When my kiddos were young, they loved the series of Choose Your Own Adventure books. Riffing on this, your second paper in PRCM 2400 will be a “Choose Your Own” Case Study paper.
At the end of each chapter in your Public Relations textbook are discussion questions. (Some of these discussion questions are ones we’re using as actual DQs in Canvas. But there are many more questions in your book than we will use as DQs.)
Find a Case Study in a chapter that interests you, and then look at the end of the chapter for a question labeled Case Study. For example, in Chapter 12, there’s a Case Study on Facebook, and then a corresponding question about the Case Study in the Discussion Questions section at the end of the chapter. (NOTE: Do not choose a Case Study from Chapter 1.)
You will need to do a bit of additional research about the topic before beginning to write your paper; the amount of research will vary based on which Case Study you choose.
Title your paper with the chapter number and the title of the case study as it’s written in the textbook (for example, Chapter 12: Mr. Zuckerberg Goes to Washington).
Then using 500-700 words (two to three double-spaced pages):
- First, summarize the case study in one paragraph.
- Then, answer the question(s) about the case study in paragraph form.
Cite your sources in this short paper just as you would for any paper you write at Auburn.
Image Credit: https://suggestedreads.com/wp-content/uploads/2019/11/CHOOSE-YOUR-OWN-ADVENTURE.jpg
