In this week’s Public Relations Applications class, we are discussing communication for PR practitioners. Here are the slides I will use:
Communication for PR Practitioners
View more presentations from Barbara Nixon. (tags: communication public)

Martin Waxman, president and co-founder of Palette Public Relations Inc., took 25 minutes out of his hectic pre-SXSW schedule to chat with me this morning about life in a PR agency, the importance of a traditional PR background (along with social media knowledge), and our digital footprints.

View on screencast.com »
via screencast.com

In my Public Relations Applications class, we’re discussing public relations program planning this week. Here are the slides I used:

Public Relations Program Planning

View more presentations from Barbara Nixon.

To see some of the notes I used for the presentation, visit SlideShare and download the presentation.

We’re now about halfway through Spring 2010, and I see some students are still struggling with their blogs.
I promise that this blog assignment was not designed as 21st century version of a medieval torture device for you. Writing (and blogging) is a daily part of a PR practitioner’s life; I am helping you prepare for your [...]

In my PR Applications class, we are discussing basics of public relations research this week. Here are the slides I’ll use:
Public Relations Research: The Basics

View more presentations from Barbara Nixon. (tags: public research)
To see some of the notes I used for the presentation, visit SlideShare and download the presentation.

Wondering if you are on the right track with what I am expecting from your blogs? Here’s a checklist for you based on what should be at your blog by the end of February. I will be evaluating your blogs again (for a grade) at some point in early March. It’s likely that I will [...]

In the two years that I’ve been using Twitter, I’ve tried my best to get my PR students using Twitter, too. Most of them dutifully complete their One Week of Twitter assignment, then fade away when it’s no longer a requirement.  One week definitely isn’t enough time to “get Twitter,” but the classes I teach [...]

About a week ago, I sent out a request on Twitter for ideas for how to back up a WordPress.com blog. You see, all of my students at Georgia Southern University and Southeastern University (about 200 total) are blogging this semester as part of their course engagement and participation requirements. I had a sinking feeling [...]

In this short presentation, I share the four ways I benefit from using Twitter. Connect with me on Twitter, where you will find me as @BarbaraNixon.

Other than the four ways I mention in this video, are there other ways you have benefitted by using Twitter?

The “Father of PR,” Edward L. Bernays, shares his thoughts on his early days in public relations and propaganda:

And a bit on Bernays’ role in water fluoridation: