Stepping into the world of public relations is thrilling (and a little scary), and it all kicks off with nailing that job interview. This is your moment to shine, to flaunt your skills, and to show them how much you’re into the ever-evolving PR landscape.
Whether you’re on the hunt for an internship or that first real job, rocking the interview is your ticket in. So, I’ve created a list of 10 essential tips for PR students gearing up for interview day. From diving deep into the company’s vibe to getting savvy with virtual chats, these pointers are your go-to guide for making a splash and getting a head start on your PR journey.
Research the Company
Acquaint yourself with the company’s culture, values, recent campaigns and the broader industry landscape. Google is your friend here. But also check LinkedIn to see if anyone you know works at the company, and ask them questions as well.
Prepare for Common Questions
Anticipate questions related to your coursework, experiences and why you’re interested in a PR career. See 30+ Questions You’ll Be Asked in an Internship Interview for some question possibilities. PRO TIP: Keep a copy of your resume within easy access in case you need to check a date or company name.
Have Questions Ready for YOU to Ask
Prepare thoughtful questions to ask your interviewers, demonstrating your genuine interest. See 15 Questions Job Interviewers Love to Hear.
Practice Your Responses
Engage in mock interviews to articulate your thoughts coherently and confidently. Check to see if your university’s career services department offers this service.
Showcase Your Portfolio
Be ready to share and discuss samples of your work, such as press releases or social media campaigns. Have hard copies available to hand across the desk if the interview is face to face. Have the files open and ready to share on your computer, if the interview is a virtual one.
Follow Up
Send a thank-you email expressing your gratitude for the opportunity to interview. Never, ever forget to do this. This one extra touchpoint with your interviewer might make all the difference.
Dress Appropriately
Opt for business or smart casual attire, ensuring you present yourself professionally. See Smart Casual Attire: A Guide to the Dress Code With Examples.
Zoom Tip – ALWAYS Test Your Tech
Ensure your internet connection, camera and microphone work properly ahead of time. Make sure Zoom doesn’t need to update right before your interview; this will throw you off.
Zoom Tip – Maintain Eye Contact
Look into the camera when speaking, not at the interviewer’s image on your screen. Move your computer to a position where the camera is at your eye level.
Stay Calm and Be Yourself
And finally, your authentic self is your greatest asset. Stay calm, and let your passion for PR shine through.
In Closing
If you’ve recently participated in a job interview, especially for an internship, what other tips would you offer?
NOTES
The framework of this article was inspired by ChatGPT. Images were created using Adobe Firefly.
