. Look over your releases and articles ten times, and then let someone else look it over as well. If there are mistakes, you will lose credibility, and [the] confidence [of] your co-workers and the community.”

Amanda Furmage

“Finding my way: After taking this class and taking Kneale Mann’s advice I started finding my way. I really enjoyed writing about public relations issues that were occurring in the world of sports, dedicating most of my PR connections posts to baseball, football, and basketball. Because of this, I have been looking up possible careers and internships with professional sports teams.”

Rob Goetsch

“Interviewing: I was able to interview a Public Relations professional this semester, and it was really enlightening. I learned a lot about Public Relations that I did not know prior to the interview. This was an awesome opportunity to learn not only interviewing skills, but also how to speak with someone in such a “high up” position. Being a student has a lot of perks, and one of my favorites is that I always have access to some great leaders and professionals simply because I have an “assignment” due.”

Tiana Holding

“Enjoy your work: It is very important that you enjoy what you’re doing and that you especially enjoy writing. If you don’t enjoy it, you probably won’t go far. On top of that, you’re going to be miserable everyday.”

Brianna Huisinga

“Have a set of ethics already in place before entering the workforce. If you already know what you believe in and feel comfortable with, it makes it much easier to make a quick decision when dilemmas arise.”

“Buy the domain for [your company]sucks.com. It sounds funny, but you’ll want to snatch it up before someone else does and starts tearing apart your company. You might also want to purchase die[yourcompany].com and ihate[yourcompany].com.”

Jen Molitor

“Relationships and contacts are important to make and to keep. You have to initiate contacts and nurture the relationships. Eventually you will get to the point where you don’t pitch a story anymore but just have conversations about stories.”

“To be an effective communicator, a person must have basic knowledge of: what constitutes communication and how people receive messages, how people process information and change their perceptions, and what kinds of media and communication tools are most appropriate for a particular message.”

Shelly White

“Become educated in the world of social media. FaceBook. FourSquare, and Twitter are just a few of the essential social media tools in the field of Public Relations. Learning about these tools and using them successfully is important, and will open up new educational doors as well as providing new connections.”

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Turkeys Away! :: #COMM2322

In today’s Public Relations Applications class, we watched a classic episode of the classic 1970s TV show “WKRP in Cincinnati” :: “Turkeys Away.” Though I paid to download the episode from iTunes, I just discovered it’s also available for free through Hulu.

In this episode, which was based on a botched promotion from a radio station in Atlanta, live turkeys dropped from a helicopter. Chaos ensues.

What can we learn about how NOT to do a promotion from Mr. Carlson’s fiasco? I’ll get the list started:

  1. Communicate with your entire team before launching a promotional campaign (or a turkey).
  2. Do your research! It’s best to learn ahead of time that turkeys don’t fly.
  3. Get permission before doing a stunt.
  4. Know what is considered news in your local market. Giving away turkeys for Thanskgiving wasn’t news. (But watching live turkeys plummet from a helicopter probably would be news.)
  5. Brainstorm for what could possibly go wrong before you proceed with a promotion.

What would you add to this list?

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How to Study for Final Exams

final-exams

[Cross-posted from my blog for my First-Year Experience class, Making Connections: Facebook and Beyond, at Georgia Southern University]

Final exams are approaching on college campuses around the world. Finals can be stressful, even for the most prepared students. Here are some tips to help you succeed:

Preparing for the Final

  • Find out what your entire final exam schedule is so that you’ll know how many finals you will have on each day.
  • Prepare a written schedule for yourself indicating when you will study for each test. Leave some time in your schedule for exercise and relaxation, too.
  • If the professor offers a study guide, use it.
  • If the professor offers a review session for the exam, go to it.
  • If you study well in groups, form a study group.
  • Know if the final is comprehensive (covering everything since the beginning of the semester or quarter).
  • Find out what kind of exam it will be. You’d study differently for a multiple-choice (Scantron) final than an essay (blue book) one.
  • If the final will be taken online, find out if you have to go to a specific computer lab on campus at a specific time, or if you’ll be allowed to take the final on your own computer. Also find out how many chances you will have to take the final. Assume it’s just one chance unless you hear differently from the professor.
  • If you have your previous exams available, scour the exams for things that you think will be on the final. Flag your notes by highlighting or using Post-It notes.
  • Don’t pull an all-nighter. (Though some people are successful with studying all night and then taking a test with no sleep, I wouldn’t recommend you try it for the first time on a final exam.)
  • Calculate your grades in the class. Determine what score you will need to get the grade you’re hoping for in the class. You may discover that you can’t possibly get an A, no matter how well you do on the final, but to get a B, you only need to get a few questions right.
  • If you’re an auditory learner, record yourself reading your notes aloud, then play the recording back several times.
  • If the exam is an open-book exam, this does not mean that you don’t have to study at all. In fact, one of the most challenging exams I ever took as an undergrad was an open-book essay exam. Flag your textbook based on where you believe the questions will come from.
  • Consider creating a detailed Final Exam Battle Plan.

On the Day of the Final

  • Eat a meal and drink water.
  • Don’t overdo it with the caffeine.
  • Know what to bring with you to the final. Do you need a blue book? A Scantron? (And if you need a Scantron, which specific type do you need?) A pencil? A pen?
  • Are food and drinks allowed in the classroom where your final will be? Sometimes, the rules are different for exam days than other days.
  • Even if you don’t usually wear a watch, take one with you to the final. It’s unlikely you will be able to look at your cell phone to check the time during the final.

During the Final

  • For a paper-based exam, read through the entire final exam before you start answering any questions at all. This way, you will know what you’re facing.
  • If the final is an online exam, find out if you can revisit questions, or if after you click past a question you cannot go back to it again.
  • If you’re using a Scantron and you skip a question to finish later, make sure you’re answering your questions next to the correct answers. (When I took my GRE to get into grad school, I skipped a question on the first page of the booklet, but never skipped a number on the Scantron. When I realized it, I only had 10 minutes to go back and put the answers with the correct questions. Talk about stress!)
  • Keep a close eye on the time you have allotted.
  • Some students benefit from answering the most difficult questions first, while others do better completing all the easier ones. Do what works for you.

After the Final

  • Do not share with other students what was on the final exam. In most universities, this is a violation of the honor code.

Now it’s your turn: What final exam tips do you have to share? Please let us know through your comments below.

barbara_is_listening

Photo Credit: http://flickr.com/photos/shaghaghi/73645535/

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Spring 2010 Final Blog Checklist

We are in the homestretch of Spring 2010, believe it or not. I will start evaluating/grading your blogs soon (dates vary by class).

If you are in PRCA 3030, PRCA 3330, COMM 2322 or COMM 4333, please complete this checklist to be sure your blog is complete. NOTE: You will need to scroll down in the form to complete all areas and find the Submit button.